Brandwave

Phoenix Health & Safety vs TSW Training:Which is more popular?

In September 2026, Phoenix Health & Safety had more branded searches than TSW Training among health and safety training providers in the United Kingdom. Phoenix Health & Safety had about 2,400 branded searches, while TSW Training had 590. Phoenix Health & Safety made up 2.5% of all health and safety training provider searches we track, and TSW Training accounted for 0.62%. When we asked ChatGPT and Google AI Overviews about health and safety training providers, TSW Training appeared in two of the five answers and Phoenix Health & Safety in one. TSW Training was mentioned before Phoenix Health & Safety in every answer.

Among health and safety training providers in the United Kingdom in September 2026

Who do people search for more?

Phoenix Health & Safety, about 4 searches for every 1 for TSW Training

Phoenix Health & Safety 2.4K searchesTSW Training 590 searches

Who does AI mention more?

TSW Training, mentioned in 2 of 5 answers, Phoenix Health & Safety in 1

TSW Training in 2 of 5Phoenix Health & Safety in 1 of 5

Who does AI recommend more?

TSW Training, named ahead of Phoenix Health & Safety in every answer

TSW Training first in 2Phoenix Health & Safety never first

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Top health and safety training providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, TSW Training was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Phoenix Health & Safety was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. TSW Training was listed before Phoenix Health & Safety in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. TSW Training1st
  2. High Speed Training2nd
  3. Astutis2nd
  4. British Safety Council4th
  5. iHasco5th
  6. Phoenix Health & Safety6th
  7. RRC7th
  8. Virtual College–
  9. SHEilds–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • High Speed Training2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • British Safety Council2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • RRC2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TSW Training2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • iHasco1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Phoenix Health & Safety1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Astutis1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Virtual College0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SHEilds0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about health and safety training providers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 28, 2026.

Is Phoenix Health & Safety or TSW Training more popular in search?

This chart shows how often people search Google for Phoenix Health & Safety and TSW Training by name. Each line represents a brand's share of searches for all nine health and safety training providers we track, month by month, from searches in United Kingdom.

Phoenix Health & Safety and TSW Training among health and safety training providers in the United Kingdom, by month

Share of searches by month for Phoenix Health & Safety, TSW Training. The figures are in the table below the chart.

View monthly share of searches table
MonthHigh Speed TrainingiHascoVirtual CollegePhoenix Health & SafetyBritish Safety CouncilAstutisRRCSHEildsTSW Training
Oct 202545.5%30.5%11.1%3.3%3.3%2.2%1.4%1.8%0.81%
Nov 202544.4%29.7%10.8%3.9%3.9%2.6%1.6%2.1%0.79%
Dec 202541.2%33.7%10%4.3%3.6%2.3%2%2%0.73%
Jan 202644.7%30%10.9%3.9%3.9%2.2%1.8%1.8%0.8%
Feb 202645.7%30.7%11.2%3.3%3.3%2.2%1.4%1.4%0.82%
Mar 202645.7%30.7%11.2%3.3%3.3%2.2%1.4%1.4%0.82%
Apr 202642.6%28.5%15.6%3.8%3%2%2%1.6%0.93%
May 202645.8%30.6%11.2%3.2%3.2%2.2%1.7%1.5%0.66%
Jun 202642.8%35.1%10.4%3%3%2.1%1.6%1.4%0.62%
Jul 202645.9%30.7%11.2%3.2%2.7%2.7%1.7%1.2%0.66%
Aug 202647.1%31.5%9.4%3.3%2.8%2.3%1.5%1.5%0.68%
Sep 202652.3%28.7%10.5%2.5%2%1.4%1.1%0.93%0.62%

How has the Phoenix Health & Safety and TSW Training comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom health and safety training providers in September 2026?

1 change

  1. In September 2026, Phoenix Health & Safety lost share of searches among health and safety training providers in the United Kingdom, from 3.3% to 2.5%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Phoenix Health & Safety’s and TSW Training’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Phoenix Health & Safety

1 branded search term

  • phoenix health and safety

TSW Training

1 branded search term

  • tsw training

How the Brand Demand Index is measured

Other head-to-heads among health and safety training providers

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