Pantene vs TRESemmé:Which is more popular?
In September 2026, TRESemmé had more branded searches than Pantene among shampoo brands in the United Kingdom. TRESemmé had about 9,900 branded searches, while Pantene had 4,400. TRESemmé made up 3.3% of all shampoo brand searches we track, and Pantene accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about shampoo brands, neither Pantene nor TRESemmé appeared in any of the five answers.
Who do people search for more?
TRESemmé, about 2 searches for every 1 for Pantene
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top shampoo brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Pantene nor TRESemmé showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
L'Oréal Paris Elvive4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Kérastase2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Redken2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Head & Shoulders2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Olaplex1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Moroccanoil1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dove1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Herbal Essences1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- TRESemmé0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pantene0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about shampoo brands
5 answers
Asked ChatGPT
“Which shampoo should I use in the UK?”
Asked ChatGPT
“What are the best shampoo brands?”
Asked ChatGPT
“What is the best shampoo for hair loss?”
Searched Google, AI Overview
“shampoo”
Searched Google, AI Overview
“best shampoo”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.
Is Pantene or TRESemmé more popular in search?
This chart shows how often people search Google for Pantene and TRESemmé by name. Each line represents a brand's share of searches for all 15 shampoo brands we track, month by month, from searches in United Kingdom.
Share of searches by month for TRESemmé, Pantene. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kérastase | K18 | Olaplex | Moroccanoil | Redken | OGX | Philip Kingsley | Aussie | TRESemmé | Dove | Head & Shoulders | Herbal Essences | L'Oréal Paris Elvive | Pantene | Bumble and bumble |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.2% | 18.2% | 18.2% | 9.9% | 6.7% | 3.6% | 4.4% | 3% | 2.4% | 1.3% | 3% | 2% | 2.4% | 1.6% | 1.1% |
| Nov 2025 | 25% | 16.8% | 20.6% | 11.2% | 6.2% | 2.7% | 4.1% | 2.2% | 1.8% | 1.5% | 2.2% | 1.5% | 1.8% | 1.2% | 1% |
| Dec 2025 | 24.4% | 16.3% | 19.9% | 10.9% | 6% | 3.3% | 4.9% | 2.7% | 1.8% | 1.5% | 2.2% | 1.5% | 2.2% | 1.5% | 1.2% |
| Jan 2026 | 25.7% | 17.2% | 17.2% | 9.4% | 6.3% | 3.4% | 4.2% | 2.8% | 2.3% | 1.5% | 2.8% | 1.9% | 2.3% | 1.9% | 1.2% |
| Feb 2026 | 25.2% | 16.8% | 16.8% | 9.2% | 6.2% | 4.1% | 4.1% | 2.8% | 2.2% | 2.2% | 2.8% | 2.2% | 2.2% | 1.8% | 1.2% |
| Mar 2026 | 23.5% | 15.7% | 19.2% | 10.5% | 5.7% | 3.8% | 3.8% | 3.1% | 2.1% | 2.1% | 3.1% | 2.1% | 2.1% | 1.7% | 1.4% |
| Apr 2026 | 21.4% | 17.5% | 17.5% | 9.6% | 6.4% | 4.3% | 4.3% | 3.5% | 2.3% | 2.3% | 3.5% | 2.3% | 2% | 1.9% | 1.3% |
| May 2026 | 21.1% | 14.1% | 17.3% | 14.1% | 5.2% | 4.2% | 4.2% | 3.5% | 2.8% | 2.8% | 3.5% | 2.3% | 2% | 1.5% | 1.3% |
| Jun 2026 | 21.5% | 14.4% | 17.6% | 11.7% | 6.4% | 4.3% | 4.3% | 3.5% | 3.5% | 2.9% | 2.9% | 2.3% | 1.9% | 1.6% | 1.3% |
| Jul 2026 | 22.2% | 14.8% | 14.8% | 9.9% | 5.4% | 8.1% | 4.4% | 3.6% | 3.6% | 3% | 3% | 2.4% | 1.9% | 1.6% | 1.1% |
| Aug 2026 | 25.2% | 16.8% | 13.8% | 9.2% | 6.2% | 5% | 4.1% | 3.4% | 2.8% | 2.8% | 2.8% | 2.2% | 2.2% | 1.8% | 1.8% |
| Sep 2026 | 24.8% | 16.6% | 16.6% | 9.1% | 6.1% | 4% | 4% | 3.3% | 3.3% | 2.7% | 2.7% | 2.2% | 2.2% | 1.5% | 0.97% |
How has the Pantene and TRESemmé comparison changed over the last 12 months?
3 findings
- TRESemmé was ahead of Pantene in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Pantene’s share of searches among shampoo brands in the United Kingdom moved from 1.6% to 1.5%, and its estimated monthly branded searches moved from 5.4K to 4.4K.
- Across the 12 months ending September 2026, TRESemmé’s share of searches among shampoo brands in the United Kingdom moved from 2.4% to 3.3%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
How did search popularity change for United Kingdom shampoo brands in September 2026?
2 changes
In September 2026, TRESemmé overtook Dove and Head & Shoulders to rank 9th among shampoo brands in the United Kingdom, with 3.3% of the searches.
In September 2026, Pantene rose from 15th to 14th among shampoo brands in the United Kingdom.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Pantene’s and TRESemmé’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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