Orbea vs Pinarello:Which is more popular?
In September 2026, Pinarello had more branded searches than Orbea among bike brands in the United Kingdom. Pinarello had about 9,500 branded searches, while Orbea had 8,100. Pinarello made up 3.8% of all bike brand searches we track, and Orbea accounted for 3.2%. When we asked ChatGPT and Google AI Overviews about bike brands, neither Orbea nor Pinarello appeared in any of the four answers.
Who do people search for more?
Pinarello, about 17% more searches than Orbea
Who does AI mention more?
Both were mentioned in 0 of 4 answers.
Follow Orbea vs Pinarello and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top bike brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, neither Orbea nor Pinarello showed up in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Trek3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Boardman3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Specialized2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Giant2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Brompton1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Carrera0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Canyon0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Cube0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Pinarello0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Orbea0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about bike brands
4 answers
Asked ChatGPT
“What's the best road bike brand for a beginner?”
Asked ChatGPT
“Which bike brand gives the best value in the UK?”
Asked ChatGPT
“What's the best folding bike for commuting?”
Searched Google, AI Overview
“bikes”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“road bikes”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is Orbea or Pinarello more popular in search?
This chart shows how often people search Google for Orbea and Pinarello by name. Each line represents a brand's share of searches for all 14 bike brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Pinarello, Orbea. The figures are in the table below the chart.
View monthly share of searches table
| Month | Carrera | Canyon | Trek | Brompton | Specialized | Cube | Giant | Boardman | Pinarello | Cannondale | Orbea | Raleigh | Ribble | Vitus |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.2% | 14.8% | 12.2% | 12.2% | 8.1% | 6.6% | 6.6% | 3.6% | 3.5% | 3.6% | 3% | 3.6% | 2% | 2% |
| Nov 2025 | 19.8% | 13.2% | 13.2% | 10.8% | 8.8% | 5.9% | 7.2% | 4% | 4.1% | 3.2% | 2.6% | 3.2% | 2.1% | 1.8% |
| Dec 2025 | 17.1% | 14% | 11.4% | 11.4% | 9.4% | 6.3% | 7.7% | 4.2% | 4% | 3.4% | 2.8% | 4.2% | 2.3% | 1.8% |
| Jan 2026 | 13.5% | 16.5% | 11% | 13.5% | 9% | 6% | 7.4% | 4% | 4.4% | 4% | 3.3% | 3.3% | 2.7% | 1.5% |
| Feb 2026 | 14.3% | 14.3% | 11.7% | 11.7% | 9.5% | 6.4% | 7.8% | 4.3% | 5% | 4.3% | 3.5% | 3.5% | 2.3% | 1.5% |
| Mar 2026 | 15.2% | 12.5% | 12.5% | 10.2% | 10.2% | 6.8% | 8.3% | 4.5% | 4.4% | 4.5% | 3% | 3.7% | 2.5% | 1.7% |
| Apr 2026 | 15.8% | 12.9% | 12.9% | 8.7% | 10.6% | 7.1% | 8.7% | 4.7% | 4% | 3.9% | 3.2% | 3.2% | 2.6% | 1.7% |
| May 2026 | 17.2% | 14.1% | 14.1% | 9.4% | 9.4% | 6.3% | 7.7% | 4.2% | 4.1% | 3.4% | 2.8% | 3.4% | 2.3% | 1.5% |
| Jun 2026 | 16.6% | 16.6% | 13.6% | 9.1% | 7.4% | 6.1% | 7.4% | 4.1% | 4.2% | 4.1% | 3.3% | 3.3% | 2.7% | 1.5% |
| Jul 2026 | 19.2% | 12.9% | 12.9% | 8.6% | 7% | 7% | 8.6% | 4.7% | 4.9% | 3.1% | 3.1% | 3.8% | 2.6% | 1.4% |
| Aug 2026 | 14.1% | 11.5% | 11.5% | 7.7% | 7.7% | 7.7% | 7.7% | 4.2% | 3.6% | 2.8% | 2.8% | 14.1% | 2.8% | 1.5% |
| Sep 2026 | 19.8% | 13.2% | 13.2% | 8.9% | 8.9% | 7.2% | 7.2% | 4% | 3.8% | 3.2% | 3.2% | 3.2% | 2.6% | 1.4% |
How has the Orbea and Pinarello comparison changed over the last 12 months?
3 findings
- Pinarello was ahead of Orbea in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Orbea’s share of searches among bike brands in the United Kingdom moved from 3% to 3.2%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
- Across the 12 months ending September 2026, Pinarello’s share of searches among bike brands in the United Kingdom moved from 3.5% to 3.8%, and its estimated monthly branded searches moved from 7.8K to 9.5K.
How did search popularity change for United Kingdom bike brands in September 2026?
2 changes
In September 2026, Orbea rose from 12th to 11th among bike brands in the United Kingdom.
In September 2026, Pinarello rose from 10th to 9th among bike brands in the United Kingdom.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Orbea’s and Pinarello’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among bike brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.