Brandwave

Actionstep vs Clio:Which is more popular?

In September 2026, Clio had more branded searches than Actionstep among legal practice software in the United Kingdom. Clio had about 14,800 branded searches, while Actionstep had 2,900. Clio made up 69.9% of all legal practice software searches we track, and Actionstep accounted for 13.7%. When we asked ChatGPT and Google AI Overviews about legal practice software, Clio appeared in all five answers and Actionstep in two. Clio was mentioned before Actionstep in every answer.

Among legal practice software in the United Kingdom in September 2026

Who do people search for more?

Clio, about 5 searches for every 1 for Actionstep

Clio 14.8K searchesActionstep 2.9K searches

Who does AI mention more?

Clio, mentioned in every answer we collected

Clio in 5 of 5Actionstep in 2 of 5

Who does AI recommend more?

Clio, named ahead of Actionstep in every answer

Clio first in 5Actionstep never first

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Top legal practice software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Clio appeared in all five answers. Actionstep was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Clio was listed before Actionstep in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Clio1st
  2. LEAP2nd
  3. Osprey Approach3rd
  4. Access Legal4th
  5. Smokeball5th
  6. MyCase6th
  7. Actionstep7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Clio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LEAP5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Osprey Approach4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Access Legal3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Actionstep2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MyCase2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Smokeball1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about legal practice software

5 answers

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

Is Actionstep or Clio more popular in search?

This chart shows how often people search Google for Actionstep and Clio by name. Each line represents a brand's share of searches for all seven legal practice software we track, month by month, from searches in United Kingdom.

Actionstep and Clio among legal practice software in the United Kingdom, by month

Share of searches by month for Clio, Actionstep. The figures are in the table below the chart.

View monthly share of searches table
MonthClioActionstepLEAPMyCaseSmokeballAccess LegalOsprey Approach
Oct 202571.9%14.3%3.5%3.5%2.9%2.9%1%
Nov 202570%17%3.4%4.2%2.3%2.3%0.8%
Dec 202569.9%16.7%3.4%4.2%1.8%2.8%1.2%
Jan 202671.5%14%3.5%4.2%2.3%3.5%1%
Feb 202671.9%14.1%4.3%3.5%2.3%2.9%1%
Mar 202673%14.5%4%2.9%2.4%2.4%0.85%
Apr 202672.5%14.2%4.3%2.9%1.9%2.9%1.3%
May 202674.1%12%5%3.6%2%2.4%0.85%
Jun 202670.8%13.9%6.2%3.4%2.3%2.3%1%
Jul 202668.1%16.3%5.6%4.1%2.2%2.7%0.96%
Aug 202675.3%12.2%4.5%3%2%2%1.1%
Sep 202669.9%13.7%6.1%4.2%2.8%2.3%0.99%

How has the Actionstep and Clio comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom legal practice software in September 2026?

2 changes
  1. In September 2026, Actionstep gained share of searches among legal practice software in the United Kingdom, from 12.2% to 13.7%.

  2. In September 2026, Clio lost share of searches among legal practice software in the United Kingdom, from 75.3% to 69.9%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Actionstep’s and Clio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Actionstep

1 branded search term

  • actionstep

Clio

1 branded search term

  • clio

How the Brand Demand Index is measured

Other head-to-heads among legal practice software

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