Brandwave

IVC Evidensia vs White Cross Vets:Which is more popular?

In September 2026, White Cross Vets had more branded searches than IVC Evidensia among vet practices in the United Kingdom. White Cross Vets had about 18,100 branded searches, while IVC Evidensia had 5,400. White Cross Vets made up 15.8% of all vet practice searches we track, and IVC Evidensia accounted for 4.7%. When we asked ChatGPT and Google AI Overviews about vet practices, IVC Evidensia appeared in one of the four answers and White Cross Vets in none.

Among vet practices in the United Kingdom in September 2026

Who do people search for more?

White Cross Vets, about 3 searches for every 1 for IVC Evidensia

White Cross Vets 18.1K searchesIVC Evidensia 5.4K searches

Who does AI mention more?

IVC Evidensia, mentioned in 1 of 4 answers, White Cross Vets in 0

IVC Evidensia in 1 of 4White Cross Vets in 0 of 4

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Top vet practices in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, IVC Evidensia was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. White Cross Vets did not appear in any of the four answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Medivet2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Vets4Pets1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Vets Now1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • IVC Evidensia1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • White Cross Vets0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about vet practices

4 answers

  • Asked ChatGPT

    “What's the best vet practice chain in the UK?”

    1. 1Vets4Pets
    2. 2IVC Evidensia
    3. 3Medivet

  • Asked ChatGPT

    “Which vets offer the best value pet health plan?”

    1. Asked ChatGPT

      “How do I find a good vet near me?”

      1. Searched Google, AI Overview

        “vets near me”

        Google showed no AI Overview for this search.

      2. Searched Google, AI Overview

        “emergency vet near me”

        1. 1Medivet
        2. 2Vets Now

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

      Is IVC Evidensia or White Cross Vets more popular in search?

      This chart shows how often people search Google for IVC Evidensia and White Cross Vets by name. Each line represents a brand's share of searches for all five vet practice brands we track, month by month, from searches in United Kingdom.

      IVC Evidensia and White Cross Vets among vet practices in the United Kingdom, by month

      Share of searches by month for White Cross Vets, IVC Evidensia. The figures are in the table below the chart.

      View monthly share of searches table
      MonthMedivetVets4PetsWhite Cross VetsVets NowIVC Evidensia
      Oct 202533.9%41.4%12.4%6.8%5.5%
      Nov 202533%40.3%14.7%6.6%5.4%
      Dec 202533.3%40.7%14.9%6.6%4.4%
      Jan 202632.4%39.6%11.8%6.5%9.7%
      Feb 202633%40.3%14.7%5.4%6.6%
      Mar 202632.1%39.3%14.4%6.4%7.9%
      Apr 202633%40.3%14.7%6.6%5.4%
      May 202632.5%39.7%14.5%7.9%5.3%
      Jun 202633%40.3%14.7%6.6%5.4%
      Jul 202636.3%36.3%16.2%7.3%3.9%
      Aug 202635.7%35.7%16%8.7%3.9%
      Sep 202635.4%35.4%15.8%8.7%4.7%

      How has the IVC Evidensia and White Cross Vets comparison changed over the last 12 months?

      3 findings

      How did search popularity change for United Kingdom vet practices in September 2026?

      2 changes

      1. In September 2026, IVC Evidensia gained share of searches among vet practices in the United Kingdom, from 3.9% to 4.7%.

      2. Estimated monthly branded searches for White Cross Vets in the United Kingdom rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026.

      How are branded searches counted?

      2 search terms

      Brandwave collects information about searches that people make online using IVC Evidensia’s and White Cross Vets’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      IVC Evidensia

      1 branded search term

      • ivc evidensia

      White Cross Vets

      1 branded search term

      • white cross vets

      How the Brand Demand Index is measured

      Other head-to-heads among vet practices

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