Vets Now vs White Cross Vets:Which is more popular?
In September 2026, White Cross Vets had more branded searches than Vets Now among vet practices in the United Kingdom. White Cross Vets had about 18,100 branded searches, while Vets Now had 9,900. White Cross Vets made up 15.8% of all vet practice searches we track, and Vets Now accounted for 8.7%. When we asked ChatGPT and Google AI Overviews about vet practices, Vets Now appeared in one of the four answers and White Cross Vets in none.
Who do people search for more?
White Cross Vets, about 83% more searches than Vets Now
Who does AI mention more?
Vets Now, mentioned in 1 of 4 answers, White Cross Vets in 0
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Top vet practices in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Vets Now was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. White Cross Vets did not appear in any of the four answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Medivet2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Vets4Pets1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Vets Now1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
IVC Evidensia1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers- White Cross Vets0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about vet practices
4 answers
Asked ChatGPT
“What's the best vet practice chain in the UK?”
Asked ChatGPT
“Which vets offer the best value pet health plan?”
Asked ChatGPT
“How do I find a good vet near me?”
Searched Google, AI Overview
“vets near me”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“emergency vet near me”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Is Vets Now or White Cross Vets more popular in search?
This chart shows how often people search Google for Vets Now and White Cross Vets by name. Each line represents a brand's share of searches for all five vet practice brands we track, month by month, from searches in United Kingdom.
Share of searches by month for White Cross Vets, Vets Now. The figures are in the table below the chart.
View monthly share of searches table
| Month | Medivet | Vets4Pets | White Cross Vets | Vets Now | IVC Evidensia |
|---|---|---|---|---|---|
| Oct 2025 | 33.9% | 41.4% | 12.4% | 6.8% | 5.5% |
| Nov 2025 | 33% | 40.3% | 14.7% | 6.6% | 5.4% |
| Dec 2025 | 33.3% | 40.7% | 14.9% | 6.6% | 4.4% |
| Jan 2026 | 32.4% | 39.6% | 11.8% | 6.5% | 9.7% |
| Feb 2026 | 33% | 40.3% | 14.7% | 5.4% | 6.6% |
| Mar 2026 | 32.1% | 39.3% | 14.4% | 6.4% | 7.9% |
| Apr 2026 | 33% | 40.3% | 14.7% | 6.6% | 5.4% |
| May 2026 | 32.5% | 39.7% | 14.5% | 7.9% | 5.3% |
| Jun 2026 | 33% | 40.3% | 14.7% | 6.6% | 5.4% |
| Jul 2026 | 36.3% | 36.3% | 16.2% | 7.3% | 3.9% |
| Aug 2026 | 35.7% | 35.7% | 16% | 8.7% | 3.9% |
| Sep 2026 | 35.4% | 35.4% | 15.8% | 8.7% | 4.7% |
How has the Vets Now and White Cross Vets comparison changed over the last 12 months?
3 findings
- White Cross Vets was ahead of Vets Now in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Vets Now’s share of searches among vet practices in the United Kingdom moved from 6.8% to 8.7%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
- Across the 12 months ending September 2026, White Cross Vets’ share of searches among vet practices in the United Kingdom moved from 12.4% to 15.8%, and its estimated monthly branded searches moved from 14.8K to 18.1K.
How did search popularity change for United Kingdom vet practices in September 2026?
2 changes
Estimated monthly branded searches for White Cross Vets in the United Kingdom rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026.
Estimated monthly branded searches for Vets Now in the United Kingdom rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Vets Now’s and White Cross Vets’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Vets Now
1 branded search term
- vets now
White Cross Vets
1 branded search term
- white cross vets
Other head-to-heads among vet practices
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