Brandwave

Tampopo vs YO! Sushi:Which is more popular?

In September 2026, YO! Sushi had more branded searches than Tampopo among Asian restaurant chains in the United Kingdom. YO! Sushi had about 74,000 branded searches, while Tampopo had 8,100. YO! Sushi made up 16% of all Asian restaurant chain searches we track, and Tampopo accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about Asian restaurant chains, YO! Sushi appeared in two of the three answers and Tampopo in none.

Among Asian restaurant chains in the United Kingdom in September 2026

Who do people search for more?

YO! Sushi, about 9 searches for every 1 for Tampopo

YO! Sushi 74K searchesTampopo 8.1K searches

Who does AI mention more?

YO! Sushi, mentioned in 2 of 3 answers, Tampopo in 0

YO! Sushi in 2 of 3Tampopo in 0 of 3

Who does AI recommend more?

YO! Sushi, the only one of the two named

YO! Sushi first in 2Tampopo never named

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Top Asian restaurant chains in ChatGPT and Google AI Overviews

In three ChatGPT questions, YO! Sushi was mentioned in two out of three: in two of the three ChatGPT answers. Tampopo did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. itsu1st
  2. wagamama2nd
  3. YO! Sushi3rd
  4. Wasabi4th
  5. Tampopo–
  6. Banana Tree–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • itsu3 of 3Named in 3 of 3 ChatGPT answers
  • wagamama2 of 3Named in 2 of 3 ChatGPT answers
  • YO! Sushi2 of 3Named in 2 of 3 ChatGPT answers
  • Wasabi1 of 3Named in 1 of 3 ChatGPT answers
  • Tampopo0 of 3Named in 0 of 3 ChatGPT answers
  • Banana Tree0 of 3Named in 0 of 3 ChatGPT answers

See every answer about Asian restaurant chains

3 answers
  • Asked ChatGPT

    “What's the best Asian restaurant chain in the UK?”

    1. 1wagamama
    2. 2itsu
  • Asked ChatGPT

    “Which UK chain has the best sushi?”

    1. 1itsu
    2. 2YO! Sushi
  • Asked ChatGPT

    “What are the most popular noodle and sushi chains in the UK?”

    1. 1wagamama
    2. 2itsu
    3. 3YO! Sushi
    4. 4Wasabi
  • Searched Google, AI Overview

    “sushi”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “asian restaurant”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

Is Tampopo or YO! Sushi more popular in search?

This chart shows how often people search Google for Tampopo and YO! Sushi by name. Each line represents a brand's share of searches for all six Asian restaurant chains we track, month by month, from searches in United Kingdom.

Tampopo and YO! Sushi among Asian restaurant chains in the United Kingdom, by month

Share of searches by month for YO! Sushi, Tampopo. The figures are in the table below the chart.

View monthly share of searches table
MonthwagamamaitsuYO! SushiTampopoWasabiBanana Tree
Oct 202568%20.4%9.1%1.5%0.65%0.36%
Nov 202564.4%23.6%8.7%2.1%0.61%0.51%
Dec 202566.4%19.8%10.9%1.8%0.63%0.43%
Jan 202663.6%19%12.8%2.6%1.6%0.5%
Feb 202666%19.7%10.9%2.2%0.77%0.43%
Mar 202663.2%23.1%10.4%2.1%0.9%0.4%
Apr 202668.3%16.8%11.2%2.2%0.98%0.43%
May 202664.1%19.3%12.9%2.1%0.96%0.63%
Jun 202665.7%19.8%10.8%2.2%0.99%0.51%
Jul 202664.2%19.3%12.9%2.1%0.89%0.63%
Aug 202666.8%16.4%13.4%1.8%0.93%0.64%
Sep 202665%16%16%1.7%0.8%0.52%

How has the Tampopo and YO! Sushi comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom Asian restaurant chains in September 2026?

2 changes
  1. In September 2026, YO! Sushi gained share of searches among Asian restaurant chains in the United Kingdom, from 13.4% to 16%.

  2. Estimated monthly branded searches for Tampopo in the United Kingdom fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Tampopo’s and YO! Sushi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Tampopo

1 branded search term

  • tampopo

YO! Sushi

1 branded search term

  • yo sushi

How the Brand Demand Index is measured

Other head-to-heads among Asian restaurant chains

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