Brandwave

Slater and Gordon vs Stewarts:Which is more popular?

In September 2026, Slater and Gordon had more branded searches than Stewarts among personal injury solicitors in the United Kingdom. Slater and Gordon had about 12,100 branded searches, while Stewarts had 1,600. Slater and Gordon made up 21.2% of all personal injury solicitor searches we track, and Stewarts accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about personal injury solicitors, Slater and Gordon and Stewarts each appeared in two of the three answers. Slater and Gordon and Stewarts were each mentioned first in one of the two answers.

Among personal injury solicitors in the United Kingdom in September 2026

Who do people search for more?

Slater and Gordon, about 8 searches for every 1 for Stewarts

Slater and Gordon 12.1K searchesStewarts 1.6K searches

Who does AI mention more?

Both were mentioned in 2 of 3 answers.

Slater and Gordon in 2 of 3Stewarts in 2 of 3

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Slater and Gordon first in 1Stewarts first in 1

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Top personal injury solicitors in ChatGPT and Google AI Overviews

In three ChatGPT questions, Slater and Gordon and Stewarts were each mentioned in two out of three: in two of the three ChatGPT answers. Slater and Gordon and Stewarts were each listed first in one of the two answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Irwin Mitchell1st
  2. Stewarts2nd
  3. Leigh Day3rd
  4. Slater and Gordon4th
  5. Thompsons Solicitors5th
  6. Simpson Millar–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about personal injury solicitors

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

Is Slater and Gordon or Stewarts more popular in search?

This chart shows how often people search Google for Slater and Gordon and Stewarts by name. Each line represents a brand's share of searches for all six personal injury solicitor brands we track, month by month, from searches in United Kingdom.

Slater and Gordon and Stewarts among personal injury solicitors in the United Kingdom, by month

Share of searches by month for Slater and Gordon, Stewarts. The figures are in the table below the chart.

View monthly share of searches table
MonthIrwin MitchellSlater and GordonThompsons SolicitorsLeigh DaySimpson MillarStewarts
Oct 202547.5%21.2%11.6%14.2%2.7%2.7%
Nov 202552.5%19.2%10.5%12.8%2.5%2.5%
Dec 202548.8%21.8%11.9%11.9%2.9%2.9%
Jan 202646.2%20.6%13.8%13.8%2.7%2.7%
Feb 202651.7%23.1%10.3%10.3%2%2.5%
Mar 202637.6%37.6%11.2%9.2%1.8%2.6%
Apr 202640.5%33.2%12.1%9.9%1.9%2.4%
May 202649%21.9%11.9%11.9%2.4%2.9%
Jun 202648.7%21.8%11.9%11.9%2.9%2.9%
Jul 202651%18.6%12.4%12.4%2.4%3%
Aug 202647.5%21.2%14.1%11.6%2.8%2.8%
Sep 202647.5%21.2%14.2%11.6%2.8%2.8%

How has the Slater and Gordon and Stewarts comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom personal injury solicitors in September 2026?

2 changes

  1. Estimated monthly branded searches for Slater and Gordon in the United Kingdom fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

  2. Estimated monthly branded searches for Stewarts in the United Kingdom fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Slater and Gordon’s and Stewarts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Slater and Gordon

1 branded search term

  • slater and gordon

Stewarts

1 branded search term

  • stewarts law

How the Brand Demand Index is measured

Other head-to-heads among personal injury solicitors

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