Rolls-Royce vs Subaru:Which is more popular?
In September 2026, Rolls-Royce had more branded searches than Subaru among car brands in the United Kingdom. Rolls-Royce had about 176,000 branded searches, while Subaru had 139,000. Rolls-Royce made up 1.3% of all car brand searches we track, and Subaru accounted for 1%. When we asked ChatGPT and Google AI Overviews about car brands, Subaru appeared in two of the five answers and Rolls-Royce in one. Subaru was mentioned before Rolls-Royce in every answer that named either.
Who do people search for more?
Rolls-Royce, about 27% more searches than Subaru
Who does AI mention more?
Subaru, mentioned in 2 of 5 answers, Rolls-Royce in 1
Who does AI recommend more?
Subaru, named ahead of Rolls-Royce in 2 of 2 answers
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Top car brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Subaru was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Rolls-Royce was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Subaru was listed before Rolls-Royce in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Toyota1st
Volkswagen2nd
BMW3rd
Skoda3rd
Mercedes-Benz5th- Subaru6th
Tesla7th
Porsche8th
Kia9th- +2 more
- Rolls-Royce12th
- +5 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Toyota3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Volkswagen2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tesla2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Subaru2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ford1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
BYD1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Porsche1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- BMW1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rolls-Royce1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about car brands
5 answers
Asked ChatGPT
“Which car should I buy in the UK?”
Asked ChatGPT
“What are the most reliable car brands?”
Asked ChatGPT
“What is the best family car to buy in the UK?”
Searched Google, AI Overview
“car brands”
Searched Google, AI Overview
“new cars”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.
Is Rolls-Royce or Subaru more popular in search?
This chart shows how often people search Google for Rolls-Royce and Subaru by name. Each line represents a brand's share of searches for all 55 car brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Rolls-Royce, Subaru. The figures are in the table below the chart.
View monthly share of searches table
| Month | Toyota | Volkswagen | Ford | BYD | Porsche | Tesla | Kia | BMW | Peugeot | Hyundai | Mercedes-Benz | Land Rover | Nissan | Skoda | Cupra | Rolls-Royce | Subaru |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 5.7% | 4.7% | 5.3% | 3% | 3.7% | 3.5% | 3.7% | 3.5% | 3.6% | 3.4% | 3.4% | 3.1% | 3.2% | 2.8% | 2.4% | 1.4% | 1.2% |
| Nov 2025 | 5.9% | 4.7% | 5.3% | 2.8% | 3.9% | 3.3% | 3.5% | 3.9% | 3.3% | 3.1% | 3.7% | 3.1% | 3.4% | 2.9% | 2.3% | 1.6% | 1.1% |
| Dec 2025 | 6.1% | 4.7% | 4.7% | 2.5% | 4.4% | 3.4% | 3.5% | 3.5% | 3.2% | 3.4% | 3.7% | 3.3% | 3.3% | 2.8% | 2% | 1.5% | 1.3% |
| Jan 2026 | 5.8% | 4.8% | 5% | 3.3% | 3.4% | 3.2% | 3.8% | 3.8% | 3.4% | 3.8% | 3.4% | 3.1% | 3.2% | 3.5% | 2.2% | 1.3% | 1.1% |
| Feb 2026 | 5.8% | 5% | 5.1% | 2.7% | 3.6% | 3% | 4% | 3.5% | 3.8% | 3.6% | 3.2% | 2.8% | 3.3% | 3.3% | 2.3% | 1.4% | 1% |
| Mar 2026 | 5.8% | 4.9% | 4.9% | 3% | 3.9% | 3.3% | 3.9% | 3.9% | 3.6% | 3.4% | 3.5% | 2.8% | 3.1% | 3.1% | 2.3% | 1.4% | 0.96% |
| Apr 2026 | 5.4% | 4.7% | 4.6% | 3.7% | 4.1% | 4.5% | 4% | 3.4% | 3.6% | 3.3% | 3.1% | 3% | 3.2% | 2.8% | 2.4% | 1.4% | 0.95% |
| May 2026 | 5.6% | 4.8% | 4.7% | 3.7% | 4% | 3.5% | 3.7% | 3.4% | 3.5% | 3.4% | 3.3% | 2.7% | 3.1% | 3% | 2.4% | 1.3% | 1% |
| Jun 2026 | 5.6% | 4.4% | 4.8% | 3.4% | 4.1% | 3.6% | 3.8% | 3.5% | 3.6% | 3.7% | 3.4% | 2.9% | 3.2% | 2.8% | 2.3% | 1.3% | 1% |
| Jul 2026 | 5.9% | 5% | 4.7% | 3.3% | 3.9% | 3.4% | 3.9% | 3.6% | 3.8% | 3.8% | 3.1% | 3.1% | 3.4% | 2.9% | 2.4% | 1.3% | 0.99% |
| Aug 2026 | 5.9% | 4.7% | 4.6% | 3.7% | 4% | 3.6% | 3.9% | 3.4% | 3.5% | 3.5% | 3.3% | 3% | 3% | 3% | 2.3% | 1.2% | 1% |
| Sep 2026 | 5.8% | 4.8% | 4.6% | 4% | 3.8% | 3.7% | 3.6% | 3.5% | 3.5% | 3.5% | 3.4% | 3.2% | 3.2% | 3.1% | 2.4% | 1.3% | 1% |
How has the Rolls-Royce and Subaru comparison changed over the last 12 months?
3 findings
- Rolls-Royce was ahead of Subaru in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Rolls-Royce’s share of searches among car brands in the United Kingdom moved from 1.4% to 1.3%, and its estimated monthly branded searches moved from 204K to 176K.
- Across the 12 months ending September 2026, Subaru’s share of searches among car brands in the United Kingdom moved from 1.2% to 1%, and its estimated monthly branded searches moved from 163K to 139K.
How did search popularity change for United Kingdom car brands in September 2026?
2 changes
In September 2026, Rolls-Royce fell from 30th to 31st among car brands in the United Kingdom.
Estimated monthly branded searches for Subaru in the United Kingdom fell 14.5% over 12 measured months, from 163K to 139K in September 2026.
How are branded searches counted?
15 search terms
Brandwave collects information about searches that people make online using Rolls-Royce’s and Subaru’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Rolls-Royce
6 branded search terms
- rolls-royce
- rolls-royce cars
- rolls-royce cullinan
- rolls-royce ghost
- rolls-royce phantom
- rolls-royce spectre
Subaru
9 branded search terms
- subaru
- subaru brz
- subaru cars
- subaru crosstrek
- subaru forester
- subaru impreza
- subaru outback
- subaru wrx
- subaru xv
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