Silentnight vs Tempur:Which is more popular?
In September 2026, Silentnight had more branded searches than Tempur among mattress brands in the United Kingdom. Silentnight had about 18,100 branded searches, while Tempur had 9,900. Silentnight made up 7.7% of all mattress brand searches we track, and Tempur accounted for 4.2%. When we asked ChatGPT and Google AI Overviews about mattress brands, Silentnight and Tempur each appeared in two of the four answers. Silentnight and Tempur were each mentioned first in one of the two answers.
Who do people search for more?
Silentnight, about 83% more searches than Tempur
Who does AI mention more?
Both were mentioned in 2 of 4 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
Follow Silentnight vs Tempur and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top mattress brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Silentnight and Tempur were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Silentnight and Tempur were each listed first in one of the two answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Simba1st
Emma Sleep2nd
Tempur3rd- Silentnight4th
Hypnos4th
Otty–
Dormeo–
Eve Sleep–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Simba3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Emma Sleep2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Silentnight2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Hypnos2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Tempur2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Otty0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Dormeo0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Eve Sleep0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about mattress brands
4 answers
Asked ChatGPT
“Which mattress brand should I buy in the UK?”
Asked ChatGPT
“What are the best mattress brands in the UK?”
Asked ChatGPT
“What's the best mattress in a box in the UK?”
Searched Google, AI Overview
“mattress”
Searched Google, AI Overview
“best mattress uk”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Is Silentnight or Tempur more popular in search?
This chart shows how often people search Google for Silentnight and Tempur by name. Each line represents a brand's share of searches for all eight mattress brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Silentnight, Tempur. The figures are in the table below the chart.
View monthly share of searches table
| Month | Emma Sleep | Simba | Silentnight | Hypnos | Otty | Tempur | Dormeo | Eve Sleep |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.9% | 31% | 8.5% | 7.1% | 3.8% | 4.7% | 3.8% | 3.2% |
| Nov 2025 | 41% | 27.5% | 13.8% | 5.1% | 2.9% | 4.1% | 2.8% | 2.8% |
| Dec 2025 | 31.2% | 21.2% | 29.1% | 5.5% | 2.7% | 3.9% | 3.9% | 2.5% |
| Jan 2026 | 41.4% | 28.8% | 7.8% | 6.5% | 3.5% | 4.2% | 4.2% | 3.5% |
| Feb 2026 | 45.2% | 25.6% | 6.9% | 7% | 3.8% | 4.6% | 3.8% | 3.1% |
| Mar 2026 | 41.9% | 28.5% | 6.4% | 6.8% | 4.3% | 4.3% | 4.3% | 3.5% |
| Apr 2026 | 43.5% | 29.5% | 5.4% | 6.7% | 3.8% | 4.4% | 3.6% | 3% |
| May 2026 | 39.1% | 31.5% | 5.9% | 7.3% | 4.1% | 4.8% | 3.9% | 3.4% |
| Jun 2026 | 43.5% | 28.6% | 6.5% | 6.6% | 3.8% | 4.4% | 3.6% | 3.1% |
| Jul 2026 | 41.8% | 27.5% | 9.4% | 6.6% | 3.6% | 4.2% | 3.4% | 3.5% |
| Aug 2026 | 39.6% | 31.4% | 7.3% | 7.1% | 4% | 4% | 3.2% | 3.4% |
| Sep 2026 | 42.7% | 27.3% | 7.7% | 7.5% | 4.3% | 4.2% | 3.4% | 2.9% |
How has the Silentnight and Tempur comparison changed over the last 12 months?
3 findings
- Silentnight was ahead of Tempur in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Silentnight’s share of searches among mattress brands in the United Kingdom moved from 8.5% to 7.7%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
- Across the 12 months ending September 2026, Tempur’s share of searches among mattress brands in the United Kingdom moved from 4.7% to 4.2%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
How did search popularity change for United Kingdom mattress brands in September 2026?
2 changes
Estimated monthly branded searches for Silentnight in the United Kingdom fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.
Estimated monthly branded searches for Tempur in the United Kingdom fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Silentnight’s and Tempur’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Silentnight
1 branded search term
- silentnight
Tempur
1 branded search term
- tempur
Other head-to-heads among mattress brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.