Marshall Motor Group vs Sytner:Which is more popular?
In September 2026, Sytner had more branded searches than Marshall Motor Group among car dealer groups in the United Kingdom. Sytner had about 27,100 branded searches, while Marshall Motor Group had 4,400. Sytner made up 2.9% of all car dealer group searches we track, and Marshall Motor Group accounted for 0.46%. When we asked ChatGPT and Google AI Overviews about car dealer groups, Sytner appeared in one of the four answers and Marshall Motor Group in none.
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Top car dealer groups in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Sytner was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Marshall Motor Group did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Arnold Clark2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Motorpoint2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Sytner1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Evans Halshaw0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Stoneacre0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Lookers0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Marshall Motor Group0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about car dealer groups
4 answers
Asked ChatGPT
“What's the best car dealer group in the UK?”
Asked ChatGPT
“Which UK car dealers are most trusted for used cars?”
Asked ChatGPT
“Where should I buy a used car in the UK?”
Searched Google, AI Overview
“car dealerships”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“used car dealers”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.
Is Marshall Motor Group or Sytner more popular in search?
This chart shows how often people search Google for Marshall Motor Group and Sytner by name. Each line represents a brand's share of searches for all seven car dealer group brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Sytner, Marshall Motor Group. The figures are in the table below the chart.
View monthly share of searches table
| Month | Arnold Clark | Motorpoint | Evans Halshaw | Stoneacre | Sytner | Lookers | Marshall Motor Group |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.7% | 21.1% | 11.5% | 3.5% | 2.8% | 2.8% | 0.57% |
| Nov 2025 | 56.8% | 20.8% | 11.4% | 4.2% | 3.4% | 2.8% | 0.56% |
| Dec 2025 | 59.8% | 17.9% | 12% | 3.6% | 3% | 3% | 0.72% |
| Jan 2026 | 57.3% | 20.9% | 11.5% | 4.2% | 2.8% | 2.8% | 0.46% |
| Feb 2026 | 56.9% | 20.8% | 11.4% | 4.2% | 3.4% | 2.8% | 0.56% |
| Mar 2026 | 60.4% | 18% | 12.1% | 3.6% | 3% | 2.4% | 0.48% |
| Apr 2026 | 56.9% | 20.8% | 11.4% | 4.2% | 3.4% | 2.8% | 0.56% |
| May 2026 | 57.2% | 20.9% | 11.4% | 4.2% | 3.4% | 2.3% | 0.46% |
| Jun 2026 | 60.3% | 18.1% | 12.1% | 3.6% | 3% | 2.4% | 0.59% |
| Jul 2026 | 58% | 21.2% | 11.6% | 3.5% | 2.9% | 2.3% | 0.46% |
| Aug 2026 | 57.7% | 21.1% | 11.5% | 3.5% | 3.5% | 2.3% | 0.46% |
| Sep 2026 | 58% | 21.2% | 11.6% | 3.5% | 2.9% | 2.3% | 0.46% |
How has the Marshall Motor Group and Sytner comparison changed over the last 12 months?
3 findings
- Sytner was ahead of Marshall Motor Group in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Marshall Motor Group’s share of searches among car dealer groups in the United Kingdom moved from 0.57% to 0.46%, and its estimated monthly branded searches moved from 5.4K to 4.4K.
- Across the 12 months ending September 2026, Sytner’s share of searches among car dealer groups in the United Kingdom moved from 2.8% to 2.9%, and its estimated monthly branded searches held steady at 27.1K.
How did search popularity change for United Kingdom car dealer groups in September 2026?
2 changes
In September 2026, Sytner lost share of searches among car dealer groups in the United Kingdom, from 3.5% to 2.9%.
Estimated monthly branded searches for Marshall Motor Group in the United Kingdom fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Marshall Motor Group’s and Sytner’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Marshall Motor Group
1 branded search term
- marshall motor group
Sytner
1 branded search term
- sytner
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