Brandwave

Marston's vs Nicholson’s:Which is more popular?

In September 2026, Marston's had more branded searches than Nicholson’s among pub chains in the United Kingdom. Marston's had about 14,800 branded searches, while Nicholson’s had 1,900. Marston's made up 1.8% of all pub chain searches we track, and Nicholson’s accounted for 0.23%. When we asked ChatGPT and Google AI Overviews about pub chains, neither Marston's nor Nicholson’s appeared in any of the four answers.

Among pub chains in the United Kingdom in September 2026

Who do people search for more?

Marston's, about 8 searches for every 1 for Nicholson’s

Marston's 14.8K searchesNicholson’s 1.9K searches

Who does AI mention more?

Both were mentioned in 0 of 4 answers.

Marston's in 0 of 4Nicholson’s in 0 of 4

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Top pub chains in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, neither Marston's nor Nicholson’s showed up in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wetherspoons1st
  2. Greene King2nd
  3. Young's3rd
  4. Hungry Horse4th
  5. Fuller's5th
  6. Vintage Inns–
  7. Marston's–
  8. Sizzling Pubs–
  9. Chef & Brewer–
  10. +1 more
  11. Nicholson’s–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wetherspoons2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Greene King2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hungry Horse1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fuller's1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Young's1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Vintage Inns0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Marston's0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sizzling Pubs0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Chef & Brewer0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nicholson’s0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+1 more

See every answer about pub chains

4 answers

  • Asked ChatGPT

    “What's the best pub chain in the UK?”

    1. 1Wetherspoons
    2. 2Young's
    3. 3Greene King
    4. 4Fuller's

  • Asked ChatGPT

    “Which pub chain is best for a cheap meal and a pint?”

    1. 1Wetherspoons
    2. 2Hungry Horse
    3. 3Greene King

  • Asked ChatGPT

    “What's a good pub near me for Sunday lunch?”

    1. Searched Google, AI Overview

      “pubs near me”

      1. Searched Google, AI Overview

        “best pubs near me”

        Google showed no AI Overview for this search.

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

      Is Marston's or Nicholson’s more popular in search?

      This chart shows how often people search Google for Marston's and Nicholson’s by name. Each line represents a brand's share of searches for all 11 pub chains we track, month by month, from searches in United Kingdom.

      Marston's and Nicholson’s among pub chains in the United Kingdom, by month

      Share of searches by month for Marston's, Nicholson’s. The figures are in the table below the chart.

      View monthly share of searches table
      MonthWetherspoonsGreene KingHungry HorseVintage InnsMarston'sSizzling PubsChef & BrewerEmber InnsFuller'sYoung'sNicholson’s
      Oct 202578.8%7.1%5.8%1.7%1.2%1.7%1.7%1.2%0.28%0.12%0.34%
      Nov 202579.8%7.2%4.8%1.8%1.2%1.8%1.4%1.4%0.28%0.13%0.28%
      Dec 202581.4%7.3%4%1.8%0.8%1.5%1.5%1.2%0.29%0.1%0.16%
      Jan 202678.3%7%4.7%2.6%1.2%2.1%1.7%1.7%0.34%0.18%0.15%
      Feb 202679.2%7.1%4.8%1.7%1.2%2.6%1.7%1.2%0.23%0.18%0.13%
      Mar 202678.5%8.6%4.7%1.7%1.2%2.1%1.4%1.2%0.23%0.23%0.18%
      Apr 202677.4%7%5.7%2.1%1.4%2.6%1.7%1.4%0.28%0.33%0.22%
      May 202677.4%7%5.7%2.1%1.4%2.6%1.7%1.4%0.28%0.28%0.33%
      Jun 202680.5%5.9%4.8%1.8%1.4%1.8%1.4%1.4%0.29%0.29%0.29%
      Jul 202677.9%7%5.7%1.7%1.4%2.6%1.4%1.4%0.28%0.34%0.28%
      Aug 202679.7%5.9%5.9%1.8%1.8%1.8%1.4%1.2%0.23%0.23%0.23%
      Sep 202680.1%5.9%4.8%2.2%1.8%1.8%1.4%1.2%0.35%0.35%0.23%

      How has the Marston's and Nicholson’s comparison changed over the last 12 months?

      3 findings

      How did search popularity change for United Kingdom pub chains in September 2026?

      2 changes

      1. In September 2026, Marston's fell from 4th to 5th among pub chains in the United Kingdom.

      2. In September 2026, Nicholson’s fell from 10th to 11th among pub chains in the United Kingdom.

      How are branded searches counted?

      2 search terms

      Brandwave collects information about searches that people make online using Marston's’ and Nicholson’s’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      Marston's

      1 branded search term

      • marstons pubs

      Nicholson’s

      1 branded search term

      • nicholsons pubs

      How the Brand Demand Index is measured

      Other head-to-heads among pub chains

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