Land Rover vs Nissan:Which is more popular?
In September 2026, Land Rover and Nissan were level in searches among car brands in the United Kingdom, with an estimated 445K versus 443K branded searches, at 3.2% of the total each. When we asked ChatGPT and Google AI Overviews about car brands, Land Rover and Nissan each appeared in one of the five answers.
Who do people search for more?
Land Rover and Nissan are searched for about as often as each other.
Who does AI mention more?
Both were mentioned in 1 of 5 answers.
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Top car brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Land Rover and Nissan were each mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Toyota1st
Volkswagen2nd
BMW3rd
Skoda3rd
Mercedes-Benz5th
Tesla6th
Porsche7th
Kia8th
Nissan9th- +1 more
Land Rover11th- +4 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Toyota3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Volkswagen2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tesla2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ford1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
BYD1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Porsche1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- BMW1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Land Rover1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nissan1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about car brands
5 answers
Asked ChatGPT
“Which car should I buy in the UK?”
Asked ChatGPT
“What are the most reliable car brands?”
Asked ChatGPT
“What is the best family car to buy in the UK?”
Searched Google, AI Overview
“car brands”
Searched Google, AI Overview
“new cars”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.
Is Land Rover or Nissan more popular in search?
This chart shows how often people search Google for Land Rover and Nissan by name. Each line represents a brand's share of searches for all 55 car brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Land Rover, Nissan. The figures are in the table below the chart.
View monthly share of searches table
| Month | Toyota | Volkswagen | Ford | BYD | Porsche | Tesla | Kia | BMW | Peugeot | Hyundai | Mercedes-Benz | Land Rover | Nissan | Skoda | Cupra |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 5.7% | 4.7% | 5.3% | 3% | 3.7% | 3.5% | 3.7% | 3.5% | 3.6% | 3.4% | 3.4% | 3.1% | 3.2% | 2.8% | 2.4% |
| Nov 2025 | 5.9% | 4.7% | 5.3% | 2.8% | 3.9% | 3.3% | 3.5% | 3.9% | 3.3% | 3.1% | 3.7% | 3.1% | 3.4% | 2.9% | 2.3% |
| Dec 2025 | 6.1% | 4.7% | 4.7% | 2.5% | 4.4% | 3.4% | 3.5% | 3.5% | 3.2% | 3.4% | 3.7% | 3.3% | 3.3% | 2.8% | 2% |
| Jan 2026 | 5.8% | 4.8% | 5% | 3.3% | 3.4% | 3.2% | 3.8% | 3.8% | 3.4% | 3.8% | 3.4% | 3.1% | 3.2% | 3.5% | 2.2% |
| Feb 2026 | 5.8% | 5% | 5.1% | 2.7% | 3.6% | 3% | 4% | 3.5% | 3.8% | 3.6% | 3.2% | 2.8% | 3.3% | 3.3% | 2.3% |
| Mar 2026 | 5.8% | 4.9% | 4.9% | 3% | 3.9% | 3.3% | 3.9% | 3.9% | 3.6% | 3.4% | 3.5% | 2.8% | 3.1% | 3.1% | 2.3% |
| Apr 2026 | 5.4% | 4.7% | 4.6% | 3.7% | 4.1% | 4.5% | 4% | 3.4% | 3.6% | 3.3% | 3.1% | 3% | 3.2% | 2.8% | 2.4% |
| May 2026 | 5.6% | 4.8% | 4.7% | 3.7% | 4% | 3.5% | 3.7% | 3.4% | 3.5% | 3.4% | 3.3% | 2.7% | 3.1% | 3% | 2.4% |
| Jun 2026 | 5.6% | 4.4% | 4.8% | 3.4% | 4.1% | 3.6% | 3.8% | 3.5% | 3.6% | 3.7% | 3.4% | 2.9% | 3.2% | 2.8% | 2.3% |
| Jul 2026 | 5.9% | 5% | 4.7% | 3.3% | 3.9% | 3.4% | 3.9% | 3.6% | 3.8% | 3.8% | 3.1% | 3.1% | 3.4% | 2.9% | 2.4% |
| Aug 2026 | 5.9% | 4.7% | 4.6% | 3.7% | 4% | 3.6% | 3.9% | 3.4% | 3.5% | 3.5% | 3.3% | 3% | 3% | 3% | 2.3% |
| Sep 2026 | 5.8% | 4.8% | 4.6% | 4% | 3.8% | 3.7% | 3.6% | 3.5% | 3.5% | 3.5% | 3.4% | 3.2% | 3.2% | 3.1% | 2.4% |
How has the Land Rover and Nissan comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Land Rover took it in December 2025, Nissan took it in January 2026, Land Rover took it in September 2026.
- Across the 12 months ending September 2026, Land Rover’s share of searches among car brands in the United Kingdom moved from 3.1% to 3.2%, and its estimated monthly branded searches moved from 437K to 445K.
- Across the 12 months ending September 2026, Nissan’s share of searches among car brands in the United Kingdom held steady at 3.2%, and its estimated monthly branded searches moved from 457K to 443K.
How did search popularity change for United Kingdom car brands in September 2026?
1 change
In September 2026, Land Rover rose from 14th to 12th among car brands in the United Kingdom.
How are branded searches counted?
17 search terms
Brandwave collects information about searches that people make online using Land Rover’s and Nissan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Land Rover
6 branded search terms
- land rover
- land rover defender
- land rover discovery
- land rover evoque
- range rover
- range rover sport
Nissan
11 branded search terms
- navara
- nissan
- nissan cars
- nissan juke
- nissan leaf
- nissan navara
- nissan patrol
- nissan qashqai
- nissan skyline
- nissan x trail
- qashqai
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