SHEilds vs TSW Training:Which is more popular?
In September 2026, SHEilds had more branded searches than TSW Training among health and safety training providers in the United Kingdom. SHEilds had about 880 branded searches, while TSW Training had 590. SHEilds made up 0.93% of all health and safety training provider searches we track, and TSW Training accounted for 0.62%. When we asked ChatGPT and Google AI Overviews about health and safety training providers, TSW Training appeared in two of the five answers and SHEilds in none.
Who do people search for more?
SHEilds, about 49% more searches than TSW Training
Who does AI mention more?
TSW Training, mentioned in 2 of 5 answers, SHEilds in 0
Who does AI recommend more?
TSW Training, the only one of the two named
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Top health and safety training providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, TSW Training was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. SHEilds did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
High Speed Training2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
British Safety Council2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
RRC2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- TSW Training2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
iHasco1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Phoenix Health & Safety1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Astutis1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Virtual College0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- SHEilds0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about health and safety training providers
5 answers
Asked ChatGPT
“What's the best online health and safety training provider in the UK?”
Asked ChatGPT
“Where can staff get a food hygiene certificate online in the UK?”
Asked ChatGPT
“Which UK training providers are best for the NEBOSH General Certificate?”
Searched Google, AI Overview
“food hygiene certificate”
Searched Google, AI Overview
“nebosh course”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 28, 2026.
Is SHEilds or TSW Training more popular in search?
This chart shows how often people search Google for SHEilds and TSW Training by name. Each line represents a brand's share of searches for all nine health and safety training providers we track, month by month, from searches in United Kingdom.
Share of searches by month for SHEilds, TSW Training. The figures are in the table below the chart.
View monthly share of searches table
| Month | High Speed Training | iHasco | Virtual College | Phoenix Health & Safety | British Safety Council | Astutis | RRC | SHEilds | TSW Training |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.5% | 30.5% | 11.1% | 3.3% | 3.3% | 2.2% | 1.4% | 1.8% | 0.81% |
| Nov 2025 | 44.4% | 29.7% | 10.8% | 3.9% | 3.9% | 2.6% | 1.6% | 2.1% | 0.79% |
| Dec 2025 | 41.2% | 33.7% | 10% | 4.3% | 3.6% | 2.3% | 2% | 2% | 0.73% |
| Jan 2026 | 44.7% | 30% | 10.9% | 3.9% | 3.9% | 2.2% | 1.8% | 1.8% | 0.8% |
| Feb 2026 | 45.7% | 30.7% | 11.2% | 3.3% | 3.3% | 2.2% | 1.4% | 1.4% | 0.82% |
| Mar 2026 | 45.7% | 30.7% | 11.2% | 3.3% | 3.3% | 2.2% | 1.4% | 1.4% | 0.82% |
| Apr 2026 | 42.6% | 28.5% | 15.6% | 3.8% | 3% | 2% | 2% | 1.6% | 0.93% |
| May 2026 | 45.8% | 30.6% | 11.2% | 3.2% | 3.2% | 2.2% | 1.7% | 1.5% | 0.66% |
| Jun 2026 | 42.8% | 35.1% | 10.4% | 3% | 3% | 2.1% | 1.6% | 1.4% | 0.62% |
| Jul 2026 | 45.9% | 30.7% | 11.2% | 3.2% | 2.7% | 2.7% | 1.7% | 1.2% | 0.66% |
| Aug 2026 | 47.1% | 31.5% | 9.4% | 3.3% | 2.8% | 2.3% | 1.5% | 1.5% | 0.68% |
| Sep 2026 | 52.3% | 28.7% | 10.5% | 2.5% | 2% | 1.4% | 1.1% | 0.93% | 0.62% |
How has the SHEilds and TSW Training comparison changed over the last 12 months?
3 findings
- SHEilds was ahead of TSW Training in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, SHEilds’ share of searches among health and safety training providers in the United Kingdom moved from 1.8% to 0.93%, and its estimated monthly branded searches moved from 1.3K to 880.
- Across the 12 months ending September 2026, TSW Training’s share of searches among health and safety training providers in the United Kingdom moved from 0.81% to 0.62%, and its estimated monthly branded searches held steady at 590.
How did search popularity change for United Kingdom health and safety training providers in September 2026?
1 change
In September 2026, SHEilds lost share of searches among health and safety training providers in the United Kingdom, from 1.5% to 0.93%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using SHEilds’ and TSW Training’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
SHEilds
1 branded search term
- sheilds
TSW Training
1 branded search term
- tsw training
Other head-to-heads among health and safety training providers
- High Speed Training vs iHasco: compare popularity
- High Speed Training vs Virtual College: compare popularity
- High Speed Training vs Phoenix Health & Safety: compare popularity
- High Speed Training vs British Safety Council: compare popularity
- iHasco vs Virtual College: compare popularity
- iHasco vs Phoenix Health & Safety: compare popularity
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