Brandwave

MINI vs Omoda:Which is more popular?

In September 2026, MINI had more branded searches than Omoda among car brands in the United Kingdom. MINI had about 125,000 branded searches, while Omoda had 82,600. MINI made up 0.91% of all car brand searches we track, and Omoda accounted for 0.6%. When we asked ChatGPT and Google AI Overviews about car brands, Omoda appeared in one of the five answers and MINI in none.

Among car brands in the United Kingdom in September 2026

Who do people search for more?

MINI, about 52% more searches than Omoda

MINI 125K searchesOmoda 82.6K searches

Who does AI mention more?

Omoda, mentioned in 1 of 5 answers, MINI in 0

Omoda in 1 of 5MINI in 0 of 5

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Top car brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Omoda was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. MINI did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Toyota1st
  2. Volkswagen2nd
  3. BMW3rd
  4. Skoda3rd
  5. Mercedes-Benz5th
  6. Tesla6th
  7. Porsche7th
  8. Kia8th
  9. +6 more
  10. Omoda15th
  11. +1 more
  12. MINI–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Toyota3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Volkswagen2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tesla2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ford1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BYD1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Porsche1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BMW1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Omoda1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MINI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+7 more

See every answer about car brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.

Is MINI or Omoda more popular in search?

This chart shows how often people search Google for MINI and Omoda by name. Each line represents a brand's share of searches for all 55 car brands we track, month by month, from searches in United Kingdom.

MINI and Omoda among car brands in the United Kingdom, by month

Share of searches by month for MINI, Omoda. The figures are in the table below the chart.

View monthly share of searches table
MonthToyotaVolkswagenFordBYDPorscheTeslaKiaBMWPeugeotHyundaiMercedes-BenzLand RoverNissanSkodaCupraMINIOmoda
Oct 20255.7%4.7%5.3%3%3.7%3.5%3.7%3.5%3.6%3.4%3.4%3.1%3.2%2.8%2.4%0.84%0.88%
Nov 20255.9%4.7%5.3%2.8%3.9%3.3%3.5%3.9%3.3%3.1%3.7%3.1%3.4%2.9%2.3%0.85%0.91%
Dec 20256.1%4.7%4.7%2.5%4.4%3.4%3.5%3.5%3.2%3.4%3.7%3.3%3.3%2.8%2%0.82%0.64%
Jan 20265.8%4.8%5%3.3%3.4%3.2%3.8%3.8%3.4%3.8%3.4%3.1%3.2%3.5%2.2%0.96%0.78%
Feb 20265.8%5%5.1%2.7%3.6%3%4%3.5%3.8%3.6%3.2%2.8%3.3%3.3%2.3%0.91%0.88%
Mar 20265.8%4.9%4.9%3%3.9%3.3%3.9%3.9%3.6%3.4%3.5%2.8%3.1%3.1%2.3%0.99%0.99%
Apr 20265.4%4.7%4.6%3.7%4.1%4.5%4%3.4%3.6%3.3%3.1%3%3.2%2.8%2.4%0.86%0.92%
May 20265.6%4.8%4.7%3.7%4%3.5%3.7%3.4%3.5%3.4%3.3%2.7%3.1%3%2.4%0.85%0.76%
Jun 20265.6%4.4%4.8%3.4%4.1%3.6%3.8%3.5%3.6%3.7%3.4%2.9%3.2%2.8%2.3%0.89%0.73%
Jul 20265.9%5%4.7%3.3%3.9%3.4%3.9%3.6%3.8%3.8%3.1%3.1%3.4%2.9%2.4%0.91%0.61%
Aug 20265.9%4.7%4.6%3.7%4%3.6%3.9%3.4%3.5%3.5%3.3%3%3%3%2.3%0.86%0.8%
Sep 20265.8%4.8%4.6%4%3.8%3.7%3.6%3.5%3.5%3.5%3.4%3.2%3.2%3.1%2.4%0.91%0.6%

How has the MINI and Omoda comparison changed over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending September 2026: MINI took it in December 2025, Omoda took it in March 2026, MINI took it in May 2026.
  • Across the 12 months ending September 2026, MINI’s share of searches among car brands in the United Kingdom moved from 0.84% to 0.91%, and its estimated monthly branded searches moved from 118K to 125K.
  • Across the 12 months ending September 2026, Omoda’s share of searches among car brands in the United Kingdom moved from 0.88% to 0.6%, and its estimated monthly branded searches moved from 124K to 82.6K.

How did search popularity change for United Kingdom car brands in September 2026?

2 changes
  1. In September 2026, Omoda fell from 42nd to 46th among car brands in the United Kingdom.

  2. In September 2026, MINI fell from 40th to 41st among car brands in the United Kingdom.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using MINI’s and Omoda’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

MINI

4 branded search terms

  • mini aceman
  • mini clubman
  • mini cooper
  • mini countryman

Omoda

2 branded search terms

  • omoda
  • omoda 5

How the Brand Demand Index is measured

Other head-to-heads among car brands

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