L'Oréal Paris Elvive vs OGX:Which is more popular?
In September 2026, OGX had more branded searches than L'Oréal Paris Elvive among shampoo brands in the United Kingdom. OGX had about 12,100 branded searches, while L'Oréal Paris Elvive had 6,500. OGX made up 4% of all shampoo brand searches we track, and L'Oréal Paris Elvive accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about shampoo brands, L'Oréal Paris Elvive appeared in four of the five answers and OGX in none.
Who do people search for more?
OGX, about 86% more searches than L'Oréal Paris Elvive
Who does AI mention more?
L'Oréal Paris Elvive, mentioned in 4 of 5 answers, OGX in 0
Who does AI recommend more?
L'Oréal Paris Elvive, the only one of the two named
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Top shampoo brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, L'Oréal Paris Elvive was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. OGX did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- L'Oréal Paris Elvive1st
Kérastase2nd
Redken3rd
Olaplex4th
Moroccanoil5th
Dove6th
Herbal Essences7th
Head & Shoulders8th
K18–- OGX–
- +5 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- L'Oréal Paris Elvive4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Kérastase2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Redken2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Head & Shoulders2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Olaplex1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Moroccanoil1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Dove1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Herbal Essences1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- K180 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- OGX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about shampoo brands
5 answers
Asked ChatGPT
“Which shampoo should I use in the UK?”
Asked ChatGPT
“What are the best shampoo brands?”
Asked ChatGPT
“What is the best shampoo for hair loss?”
Searched Google, AI Overview
“shampoo”
Searched Google, AI Overview
“best shampoo”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.
Is L'Oréal Paris Elvive or OGX more popular in search?
This chart shows how often people search Google for L'Oréal Paris Elvive and OGX by name. Each line represents a brand's share of searches for all 15 shampoo brands we track, month by month, from searches in United Kingdom.
Share of searches by month for OGX, L'Oréal Paris Elvive. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kérastase | K18 | Olaplex | Moroccanoil | Redken | OGX | Philip Kingsley | Aussie | TRESemmé | Dove | Head & Shoulders | Herbal Essences | L'Oréal Paris Elvive | Pantene | Bumble and bumble |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.2% | 18.2% | 18.2% | 9.9% | 6.7% | 3.6% | 4.4% | 3% | 2.4% | 1.3% | 3% | 2% | 2.4% | 1.6% | 1.1% |
| Nov 2025 | 25% | 16.8% | 20.6% | 11.2% | 6.2% | 2.7% | 4.1% | 2.2% | 1.8% | 1.5% | 2.2% | 1.5% | 1.8% | 1.2% | 1% |
| Dec 2025 | 24.4% | 16.3% | 19.9% | 10.9% | 6% | 3.3% | 4.9% | 2.7% | 1.8% | 1.5% | 2.2% | 1.5% | 2.2% | 1.5% | 1.2% |
| Jan 2026 | 25.7% | 17.2% | 17.2% | 9.4% | 6.3% | 3.4% | 4.2% | 2.8% | 2.3% | 1.5% | 2.8% | 1.9% | 2.3% | 1.9% | 1.2% |
| Feb 2026 | 25.2% | 16.8% | 16.8% | 9.2% | 6.2% | 4.1% | 4.1% | 2.8% | 2.2% | 2.2% | 2.8% | 2.2% | 2.2% | 1.8% | 1.2% |
| Mar 2026 | 23.5% | 15.7% | 19.2% | 10.5% | 5.7% | 3.8% | 3.8% | 3.1% | 2.1% | 2.1% | 3.1% | 2.1% | 2.1% | 1.7% | 1.4% |
| Apr 2026 | 21.4% | 17.5% | 17.5% | 9.6% | 6.4% | 4.3% | 4.3% | 3.5% | 2.3% | 2.3% | 3.5% | 2.3% | 2% | 1.9% | 1.3% |
| May 2026 | 21.1% | 14.1% | 17.3% | 14.1% | 5.2% | 4.2% | 4.2% | 3.5% | 2.8% | 2.8% | 3.5% | 2.3% | 2% | 1.5% | 1.3% |
| Jun 2026 | 21.5% | 14.4% | 17.6% | 11.7% | 6.4% | 4.3% | 4.3% | 3.5% | 3.5% | 2.9% | 2.9% | 2.3% | 1.9% | 1.6% | 1.3% |
| Jul 2026 | 22.2% | 14.8% | 14.8% | 9.9% | 5.4% | 8.1% | 4.4% | 3.6% | 3.6% | 3% | 3% | 2.4% | 1.9% | 1.6% | 1.1% |
| Aug 2026 | 25.2% | 16.8% | 13.8% | 9.2% | 6.2% | 5% | 4.1% | 3.4% | 2.8% | 2.8% | 2.8% | 2.2% | 2.2% | 1.8% | 1.8% |
| Sep 2026 | 24.8% | 16.6% | 16.6% | 9.1% | 6.1% | 4% | 4% | 3.3% | 3.3% | 2.7% | 2.7% | 2.2% | 2.2% | 1.5% | 0.97% |
How has the L'Oréal Paris Elvive and OGX comparison changed over the last 12 months?
3 findings
- OGX was ahead of L'Oréal Paris Elvive in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, L'Oréal Paris Elvive’s share of searches among shampoo brands in the United Kingdom moved from 2.4% to 2.2%, and its estimated monthly branded searches moved from 8K to 6.5K.
- Across the 12 months ending September 2026, OGX’s share of searches among shampoo brands in the United Kingdom moved from 3.6% to 4%, and its estimated monthly branded searches held steady at 12.1K.
How did search popularity change for United Kingdom shampoo brands in September 2026?
2 changes
In September 2026, OGX lost share of searches among shampoo brands in the United Kingdom, from 5% to 4%.
Estimated monthly branded searches for L'Oréal Paris Elvive in the United Kingdom fell 18.8% over 12 measured months, from 8K to 6.5K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using L'Oréal Paris Elvive’s and OGX’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
L'Oréal Paris Elvive
2 branded search terms
- elvive
- loreal elvive
OGX
1 branded search term
- ogx shampoo
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