Brandwave

Peacocks vs River Island:Which is more popular?

In September 2026, River Island had more branded searches than Peacocks among clothing shops in the United Kingdom. River Island had about 1 million branded searches, while Peacocks had 450,000. River Island made up 4.4% of all clothing shop searches we track, and Peacocks accounted for 2%. When we asked ChatGPT and Google AI Overviews about clothing shops, neither Peacocks nor River Island appeared in any of the three answers.

Among clothing shops in the United Kingdom in September 2026

Who do people search for more?

River Island, about 2 searches for every 1 for Peacocks

River Island 1M searchesPeacocks 450K searches

Who does AI mention more?

Both were mentioned in 0 of 3 answers.

Peacocks in 0 of 3River Island in 0 of 3

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Top clothing shops in ChatGPT and Google AI Overviews

In three ChatGPT questions, neither Peacocks nor River Island showed up in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Primark1st
  2. Uniqlo2nd
  3. M&S3rd
  4. Next4th
  5. George5th
  6. TK Maxx6th
  7. H&M7th
  8. Zara8th
  9. +2 more
  10. River Island–
  11. +1 more
  12. Peacocks–
  13. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Primark2 of 3Named in 2 of 3 ChatGPT answers
  • Uniqlo2 of 3Named in 2 of 3 ChatGPT answers
  • M&S2 of 3Named in 2 of 3 ChatGPT answers
  • George2 of 3Named in 2 of 3 ChatGPT answers
  • TK Maxx1 of 3Named in 1 of 3 ChatGPT answers
  • Next1 of 3Named in 1 of 3 ChatGPT answers
  • H&M1 of 3Named in 1 of 3 ChatGPT answers
  • Zara1 of 3Named in 1 of 3 ChatGPT answers
  • River Island0 of 3Named in 0 of 3 ChatGPT answers
  • Peacocks0 of 3Named in 0 of 3 ChatGPT answers

+5 more

See every answer about clothing shops

3 answers

  • Asked ChatGPT

    “Where's the best place to buy cheap clothes in the UK?”

    1. 1Primark
    2. 2TK Maxx
    3. 3George
    4. 4Uniqlo

  • Asked ChatGPT

    “Which high street shop has the best quality basics?”

    1. 1Uniqlo
    2. 2M&S

  • Asked ChatGPT

    “Where should I buy kids' clothes in the UK?”

    1. 1Next
    2. 2Primark
    3. 3M&S
    4. 4H&M
    5. 5George
    6. 6Zara

  • Searched Google, AI Overview

    “clothes shops”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Is Peacocks or River Island more popular in search?

This chart shows how often people search Google for Peacocks and River Island by name. Each line represents a brand's share of searches for all 15 clothing shops we track, month by month, from searches in United Kingdom.

Peacocks and River Island among clothing shops in the United Kingdom, by month

Share of searches by month for River Island, Peacocks. The figures are in the table below the chart.

View monthly share of searches table
MonthPrimarkTK MaxxNextH&MMatalanZaraNew LookRiver IslandUniqloTuPeacocksF&FM&SGeorgeMango
Oct 202524.9%16.6%6.5%7.4%9.1%9.1%6.1%6.1%6.1%3.3%2.7%0.82%0.55%0.65%0.06%
Nov 202522%17.9%7%8%9.8%9.8%6.6%5.4%5.4%3%3%0.88%0.59%0.66%0.05%
Dec 202522.6%18.5%7.2%6.8%10.1%10.1%6.8%6.8%4.5%2.5%2.5%0.61%0.5%0.59%0.05%
Jan 202621.3%17.4%8.3%7.8%9.5%9.5%6.3%6.3%6.3%2.9%2.3%0.7%0.57%0.64%0.08%
Feb 202623.6%19.3%7.5%7%8.6%8.6%7%5.8%4.7%3.2%2.6%0.63%0.52%0.76%0.07%
Mar 202624.4%16.3%7.8%7.3%8.9%8.9%7.3%5.9%4.9%3.3%2.7%0.8%0.66%0.68%0.07%
Apr 202623.9%16%7.6%7.2%10.7%8.8%7.2%5.8%4.8%3.2%2.6%0.79%0.53%0.67%0.09%
May 202621.8%17.9%6.9%8%9.8%9.8%8%5.3%4.4%2.9%2.9%0.88%0.59%0.74%0.08%
Jun 202623.2%15.5%8.9%8.5%8.5%10.4%7%5.7%4.6%3.1%2.5%0.76%0.63%0.65%0.08%
Jul 202623.5%15.7%9%8.6%10.5%8.6%7%5.7%3.9%2.6%2.6%0.77%0.77%0.66%0.07%
Aug 202626.1%17.5%8.2%7.8%9.6%7.8%6.4%5.2%4.3%2.9%1.9%0.86%0.7%0.68%0.05%
Sep 202626.7%17.8%10.2%8%8%8%5.3%4.4%4.4%2.9%2%0.88%0.72%0.7%0.06%

How has the Peacocks and River Island comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom clothing shops in September 2026?

2 changes

  1. In September 2026, River Island lost share of searches among clothing shops in the United Kingdom, from 5.2% to 4.4%.

  2. Estimated monthly branded searches for Peacocks in the United Kingdom fell 33.1% over 12 measured months, from 673K to 450K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Peacocks’ and River Island’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Peacocks

1 branded search term

  • peacocks

River Island

1 branded search term

  • river island

How the Brand Demand Index is measured

Other head-to-heads among clothing shops

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