OVO vs ScottishPower:Which is searched more in the United Kingdom?
In September 2026, OVO had more branded searches than ScottishPower among energy suppliers in the United Kingdom. OVO had about 368,000 branded searches, while ScottishPower had 8,100. OVO made up 10.1% of all energy supplier searches we track, and ScottishPower accounted for 0.22%.
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Is OVO or ScottishPower more popular in search?
Compare the companies that supply gas and electricity to homes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for OVO, ScottishPower. The figures are in the table below the chart.
View monthly share of searches table
| Month | Octopus Energy | British Gas | E.ON Next | OVO | EDF | So Energy | Outfox Energy | Ecotricity | Good Energy | ScottishPower | 100Green |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.7% | 30.7% | 13.8% | 11.3% | 9.2% | 1.9% | 1.1% | 0.56% | 0.3% | 0.2% | 0.11% |
| Nov 2025 | 31.1% | 31.1% | 13.2% | 11.5% | 9.3% | 1.9% | 0.84% | 0.46% | 0.31% | 0.21% | 0.11% |
| Dec 2025 | 29.8% | 29.8% | 14.3% | 13.4% | 8.9% | 1.8% | 0.8% | 0.54% | 0.3% | 0.2% | 0.11% |
| Jan 2026 | 30% | 30% | 13.6% | 13.5% | 9% | 1.8% | 0.89% | 0.55% | 0.3% | 0.2% | 0.13% |
| Feb 2026 | 29.9% | 29.9% | 13.6% | 13.5% | 9% | 1.8% | 1.1% | 0.66% | 0.3% | 0.24% | 0.11% |
| Mar 2026 | 31.1% | 31.1% | 13.7% | 11.5% | 8.6% | 1.9% | 1% | 0.57% | 0.31% | 0.25% | 0.11% |
| Apr 2026 | 35% | 28.7% | 13.4% | 10.5% | 8.6% | 1.7% | 0.94% | 0.52% | 0.23% | 0.23% | 0.1% |
| May 2026 | 30.5% | 30.5% | 14.9% | 11.2% | 9.1% | 1.5% | 1% | 0.83% | 0.25% | 0.2% | 0.09% |
| Jun 2026 | 30.5% | 30.5% | 14.1% | 11.2% | 9.2% | 1.5% | 1.3% | 0.68% | 0.3% | 0.45% | 0.16% |
| Jul 2026 | 30.9% | 30.9% | 13.9% | 11.4% | 9.3% | 1.5% | 0.99% | 0.56% | 0.25% | 0.2% | 0.17% |
| Aug 2026 | 30.7% | 30.7% | 13.8% | 11.3% | 9.2% | 1.9% | 0.99% | 0.83% | 0.25% | 0.2% | 0.17% |
| Sep 2026 | 33.6% | 27.5% | 14.3% | 10.1% | 10.1% | 1.7% | 1.1% | 0.91% | 0.27% | 0.22% | 0.15% |
How has the OVO and ScottishPower comparison changed over the last 12 months?
3 findings
- OVO was ahead of ScottishPower in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, OVO’s share of searches among energy suppliers in the United Kingdom moved from 11.3% to 10.1%, and its estimated monthly branded searches moved from 450K to 368K.
- Across the 12 months ending September 2026, ScottishPower’s share of searches among energy suppliers in the United Kingdom moved from 0.2% to 0.22%, and its estimated monthly branded searches held steady at 8.1K.
How did search popularity change for United Kingdom energy suppliers in September 2026?
1 change
In September 2026, OVO lost share of searches among energy suppliers in the United Kingdom, from 11.3% to 10.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using OVO’s and ScottishPower’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
OVO
1 branded search term
- ovo energy
ScottishPower
1 branded search term
- scottishpower
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