Brandwave

Oliver Bonas vs The White Company:Which is more popular?

In September 2026, Oliver Bonas had more branded searches than The White Company among homeware retailers in the United Kingdom. Oliver Bonas had about 450,000 branded searches, while The White Company had 246,000. Oliver Bonas made up 4.5% of all homeware retailer searches we track, and The White Company accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about homeware retailers, Oliver Bonas appeared in three of the five answers and The White Company in two. Oliver Bonas was mentioned before The White Company in every answer that named either.

Among homeware retailers in the United Kingdom in September 2026

Who do people search for more?

Oliver Bonas, about 83% more searches than The White Company

Oliver Bonas 450K searchesThe White Company 246K searches

Who does AI mention more?

Oliver Bonas, mentioned in 3 of 5 answers, The White Company in 2

Oliver Bonas in 3 of 5The White Company in 2 of 5

Who does AI recommend more?

Oliver Bonas, named ahead of The White Company in 3 of 3 answers

Oliver Bonas first in 3The White Company never first

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Top homeware retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Oliver Bonas was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. The White Company was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Oliver Bonas was listed before The White Company in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. John Lewis1st
  2. Dunelm2nd
  3. H&M Home3rd
  4. IKEA4th
  5. Oliver Bonas5th
  6. Next6th
  7. The Range7th
  8. The White Company8th
  9. Habitat9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • IKEA4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dunelm3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oliver Bonas3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • H&M Home3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • John Lewis3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The White Company2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Next2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Habitat2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Range1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about homeware retailers

5 answers

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Is Oliver Bonas or The White Company more popular in search?

This chart shows how often people search Google for Oliver Bonas and The White Company by name. Each line represents a brand's share of searches for all nine homeware retailers we track, month by month, from searches in United Kingdom.

Oliver Bonas and The White Company among homeware retailers in the United Kingdom, by month

Share of searches by month for Oliver Bonas, The White Company. The figures are in the table below the chart.

View monthly share of searches table
MonthDunelmIKEAThe RangeOliver BonasThe White CompanyNextHabitatH&M HomeJohn Lewis
Oct 202535.5%29.1%23.8%4.8%2.6%1.7%1.4%0.96%0.04%
Nov 202532.2%26.4%26.4%6.5%4.3%1.6%1.6%1.1%0.03%
Dec 202533.4%27.4%22.4%8.2%4.5%1.6%1.6%0.9%0.04%
Jan 202634.8%34.8%19%4.7%2.6%1.7%1.7%0.77%0.03%
Feb 202635%35%19.1%4.7%2.1%1.7%1.4%0.95%0.04%
Mar 202635.2%28.8%23.5%5.8%2.6%1.7%1.4%0.95%0.04%
Apr 202635.9%29.4%24%4.8%2.2%1.4%1.4%0.79%0.03%
May 202635.9%29.4%24%4.8%2.2%1.4%1.4%0.79%0.03%
Jun 202638.1%25.4%25.4%5.1%2.3%1.5%1.2%0.84%0.03%
Jul 202631.2%31.2%25.5%6.3%2.3%1.5%1.3%0.84%0.03%
Aug 202632.9%32.9%22%5.4%2.4%2%1.3%1.1%0.04%
Sep 202633.2%33.2%22.2%4.5%2.4%2%1.3%1.1%0.04%

How has the Oliver Bonas and The White Company comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom homeware retailers in September 2026?

2 changes

  1. In September 2026, Oliver Bonas lost share of searches among homeware retailers in the United Kingdom, from 5.4% to 4.5%.

  2. Estimated monthly branded searches for The White Company in the United Kingdom fell 18.3% over 12 measured months, from 301K to 246K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Oliver Bonas’ and The White Company’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Oliver Bonas

1 branded search term

  • oliver bonas

The White Company

1 branded search term

  • the white company

How the Brand Demand Index is measured

Other head-to-heads among homeware retailers

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