Brandwave

Mazda vs Renault:Which is more popular?

In September 2026, Mazda had more branded searches than Renault among car brands in the United Kingdom. Mazda had about 268,000 branded searches, while Renault had 214,000. Mazda made up 1.9% of all car brand searches we track, and Renault accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about car brands, Mazda appeared in two of the five answers and Renault in one. Mazda was mentioned before Renault in every answer that named either.

Among car brands in the United Kingdom in September 2026

Who do people search for more?

Mazda, about 25% more searches than Renault

Mazda 268K searchesRenault 214K searches

Who does AI mention more?

Mazda, mentioned in 2 of 5 answers, Renault in 1

Mazda in 2 of 5Renault in 1 of 5

Who does AI recommend more?

Mazda, named ahead of Renault in 2 of 2 answers

Mazda first in 2Renault never first

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Top car brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mazda was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Renault was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Mazda was listed before Renault in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Toyota1st
  2. Volkswagen2nd
  3. Mazda3rd
  4. BMW4th
  5. Skoda4th
  6. Mercedes-Benz6th
  7. Tesla7th
  8. Porsche8th
  9. Kia9th
  10. +4 more
  11. Renault14th
  12. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Toyota3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Volkswagen2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tesla2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mazda2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ford1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BYD1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Porsche1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BMW1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Renault1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+7 more

See every answer about car brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.

Is Mazda or Renault more popular in search?

This chart shows how often people search Google for Mazda and Renault by name. Each line represents a brand's share of searches for all 55 car brands we track, month by month, from searches in United Kingdom.

Mazda and Renault among car brands in the United Kingdom, by month

Share of searches by month for Mazda, Renault. The figures are in the table below the chart.

View monthly share of searches table
MonthToyotaVolkswagenFordBYDPorscheTeslaKiaBMWPeugeotHyundaiMercedes-BenzLand RoverNissanSkodaCupraMazdaRenault
Oct 20255.7%4.7%5.3%3%3.7%3.5%3.7%3.5%3.6%3.4%3.4%3.1%3.2%2.8%2.4%1.8%1.6%
Nov 20255.9%4.7%5.3%2.8%3.9%3.3%3.5%3.9%3.3%3.1%3.7%3.1%3.4%2.9%2.3%1.7%1.6%
Dec 20256.1%4.7%4.7%2.5%4.4%3.4%3.5%3.5%3.2%3.4%3.7%3.3%3.3%2.8%2%1.8%1.6%
Jan 20265.8%4.8%5%3.3%3.4%3.2%3.8%3.8%3.4%3.8%3.4%3.1%3.2%3.5%2.2%2%1.7%
Feb 20265.8%5%5.1%2.7%3.6%3%4%3.5%3.8%3.6%3.2%2.8%3.3%3.3%2.3%1.9%1.7%
Mar 20265.8%4.9%4.9%3%3.9%3.3%3.9%3.9%3.6%3.4%3.5%2.8%3.1%3.1%2.3%1.7%1.6%
Apr 20265.4%4.7%4.6%3.7%4.1%4.5%4%3.4%3.6%3.3%3.1%3%3.2%2.8%2.4%1.7%1.6%
May 20265.6%4.8%4.7%3.7%4%3.5%3.7%3.4%3.5%3.4%3.3%2.7%3.1%3%2.4%1.8%1.6%
Jun 20265.6%4.4%4.8%3.4%4.1%3.6%3.8%3.5%3.6%3.7%3.4%2.9%3.2%2.8%2.3%1.9%1.4%
Jul 20265.9%5%4.7%3.3%3.9%3.4%3.9%3.6%3.8%3.8%3.1%3.1%3.4%2.9%2.4%2%1.5%
Aug 20265.9%4.7%4.6%3.7%4%3.6%3.9%3.4%3.5%3.5%3.3%3%3%3%2.3%2.1%1.5%
Sep 20265.8%4.8%4.6%4%3.8%3.7%3.6%3.5%3.5%3.5%3.4%3.2%3.2%3.1%2.4%1.9%1.6%

How has the Mazda and Renault comparison changed over the last 12 months?

3 findings
  • Mazda was ahead of Renault in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Mazda’s share of searches among car brands in the United Kingdom moved from 1.8% to 1.9%, and its estimated monthly branded searches moved from 248K to 268K.
  • Across the 12 months ending September 2026, Renault’s share of searches among car brands in the United Kingdom held steady at 1.6%, and its estimated monthly branded searches moved from 229K to 214K.

How did search popularity change for United Kingdom car brands in September 2026?

2 changes
  1. In September 2026, Renault rose from 26th to 25th among car brands in the United Kingdom.

  2. In September 2026, Mazda fell from 21st to 22nd among car brands in the United Kingdom.

How are branded searches counted?

20 search terms

Brandwave collects information about searches that people make online using Mazda’s and Renault’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mazda

12 branded search terms

  • demio
  • mazda
  • mazda 3
  • mazda axela
  • mazda bt 50
  • mazda cars
  • mazda cx 3
  • mazda cx 5
  • mazda cx 60
  • mazda cx 90
  • mazda mx 5
  • mazda2

Renault

8 branded search terms

  • renault
  • renault captur
  • renault cars
  • renault clio
  • renault kangoo
  • renault koleos
  • renault master
  • renault megane

How the Brand Demand Index is measured

Other head-to-heads among car brands

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