Medivet vs White Cross Vets:Which is more popular?
In September 2026, Medivet had more branded searches than White Cross Vets among vet practices in the United Kingdom. Medivet had about 40,500 branded searches, while White Cross Vets had 18,100. Medivet made up 35.4% of all vet practice searches we track, and White Cross Vets accounted for 15.8%. When we asked ChatGPT and Google AI Overviews about vet practices, Medivet appeared in two of the four answers and White Cross Vets in none.
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Top vet practices in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Medivet was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. White Cross Vets did not appear in any of the four answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Medivet2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Vets4Pets1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Vets Now1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
IVC Evidensia1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
White Cross Vets0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about vet practices
4 answers
Asked ChatGPT
“What's the best vet practice chain in the UK?”
Asked ChatGPT
“Which vets offer the best value pet health plan?”
Asked ChatGPT
“How do I find a good vet near me?”
Searched Google, AI Overview
“vets near me”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“emergency vet near me”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Is Medivet or White Cross Vets more popular in search?
This chart shows how often people search Google for Medivet and White Cross Vets by name. Each line represents a brand's share of searches for all five vet practice brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Medivet, White Cross Vets. The figures are in the table below the chart.
View monthly share of searches table
| Month | Medivet | Vets4Pets | White Cross Vets | Vets Now | IVC Evidensia |
|---|---|---|---|---|---|
| Oct 2025 | 33.9% | 41.4% | 12.4% | 6.8% | 5.5% |
| Nov 2025 | 33% | 40.3% | 14.7% | 6.6% | 5.4% |
| Dec 2025 | 33.3% | 40.7% | 14.9% | 6.6% | 4.4% |
| Jan 2026 | 32.4% | 39.6% | 11.8% | 6.5% | 9.7% |
| Feb 2026 | 33% | 40.3% | 14.7% | 5.4% | 6.6% |
| Mar 2026 | 32.1% | 39.3% | 14.4% | 6.4% | 7.9% |
| Apr 2026 | 33% | 40.3% | 14.7% | 6.6% | 5.4% |
| May 2026 | 32.5% | 39.7% | 14.5% | 7.9% | 5.3% |
| Jun 2026 | 33% | 40.3% | 14.7% | 6.6% | 5.4% |
| Jul 2026 | 36.3% | 36.3% | 16.2% | 7.3% | 3.9% |
| Aug 2026 | 35.7% | 35.7% | 16% | 8.7% | 3.9% |
| Sep 2026 | 35.4% | 35.4% | 15.8% | 8.7% | 4.7% |
How has the Medivet and White Cross Vets comparison changed over the last 12 months?
3 findings
- Medivet was ahead of White Cross Vets in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Medivet’s share of searches among vet practices in the United Kingdom moved from 33.9% to 35.4%, and its estimated monthly branded searches held steady at 40.5K.
- Across the 12 months ending September 2026, White Cross Vets’ share of searches among vet practices in the United Kingdom moved from 12.4% to 15.8%, and its estimated monthly branded searches moved from 14.8K to 18.1K.
How did search popularity change for United Kingdom vet practices in September 2026?
1 change

Estimated monthly branded searches for White Cross Vets in the United Kingdom rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Medivet’s and White Cross Vets’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Medivet
1 branded search term
- medivet
White Cross Vets
1 branded search term
- white cross vets
Other head-to-heads among vet practices

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