Pukka vs Tetley:Which is more popular?
In September 2026, Pukka had more branded searches than Tetley among tea brands in the United Kingdom. Pukka had about 6,600 branded searches, while Tetley had 3,600. Pukka made up 8.4% of all tea brand searches we track, and Tetley accounted for 4.6%. When we asked ChatGPT and Google AI Overviews about tea brands, Pukka and Tetley each appeared in three of the five answers. Tetley was mentioned before Pukka in two out of three answers.
Who do people search for more?
Pukka, about 83% more searches than Tetley
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Tetley, named ahead of Pukka in 2 of 3 answers
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Top tea brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Pukka and Tetley were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Tetley was listed before Pukka in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
PG Tips5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Yorkshire Tea4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Pukka3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tetley3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Twinings2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Clipper1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tea brands
5 answers
Asked ChatGPT
“What's the best tea brand in the UK?”
Asked ChatGPT
“What are the most popular tea brands in the UK?”
Asked ChatGPT
“Which tea bags make the best cup of builder's tea?”
Searched Google, AI Overview
“tea bags”
Searched Google, AI Overview
“best tea bags”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Is Pukka or Tetley more popular in search?
This chart shows how often people search Google for Pukka and Tetley by name. Each line represents a brand's share of searches for all six tea brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Pukka, Tetley. The figures are in the table below the chart.
View monthly share of searches table
| Month | Twinings | Yorkshire Tea | PG Tips | Pukka | Clipper | Tetley |
|---|---|---|---|---|---|---|
| Oct 2025 | 23.5% | 35.2% | 15.7% | 12.9% | 7% | 5.7% |
| Nov 2025 | 23.1% | 34.6% | 15.4% | 15.4% | 6.9% | 4.6% |
| Dec 2025 | 23.4% | 35% | 15.6% | 15.6% | 5.7% | 4.7% |
| Jan 2026 | 26.5% | 32.4% | 14.5% | 14.5% | 7.9% | 4.3% |
| Feb 2026 | 23.1% | 34.7% | 15.5% | 12.7% | 8.4% | 5.6% |
| Mar 2026 | 24.3% | 36.4% | 16.3% | 10.9% | 7.3% | 4.8% |
| Apr 2026 | 22.3% | 40.8% | 14.9% | 9.9% | 6.6% | 5.4% |
| May 2026 | 32.8% | 32.8% | 14.6% | 8% | 6.5% | 5.3% |
| Jun 2026 | 33.6% | 33.6% | 15% | 6.7% | 6.7% | 4.4% |
| Jul 2026 | 42.7% | 28.5% | 12.8% | 5.7% | 5.7% | 4.6% |
| Aug 2026 | 39.2% | 32.1% | 11.7% | 6.4% | 6.4% | 4.2% |
| Sep 2026 | 34.4% | 34.4% | 12.6% | 8.4% | 5.6% | 4.6% |
How has the Pukka and Tetley comparison changed over the last 12 months?
3 findings
- Pukka was ahead of Tetley in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Pukka’s share of searches among tea brands in the United Kingdom moved from 12.9% to 8.4%, and its estimated monthly branded searches moved from 9.9K to 6.6K.
- Across the 12 months ending September 2026, Tetley’s share of searches among tea brands in the United Kingdom moved from 5.7% to 4.6%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
How did search popularity change for United Kingdom tea brands in September 2026?
2 changes
In September 2026, Pukka overtook Clipper to rank 4th among tea brands in the United Kingdom, with 8.4% of the searches.
Estimated monthly branded searches for Tetley in the United Kingdom fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Pukka’s and Tetley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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