JamDoughnut vs Quidco:Which is more popular?
In September 2026, Quidco had more branded searches than JamDoughnut among cashback sites in the United Kingdom. Quidco had about 135,000 branded searches, while JamDoughnut had 4,000. Quidco made up 16.7% of all cashback site searches we track, and JamDoughnut accounted for 0.49%. When we asked ChatGPT and Google AI Overviews about cashback sites, Quidco appeared in all five answers and JamDoughnut in three. Quidco was mentioned before JamDoughnut in every answer.
Who do people search for more?
Quidco, about 34 searches for every 1 for JamDoughnut
Who does AI mention more?
Quidco, mentioned in every answer we collected
Who does AI recommend more?
Quidco, named ahead of JamDoughnut in every answer
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Top cashback sites in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Quidco appeared in all five answers. JamDoughnut was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Quidco was listed before JamDoughnut in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
TopCashback1st- Quidco2nd
JamDoughnut3rd
Airtime Rewards4th
Swagbucks–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- TopCashback5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Quidco5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Airtime Rewards4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- JamDoughnut3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Swagbucks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cashback sites
5 answers
Asked ChatGPT
“Which cashback site should I use in the UK?”
Asked ChatGPT
“What are the best cashback sites in the UK?”
Asked ChatGPT
“What's the best cashback app in the UK?”
Searched Google, AI Overview
“cashback sites”
Searched Google, AI Overview
“best cashback site”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Is JamDoughnut or Quidco more popular in search?
This chart shows how often people search Google for JamDoughnut and Quidco by name. Each line represents a brand's share of searches for all five cashback sites we track, month by month, from searches in United Kingdom.
Share of searches by month for Quidco, JamDoughnut. The figures are in the table below the chart.
View monthly share of searches table
| Month | TopCashback | Quidco | Swagbucks | JamDoughnut | Airtime Rewards |
|---|---|---|---|---|---|
| Oct 2025 | 77.4% | 16.7% | 5% | 0.41% | 0.45% |
| Nov 2025 | 76.3% | 19.6% | 3.2% | 0.32% | 0.53% |
| Dec 2025 | 75.8% | 19.5% | 3.9% | 0.51% | 0.35% |
| Jan 2026 | 71.5% | 21.8% | 5.4% | 0.79% | 0.58% |
| Feb 2026 | 74.9% | 19.3% | 4.7% | 0.62% | 0.51% |
| Mar 2026 | 74.9% | 19.3% | 4.7% | 0.62% | 0.42% |
| Apr 2026 | 75.6% | 19.5% | 3.9% | 0.57% | 0.43% |
| May 2026 | 75.7% | 19.5% | 3.9% | 0.51% | 0.34% |
| Jun 2026 | 75.7% | 19.5% | 3.9% | 0.51% | 0.34% |
| Jul 2026 | 79.2% | 16.7% | 3.3% | 0.49% | 0.3% |
| Aug 2026 | 79.1% | 16.7% | 3.3% | 0.53% | 0.36% |
| Sep 2026 | 79.2% | 16.7% | 3.3% | 0.49% | 0.3% |
How has the JamDoughnut and Quidco comparison changed over the last 12 months?
3 findings
- Quidco was ahead of JamDoughnut in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, JamDoughnut’s share of searches among cashback sites in the United Kingdom moved from 0.41% to 0.49%, and its estimated monthly branded searches held steady at 4K.
- Across the 12 months ending September 2026, Quidco’s share of searches among cashback sites in the United Kingdom held steady at 16.7%, and its estimated monthly branded searches moved from 165K to 135K.
How did search popularity change for United Kingdom cashback sites in September 2026?
1 change
Estimated monthly branded searches for Quidco in the United Kingdom fell 18.2% over 12 measured months, from 165K to 135K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using JamDoughnut’s and Quidco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
JamDoughnut
2 branded search terms
- jam doughnut app
- jamdoughnut
Quidco
1 branded search term
- quidco
Other head-to-heads among cashback sites
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