Brandwave

JamDoughnut vs Swagbucks:Which is more popular?

In September 2026, Swagbucks had more branded searches than JamDoughnut among cashback sites in the United Kingdom. Swagbucks had about 27,100 branded searches, while JamDoughnut had 4,000. Swagbucks made up 3.3% of all cashback site searches we track, and JamDoughnut accounted for 0.49%. When we asked ChatGPT and Google AI Overviews about cashback sites, JamDoughnut appeared in three of the five answers and Swagbucks in none.

Among cashback sites in the United Kingdom in September 2026

Who do people search for more?

Swagbucks, about 7 searches for every 1 for JamDoughnut

Swagbucks 27.1K searchesJamDoughnut 4K searches

Who does AI mention more?

JamDoughnut, mentioned in 3 of 5 answers, Swagbucks in 0

JamDoughnut in 3 of 5Swagbucks in 0 of 5

Who does AI recommend more?

JamDoughnut, the only one of the two named

JamDoughnut first in 3Swagbucks never named

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Top cashback sites in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, JamDoughnut was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Swagbucks did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. TopCashback1st
  2. Quidco2nd
  3. JamDoughnut3rd
  4. Airtime Rewards4th
  5. Swagbucks–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TopCashback5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Quidco5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Airtime Rewards4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • JamDoughnut3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Swagbucks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cashback sites

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Is JamDoughnut or Swagbucks more popular in search?

This chart shows how often people search Google for JamDoughnut and Swagbucks by name. Each line represents a brand's share of searches for all five cashback sites we track, month by month, from searches in United Kingdom.

JamDoughnut and Swagbucks among cashback sites in the United Kingdom, by month

Share of searches by month for Swagbucks, JamDoughnut. The figures are in the table below the chart.

View monthly share of searches table
MonthTopCashbackQuidcoSwagbucksJamDoughnutAirtime Rewards
Oct 202577.4%16.7%5%0.41%0.45%
Nov 202576.3%19.6%3.2%0.32%0.53%
Dec 202575.8%19.5%3.9%0.51%0.35%
Jan 202671.5%21.8%5.4%0.79%0.58%
Feb 202674.9%19.3%4.7%0.62%0.51%
Mar 202674.9%19.3%4.7%0.62%0.42%
Apr 202675.6%19.5%3.9%0.57%0.43%
May 202675.7%19.5%3.9%0.51%0.34%
Jun 202675.7%19.5%3.9%0.51%0.34%
Jul 202679.2%16.7%3.3%0.49%0.3%
Aug 202679.1%16.7%3.3%0.53%0.36%
Sep 202679.2%16.7%3.3%0.49%0.3%

How has the JamDoughnut and Swagbucks comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom cashback sites in September 2026?

1 change

  1. Estimated monthly branded searches for Swagbucks in the United Kingdom fell 45.3% over 12 measured months, from 49.5K to 27.1K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using JamDoughnut’s and Swagbucks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

JamDoughnut

2 branded search terms

  • jam doughnut app
  • jamdoughnut

Swagbucks

1 branded search term

  • swagbucks

How the Brand Demand Index is measured

Other head-to-heads among cashback sites

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