Next vs TK Maxx:Which is more popular?
In September 2026, TK Maxx had more branded searches than Next among clothing shops in the United Kingdom. TK Maxx had about 4.1 million branded searches, while Next had 2.3 million. TK Maxx made up 17.8% of all clothing shop searches we track, and Next accounted for 10.2%. When we asked ChatGPT and Google AI Overviews about clothing shops, Next and TK Maxx each appeared in one of the three answers. Next and TK Maxx were each mentioned first in one of the two answers that named either.
Who do people search for more?
TK Maxx, about 76% more searches than Next
Who does AI mention more?
Both were mentioned in 1 of 3 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
Follow Next vs TK Maxx and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top clothing shops in ChatGPT and Google AI Overviews
In three ChatGPT questions, Next and TK Maxx were each mentioned in one out of three: in one of the three ChatGPT answers. Next and TK Maxx were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Primark2 of 3Named in 2 of 3 ChatGPT answers
Uniqlo2 of 3Named in 2 of 3 ChatGPT answers
M&S2 of 3Named in 2 of 3 ChatGPT answers
George2 of 3Named in 2 of 3 ChatGPT answers- TK Maxx1 of 3Named in 1 of 3 ChatGPT answers
Next1 of 3Named in 1 of 3 ChatGPT answers
H&M1 of 3Named in 1 of 3 ChatGPT answers
Zara1 of 3Named in 1 of 3 ChatGPT answers
Matalan0 of 3Named in 0 of 3 ChatGPT answers
New Look0 of 3Named in 0 of 3 ChatGPT answers
See every answer about clothing shops
3 answers
Asked ChatGPT
“Where's the best place to buy cheap clothes in the UK?”
Asked ChatGPT
“Which high street shop has the best quality basics?”
Asked ChatGPT
“Where should I buy kids' clothes in the UK?”
Searched Google, AI Overview
“clothes shops”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is Next or TK Maxx more popular in search?
This chart shows how often people search Google for Next and TK Maxx by name. Each line represents a brand's share of searches for all 15 clothing shops we track, month by month, from searches in United Kingdom.
Share of searches by month for TK Maxx, Next. The figures are in the table below the chart.
View monthly share of searches table
| Month | Primark | TK Maxx | Next | H&M | Matalan | Zara | New Look | River Island | Uniqlo | Tu | Peacocks | F&F | M&S | George | Mango |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.9% | 16.6% | 6.5% | 7.4% | 9.1% | 9.1% | 6.1% | 6.1% | 6.1% | 3.3% | 2.7% | 0.82% | 0.55% | 0.65% | 0.06% |
| Nov 2025 | 22% | 17.9% | 7% | 8% | 9.8% | 9.8% | 6.6% | 5.4% | 5.4% | 3% | 3% | 0.88% | 0.59% | 0.66% | 0.05% |
| Dec 2025 | 22.6% | 18.5% | 7.2% | 6.8% | 10.1% | 10.1% | 6.8% | 6.8% | 4.5% | 2.5% | 2.5% | 0.61% | 0.5% | 0.59% | 0.05% |
| Jan 2026 | 21.3% | 17.4% | 8.3% | 7.8% | 9.5% | 9.5% | 6.3% | 6.3% | 6.3% | 2.9% | 2.3% | 0.7% | 0.57% | 0.64% | 0.08% |
| Feb 2026 | 23.6% | 19.3% | 7.5% | 7% | 8.6% | 8.6% | 7% | 5.8% | 4.7% | 3.2% | 2.6% | 0.63% | 0.52% | 0.76% | 0.07% |
| Mar 2026 | 24.4% | 16.3% | 7.8% | 7.3% | 8.9% | 8.9% | 7.3% | 5.9% | 4.9% | 3.3% | 2.7% | 0.8% | 0.66% | 0.68% | 0.07% |
| Apr 2026 | 23.9% | 16% | 7.6% | 7.2% | 10.7% | 8.8% | 7.2% | 5.8% | 4.8% | 3.2% | 2.6% | 0.79% | 0.53% | 0.67% | 0.09% |
| May 2026 | 21.8% | 17.9% | 6.9% | 8% | 9.8% | 9.8% | 8% | 5.3% | 4.4% | 2.9% | 2.9% | 0.88% | 0.59% | 0.74% | 0.08% |
| Jun 2026 | 23.2% | 15.5% | 8.9% | 8.5% | 8.5% | 10.4% | 7% | 5.7% | 4.6% | 3.1% | 2.5% | 0.76% | 0.63% | 0.65% | 0.08% |
| Jul 2026 | 23.5% | 15.7% | 9% | 8.6% | 10.5% | 8.6% | 7% | 5.7% | 3.9% | 2.6% | 2.6% | 0.77% | 0.77% | 0.66% | 0.07% |
| Aug 2026 | 26.1% | 17.5% | 8.2% | 7.8% | 9.6% | 7.8% | 6.4% | 5.2% | 4.3% | 2.9% | 1.9% | 0.86% | 0.7% | 0.68% | 0.05% |
| Sep 2026 | 26.7% | 17.8% | 10.2% | 8% | 8% | 8% | 5.3% | 4.4% | 4.4% | 2.9% | 2% | 0.88% | 0.72% | 0.7% | 0.06% |
How has the Next and TK Maxx comparison changed over the last 12 months?
3 findings
- TK Maxx was ahead of Next in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Next’s share of searches among clothing shops in the United Kingdom moved from 6.5% to 10.2%, and its estimated monthly branded searches moved from 1.6M to 2.3M.
- Across the 12 months ending September 2026, TK Maxx’s share of searches among clothing shops in the United Kingdom moved from 16.6% to 17.8%, and its estimated monthly branded searches held steady at 4.1M.
How did search popularity change for United Kingdom clothing shops in September 2026?
2 changes
In September 2026, Next overtook Matalan to rank 3rd among clothing shops in the United Kingdom, with 10.2% of the searches.
TK Maxx’s share of searches among clothing shops in the United Kingdom has gained ground for 3 months in a row, from 15.5% to 17.8% in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Next’s and TK Maxx’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among clothing shops
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.