Netflix vs Prime Video:Which is more popular?
In September 2026, Netflix had more branded searches than Prime Video among streaming services in the United Kingdom. Netflix had about 2.2 million branded searches, while Prime Video had 550,000. Netflix made up 43.3% of all streaming service searches we track, and Prime Video accounted for 10.6%. When we asked ChatGPT and Google AI Overviews about streaming services, both Netflix and Prime Video appeared in all four answers. Netflix was mentioned before Prime Video in three out of four answers.
Who do people search for more?
Netflix, about 4 searches for every 1 for Prime Video
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Netflix, named ahead of Prime Video in 3 of 4 answers
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Top streaming services in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, both Netflix and Prime Video showed up in all four answers. Netflix was listed before Prime Video in three of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Netflix1st
Disney+2nd
Prime Video3rd
Apple TV4th
NOW5th
ITVX6th
Paramount+7th
discovery+–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Netflix4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Disney+4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Prime Video4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Apple TV4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- ITVX3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- NOW3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Paramount+1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- discovery+0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about streaming services
4 answers
Asked ChatGPT
“What's the best streaming service in the UK?”
Asked ChatGPT
“Which streaming service has the best TV shows?”
Asked ChatGPT
“What's the cheapest streaming service worth paying for in the UK?”
Searched Google, AI Overview
“streaming services”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is Netflix or Prime Video more popular in search?
This chart shows how often people search Google for Netflix and Prime Video by name. Each line represents a brand's share of searches for all eight streaming services we track, month by month, from searches in United Kingdom.
Share of searches by month for Netflix, Prime Video. The figures are in the table below the chart.
View monthly share of searches table
| Month | Netflix | Disney+ | ITVX | NOW | Prime Video | Paramount+ | discovery+ | Apple TV |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.8% | 15.2% | 10.2% | 8.3% | 10.2% | 2.5% | 2.5% | 0.22% |
| Nov 2025 | 42.7% | 15.6% | 15.6% | 10.5% | 8.6% | 3.8% | 3.1% | 0.13% |
| Dec 2025 | 50.9% | 15.2% | 10.2% | 10.2% | 8.3% | 3.1% | 2% | 0.08% |
| Jan 2026 | 47.4% | 14.1% | 14.1% | 9.5% | 7.8% | 3.5% | 3.5% | 0.05% |
| Feb 2026 | 43.7% | 13.1% | 19.4% | 10.7% | 7.2% | 2.6% | 3.2% | 0.03% |
| Mar 2026 | 44.5% | 16.3% | 13.4% | 10.9% | 8.9% | 3.3% | 2.7% | 0.03% |
| Apr 2026 | 42.3% | 15.6% | 12.7% | 12.7% | 12.7% | 2.6% | 1.4% | 0.02% |
| May 2026 | 43.2% | 15.9% | 10.6% | 13% | 13% | 3.2% | 1.2% | 0.02% |
| Jun 2026 | 31.4% | 11.5% | 38.4% | 6.3% | 9.4% | 2.3% | 0.57% | 0.02% |
| Jul 2026 | 33.7% | 12.4% | 33.7% | 8.3% | 8.3% | 3% | 0.5% | 0.02% |
| Aug 2026 | 44.2% | 16.2% | 10.8% | 13.3% | 10.8% | 4% | 0.65% | 0.03% |
| Sep 2026 | 43.3% | 15.9% | 13% | 10.6% | 10.6% | 5.8% | 0.64% | 0.07% |
How has the Netflix and Prime Video comparison changed over the last 12 months?
3 findings
- Netflix was ahead of Prime Video in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Netflix’s share of searches among streaming services in the United Kingdom moved from 50.8% to 43.3%, and its estimated monthly branded searches moved from 3.4M to 2.2M.
- Across the 12 months ending September 2026, Prime Video’s share of searches among streaming services in the United Kingdom moved from 10.2% to 10.6%, and its estimated monthly branded searches moved from 673K to 550K.
How did search popularity change for United Kingdom streaming services in September 2026?
2 changes
In September 2026, Netflix lost share of searches among streaming services in the United Kingdom, from 44.2% to 43.3%.
Estimated monthly branded searches for Prime Video in the United Kingdom fell 18.3% over 12 measured months, from 673K to 550K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Netflix’s and Prime Video’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Netflix
1 branded search term
- netflix
Prime Video
1 branded search term
- prime video
Other head-to-heads among streaming services
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