Brandwave

L'Oréal Paris Elvive vs Olaplex:Which is more popular?

In September 2026, Olaplex had more branded searches than L'Oréal Paris Elvive among shampoo brands in the United Kingdom. Olaplex had about 49,500 branded searches, while L'Oréal Paris Elvive had 6,500. Olaplex made up 16.6% of all shampoo brand searches we track, and L'Oréal Paris Elvive accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about shampoo brands, L'Oréal Paris Elvive appeared in four of the five answers and Olaplex in one. L'Oréal Paris Elvive was mentioned before Olaplex in every answer.

Among shampoo brands in the United Kingdom in September 2026

Who do people search for more?

Olaplex, about 8 searches for every 1 for L'Oréal Paris Elvive

Olaplex 49.5K searchesL'Oréal Paris Elvive 6.5K searches

Who does AI mention more?

L'Oréal Paris Elvive, mentioned in 4 of 5 answers, Olaplex in 1

L'Oréal Paris Elvive in 4 of 5Olaplex in 1 of 5

Who does AI recommend more?

L'Oréal Paris Elvive, named ahead of Olaplex in every answer

L'Oréal Paris Elvive first in 3Olaplex never first

Follow L'Oréal Paris Elvive vs Olaplex and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top shampoo brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, L'Oréal Paris Elvive was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Olaplex was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. L'Oréal Paris Elvive was listed before Olaplex in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. L'Oréal Paris Elvive1st
  2. Kérastase2nd
  3. Redken3rd
  4. Olaplex4th
  5. Moroccanoil5th
  6. Dove6th
  7. Herbal Essences7th
  8. Head & Shoulders8th
  9. K18–
  10. OGX–
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • L'Oréal Paris Elvive4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kérastase2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Redken2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Head & Shoulders2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Olaplex1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Moroccanoil1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dove1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Herbal Essences1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • K180 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OGX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about shampoo brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.

Is L'Oréal Paris Elvive or Olaplex more popular in search?

This chart shows how often people search Google for L'Oréal Paris Elvive and Olaplex by name. Each line represents a brand's share of searches for all 15 shampoo brands we track, month by month, from searches in United Kingdom.

L'Oréal Paris Elvive and Olaplex among shampoo brands in the United Kingdom, by month

Share of searches by month for Olaplex, L'Oréal Paris Elvive. The figures are in the table below the chart.

View monthly share of searches table
MonthKérastaseK18OlaplexMoroccanoilRedkenOGXPhilip KingsleyAussieTRESemméDoveHead & ShouldersHerbal EssencesL'Oréal Paris ElvivePanteneBumble and bumble
Oct 202522.2%18.2%18.2%9.9%6.7%3.6%4.4%3%2.4%1.3%3%2%2.4%1.6%1.1%
Nov 202525%16.8%20.6%11.2%6.2%2.7%4.1%2.2%1.8%1.5%2.2%1.5%1.8%1.2%1%
Dec 202524.4%16.3%19.9%10.9%6%3.3%4.9%2.7%1.8%1.5%2.2%1.5%2.2%1.5%1.2%
Jan 202625.7%17.2%17.2%9.4%6.3%3.4%4.2%2.8%2.3%1.5%2.8%1.9%2.3%1.9%1.2%
Feb 202625.2%16.8%16.8%9.2%6.2%4.1%4.1%2.8%2.2%2.2%2.8%2.2%2.2%1.8%1.2%
Mar 202623.5%15.7%19.2%10.5%5.7%3.8%3.8%3.1%2.1%2.1%3.1%2.1%2.1%1.7%1.4%
Apr 202621.4%17.5%17.5%9.6%6.4%4.3%4.3%3.5%2.3%2.3%3.5%2.3%2%1.9%1.3%
May 202621.1%14.1%17.3%14.1%5.2%4.2%4.2%3.5%2.8%2.8%3.5%2.3%2%1.5%1.3%
Jun 202621.5%14.4%17.6%11.7%6.4%4.3%4.3%3.5%3.5%2.9%2.9%2.3%1.9%1.6%1.3%
Jul 202622.2%14.8%14.8%9.9%5.4%8.1%4.4%3.6%3.6%3%3%2.4%1.9%1.6%1.1%
Aug 202625.2%16.8%13.8%9.2%6.2%5%4.1%3.4%2.8%2.8%2.8%2.2%2.2%1.8%1.8%
Sep 202624.8%16.6%16.6%9.1%6.1%4%4%3.3%3.3%2.7%2.7%2.2%2.2%1.5%0.97%

How has the L'Oréal Paris Elvive and Olaplex comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom shampoo brands in September 2026?

2 changes

  1. In September 2026, Olaplex gained share of searches among shampoo brands in the United Kingdom, from 13.8% to 16.6%.

  2. Estimated monthly branded searches for L'Oréal Paris Elvive in the United Kingdom fell 18.8% over 12 measured months, from 8K to 6.5K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using L'Oréal Paris Elvive’s and Olaplex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

L'Oréal Paris Elvive

2 branded search terms

  • elvive
  • loreal elvive

Olaplex

1 branded search term

  • olaplex

How the Brand Demand Index is measured

Other head-to-heads among shampoo brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free