Pub chains in the United Kingdom:Which are most popular?
In September 2026, Wetherspoons was the most searched pub chain in the United Kingdom, accounting for 80.1% of all searches among the 11 chains we track. When we checked with ChatGPT and Google AI Overviews, Wetherspoons and Greene King were mentioned most often, in two of the four answers. Wetherspoons was recommended most often, coming first in both responses that gave a list.
WetherspoonsShare of searches 80.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 1st
Greene KingShare of searches 5.9%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
Hungry HorseShare of searches 4.8%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
Vintage InnsShare of searches 2.2%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Marston'sShare of searches 1.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top pub chains in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, Wetherspoons and Greene King were mentioned most often, in two of the four answers. Wetherspoons was recommended most often, coming first in both answers that gave a list. Greene King was second, and Young's was third. Vintage Inns, which ranked fourth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Wetherspoons2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Greene King2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Hungry Horse1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Fuller's1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Young's1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Vintage Inns0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Marston's0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Sizzling Pubs0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Chef & Brewer0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Ember Inns0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Nicholson’s0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about pub chains
4 answers
Asked ChatGPT
“What's the best pub chain in the UK?”
Asked ChatGPT
“Which pub chain is best for a cheap meal and a pint?”
Asked ChatGPT
“What's a good pub near me for Sunday lunch?”
Searched Google, AI Overview
“pubs near me”
Searched Google, AI Overview
“best pubs near me”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Which pub chains do people search for most?
This chart shows how often people search Google for each pub chain by name. Each line represents a brand's share of searches for all 11 pub chains we track, month by month, from searches in United Kingdom.
Share of searches by month for Wetherspoons, Greene King, Hungry Horse, Vintage Inns. The figures are in the table below the chart.
View monthly share of searches table
| Month | Wetherspoons | Greene King | Hungry Horse | Vintage Inns | Marston's | Sizzling Pubs | Chef & Brewer | Ember Inns | Fuller's | Young's | Nicholson’s |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 78.8% | 7.1% | 5.8% | 1.7% | 1.2% | 1.7% | 1.7% | 1.2% | 0.28% | 0.12% | 0.34% |
| Nov 2025 | 79.8% | 7.2% | 4.8% | 1.8% | 1.2% | 1.8% | 1.4% | 1.4% | 0.28% | 0.13% | 0.28% |
| Dec 2025 | 81.4% | 7.3% | 4% | 1.8% | 0.8% | 1.5% | 1.5% | 1.2% | 0.29% | 0.1% | 0.16% |
| Jan 2026 | 78.3% | 7% | 4.7% | 2.6% | 1.2% | 2.1% | 1.7% | 1.7% | 0.34% | 0.18% | 0.15% |
| Feb 2026 | 79.2% | 7.1% | 4.8% | 1.7% | 1.2% | 2.6% | 1.7% | 1.2% | 0.23% | 0.18% | 0.13% |
| Mar 2026 | 78.5% | 8.6% | 4.7% | 1.7% | 1.2% | 2.1% | 1.4% | 1.2% | 0.23% | 0.23% | 0.18% |
| Apr 2026 | 77.4% | 7% | 5.7% | 2.1% | 1.4% | 2.6% | 1.7% | 1.4% | 0.28% | 0.33% | 0.22% |
| May 2026 | 77.4% | 7% | 5.7% | 2.1% | 1.4% | 2.6% | 1.7% | 1.4% | 0.28% | 0.28% | 0.33% |
| Jun 2026 | 80.5% | 5.9% | 4.8% | 1.8% | 1.4% | 1.8% | 1.4% | 1.4% | 0.29% | 0.29% | 0.29% |
| Jul 2026 | 77.9% | 7% | 5.7% | 1.7% | 1.4% | 2.6% | 1.4% | 1.4% | 0.28% | 0.34% | 0.28% |
| Aug 2026 | 79.7% | 5.9% | 5.9% | 1.8% | 1.8% | 1.8% | 1.4% | 1.2% | 0.23% | 0.23% | 0.23% |
| Sep 2026 | 80.1% | 5.9% | 4.8% | 2.2% | 1.8% | 1.8% | 1.4% | 1.2% | 0.35% | 0.35% | 0.23% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 80.1% | 673K | -18.2% | +0.4 points | |
| 2, held 2nd | 5.9% | 49.5K | -18.2% | 0 points | |
| 3, held 3rd | 4.8% | 40.5K | -33.1% | -1 points | |
| 4, moved from 6th to 4th | 2.2% | 18.1K | 0% | +0.4 pointsmoved from 6th to 4th | |
| 5, moved from 4th to 5th | 1.8% | 14.8K | -18.2% | 0 pointsmoved from 4th to 5th | |
| 6, moved from 5th to 6th | 1.8% | 14.8K | -18.2% | 0 pointsmoved from 5th to 6th | |
| 7, held 7th | 1.4% | 12.1K | -18.2% | 0 points | |
| 8, held 8th | 1.2% | 9.9K | -18.2% | 0 points | |
| 9, held 9th | 0.35% | 2.9K | +20.8% | +0.1 points | |
| 10, moved from 11th to 10th | 0.35% | 2.9K | +20.8% | +0.1 pointsmoved from 11th to 10th | |
| 11, moved from 10th to 11th | 0.23% | 1.9K | -20.8% | 0 pointsmoved from 10th to 11th |
80.1%
Held 1st. 673K estimated branded searches, -18.2% vs prior month. Share +0.4 points.
5.9%
Held 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share 0 points.
4.8%
Held 3rd. 40.5K estimated branded searches, -33.1% vs prior month. Share -1 points.
2.2%
Moved from 6th to 4th. 18.1K estimated branded searches, 0% vs prior month. Share +0.4 points.
1.8%
Moved from 4th to 5th. 14.8K estimated branded searches, -18.2% vs prior month. Share 0 points.
1.8%
Moved from 5th to 6th. 14.8K estimated branded searches, -18.2% vs prior month. Share 0 points.
1.4%
Held 7th. 12.1K estimated branded searches, -18.2% vs prior month. Share 0 points.
1.2%
Held 8th. 9.9K estimated branded searches, -18.2% vs prior month. Share 0 points.
9.
Fuller's0.35%
Held 9th. 2.9K estimated branded searches, +20.8% vs prior month. Share +0.1 points.
10.
Young's0.35%
Moved from 11th to 10th. 2.9K estimated branded searches, +20.8% vs prior month. Share +0.1 points.
11.
Nicholson’s0.23%
Moved from 10th to 11th. 1.9K estimated branded searches, -20.8% vs prior month. Share 0 points.
Which brand is most popular in search among pub chains in the United Kingdom?
11 brands
In September 2026, Wetherspoons was the most searched among pub chains in the United Kingdom, with an estimated 673K branded searches, 80.1% of all searches for the 11 we track. Greene King is in 2nd place, 74.2 percentage points behind at 5.9%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| 78.8% → 80.1% | 81.4%Dec 2025 | 77.4%May 2026 | 1st | |
| 7.1% → 5.9% | 8.6%Mar 2026 | 5.9%Aug 2026 | 2nd | |
| 5.8% → 4.8% | 5.9%Aug 2026 | 4%Dec 2025 | 3rd | |
| 1.7% → 2.2% | 2.6%Jan 2026 | 1.7%Jul 2026 | 6th → 4th | |
| 1.2% → 1.8% | 1.8%Sep 2026 | 0.8%Dec 2025 | 8th → 5th | |
| 1.7% → 1.8% | 2.6%Feb 2026 | 1.5%Dec 2025 | 5th → 6th | |
| 1.7% → 1.4% | 1.7%Feb 2026 | 1.4%Jul 2026 | 4th → 7th | |
| 1.2% | 1.7%Jan 2026 | 1.2%Mar 2026 | 7th → 8th | |
| 0.28% → 0.35% | 0.35%Sep 2026 | 0.23%Mar 2026 | 10th → 9th | |
| 0.12% → 0.35% | 0.35%Sep 2026 | 0.1%Dec 2025 | 11th → 10th | |
| 0.34% → 0.23% | 0.34%Oct 2025 | 0.13%Feb 2026 | 9th → 11th |
Each finding as a sentence
- Across the 12 months ending September 2026, Wetherspoons’ share of searches among pub chains in the United Kingdom increased from 78.8% to 80.1%.
- Across the 12 months ending September 2026, Greene King’s share of searches among pub chains in the United Kingdom decreased from 7.1% to 5.9%.
- Across the 12 months ending September 2026, Hungry Horse’s share of searches among pub chains in the United Kingdom decreased from 5.8% to 4.8%.
- Across the 12 months ending September 2026, Marston's’ share of searches among pub chains in the United Kingdom increased from 1.2% to 1.8%.
- Across the 12 months ending September 2026, Wetherspoons’ share of searches among pub chains in the United Kingdom peaked at 81.4% in December 2025 and was lowest at 77.4% in May 2026.
- Across the 12 months ending September 2026, Greene King’s share of searches among pub chains in the United Kingdom peaked at 8.6% in March 2026 and was lowest at 5.9% in August 2026.
- Across the 12 months ending September 2026, Hungry Horse’s share of searches among pub chains in the United Kingdom peaked at 5.9% in August 2026 and was lowest at 4% in December 2025.
- Across the 12 months ending September 2026, Sizzling Pubs’ share of searches among pub chains in the United Kingdom peaked at 2.6% in February 2026 and was lowest at 1.5% in December 2025.
- Across the 12 months ending September 2026, Vintage Inns rose from 6th to 4th among pub chains in the United Kingdom.
- Across the 12 months ending September 2026, Marston's rose from 8th to 5th among pub chains in the United Kingdom.
- Across the 12 months ending September 2026, Sizzling Pubs fell from 5th to 6th among pub chains in the United Kingdom.
- Across the 12 months ending September 2026, Chef & Brewer fell from 4th to 7th among pub chains in the United Kingdom.
- Across the 12 months ending September 2026, Ember Inns fell from 7th to 8th among pub chains in the United Kingdom.
- Across the 12 months ending September 2026, Fuller's rose from 10th to 9th among pub chains in the United Kingdom.
- Across the 12 months ending September 2026, Young's rose from 11th to 10th among pub chains in the United Kingdom.
- Across the 12 months ending September 2026, Nicholson’s fell from 9th to 11th among pub chains in the United Kingdom.
How did search popularity change for United Kingdom pub chains in September 2026?
8 changes

In September 2026, Hungry Horse lost share of searches among pub chains in the United Kingdom, from 5.9% to 4.8%.

In September 2026, Vintage Inns rose from 6th to 4th among pub chains in the United Kingdom.

In September 2026, Young's rose from 11th to 10th among pub chains in the United Kingdom.

In September 2026, Marston's fell from 4th to 5th among pub chains in the United Kingdom.

In September 2026, Nicholson’s fell from 10th to 11th among pub chains in the United Kingdom.

In September 2026, Sizzling Pubs fell from 5th to 6th among pub chains in the United Kingdom.

Estimated monthly branded searches for Chef & Brewer in the United Kingdom fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026.

Estimated monthly branded searches for Greene King in the United Kingdom fell 33.1% over 12 measured months, from 74K to 49.5K in September 2026.
How are branded searches counted for pub chains?
11 search terms
Each brand's share of searches among pub chains comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.
Wetherspoons
1 branded search term
- wetherspoons
Greene King
1 branded search term
- greene king
Hungry Horse
1 branded search term
- hungry horse
Vintage Inns
1 branded search term
- vintage inns
Marston's
1 branded search term
- marstons pubs
Sizzling Pubs
1 branded search term
- sizzling pubs
Chef & Brewer
1 branded search term
- chef and brewer
Ember Inns
1 branded search term
- ember inns
Fuller's
1 branded search term
- fullers pubs
Young's
1 branded search term
- youngs pubs
Nicholson’s
1 branded search term
- nicholsons pubs
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