Brandwave

L'Oréal Paris Elvive vs Philip Kingsley:Which is more popular?

In September 2026, Philip Kingsley had more branded searches than L'Oréal Paris Elvive among shampoo brands in the United Kingdom. Philip Kingsley had about 12,100 branded searches, while L'Oréal Paris Elvive had 6,500. Philip Kingsley made up 4% of all shampoo brand searches we track, and L'Oréal Paris Elvive accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about shampoo brands, L'Oréal Paris Elvive appeared in four of the five answers and Philip Kingsley in none.

Among shampoo brands in the United Kingdom in September 2026

Who do people search for more?

Philip Kingsley, about 86% more searches than L'Oréal Paris Elvive

Philip Kingsley 12.1K searchesL'Oréal Paris Elvive 6.5K searches

Who does AI mention more?

L'Oréal Paris Elvive, mentioned in 4 of 5 answers, Philip Kingsley in 0

L'Oréal Paris Elvive in 4 of 5Philip Kingsley in 0 of 5

Who does AI recommend more?

L'Oréal Paris Elvive, the only one of the two named

L'Oréal Paris Elvive first in 3Philip Kingsley never named

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Top shampoo brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, L'Oréal Paris Elvive was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Philip Kingsley did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. L'Oréal Paris Elvive1st
  2. Kérastase2nd
  3. Redken3rd
  4. Olaplex4th
  5. Moroccanoil5th
  6. Dove6th
  7. Herbal Essences7th
  8. Head & Shoulders8th
  9. K18–
  10. +1 more
  11. Philip Kingsley–
  12. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • L'Oréal Paris Elvive4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kérastase2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Redken2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Head & Shoulders2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Olaplex1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Moroccanoil1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dove1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Herbal Essences1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • K180 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Philip Kingsley0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about shampoo brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.

Is L'Oréal Paris Elvive or Philip Kingsley more popular in search?

This chart shows how often people search Google for L'Oréal Paris Elvive and Philip Kingsley by name. Each line represents a brand's share of searches for all 15 shampoo brands we track, month by month, from searches in United Kingdom.

L'Oréal Paris Elvive and Philip Kingsley among shampoo brands in the United Kingdom, by month

Share of searches by month for Philip Kingsley, L'Oréal Paris Elvive. The figures are in the table below the chart.

View monthly share of searches table
MonthKérastaseK18OlaplexMoroccanoilRedkenOGXPhilip KingsleyAussieTRESemméDoveHead & ShouldersHerbal EssencesL'Oréal Paris ElvivePanteneBumble and bumble
Oct 202522.2%18.2%18.2%9.9%6.7%3.6%4.4%3%2.4%1.3%3%2%2.4%1.6%1.1%
Nov 202525%16.8%20.6%11.2%6.2%2.7%4.1%2.2%1.8%1.5%2.2%1.5%1.8%1.2%1%
Dec 202524.4%16.3%19.9%10.9%6%3.3%4.9%2.7%1.8%1.5%2.2%1.5%2.2%1.5%1.2%
Jan 202625.7%17.2%17.2%9.4%6.3%3.4%4.2%2.8%2.3%1.5%2.8%1.9%2.3%1.9%1.2%
Feb 202625.2%16.8%16.8%9.2%6.2%4.1%4.1%2.8%2.2%2.2%2.8%2.2%2.2%1.8%1.2%
Mar 202623.5%15.7%19.2%10.5%5.7%3.8%3.8%3.1%2.1%2.1%3.1%2.1%2.1%1.7%1.4%
Apr 202621.4%17.5%17.5%9.6%6.4%4.3%4.3%3.5%2.3%2.3%3.5%2.3%2%1.9%1.3%
May 202621.1%14.1%17.3%14.1%5.2%4.2%4.2%3.5%2.8%2.8%3.5%2.3%2%1.5%1.3%
Jun 202621.5%14.4%17.6%11.7%6.4%4.3%4.3%3.5%3.5%2.9%2.9%2.3%1.9%1.6%1.3%
Jul 202622.2%14.8%14.8%9.9%5.4%8.1%4.4%3.6%3.6%3%3%2.4%1.9%1.6%1.1%
Aug 202625.2%16.8%13.8%9.2%6.2%5%4.1%3.4%2.8%2.8%2.8%2.2%2.2%1.8%1.8%
Sep 202624.8%16.6%16.6%9.1%6.1%4%4%3.3%3.3%2.7%2.7%2.2%2.2%1.5%0.97%

How has the L'Oréal Paris Elvive and Philip Kingsley comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom shampoo brands in September 2026?

2 changes

  1. Estimated monthly branded searches for L'Oréal Paris Elvive in the United Kingdom fell 18.8% over 12 measured months, from 8K to 6.5K in September 2026.

  2. Estimated monthly branded searches for Philip Kingsley in the United Kingdom fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using L'Oréal Paris Elvive’s and Philip Kingsley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

L'Oréal Paris Elvive

2 branded search terms

  • elvive
  • loreal elvive

Philip Kingsley

1 branded search term

  • philip kingsley

How the Brand Demand Index is measured

Other head-to-heads among shampoo brands

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