Hyundai vs Skoda:Which is more popular?
In September 2026, Hyundai had more branded searches than Skoda among car brands in the United Kingdom. Hyundai had about 476,000 branded searches, while Skoda had 427,000. Hyundai made up 3.5% of all car brand searches we track, and Skoda accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about car brands, Hyundai and Skoda each appeared in one of the five answers. Hyundai and Skoda were each mentioned first in one of the two answers that named either.
Who do people search for more?
Hyundai, about 12% more searches than Skoda
Who does AI mention more?
Both were mentioned in 1 of 5 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top car brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hyundai was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Skoda was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hyundai and Skoda were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Toyota3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Volkswagen2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Tesla2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ford1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
BYD1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Porsche1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
BMW1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Peugeot1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Skoda1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about car brands
5 answers
Asked ChatGPT
“Which car should I buy in the UK?”
Asked ChatGPT
“What are the most reliable car brands?”
Asked ChatGPT
“What is the best family car to buy in the UK?”
Searched Google, AI Overview
“car brands”
Searched Google, AI Overview
“new cars”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.
Is Hyundai or Skoda more popular in search?
This chart shows how often people search Google for Hyundai and Skoda by name. Each line represents a brand's share of searches for all 55 car brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Hyundai, Skoda. The figures are in the table below the chart.
View monthly share of searches table
| Month | Toyota | Volkswagen | Ford | BYD | Porsche | Tesla | Kia | BMW | Peugeot | Hyundai | Mercedes-Benz | Land Rover | Nissan | Skoda | Cupra |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 5.7% | 4.7% | 5.3% | 3% | 3.7% | 3.5% | 3.7% | 3.5% | 3.6% | 3.4% | 3.4% | 3.1% | 3.2% | 2.8% | 2.4% |
| Nov 2025 | 5.9% | 4.7% | 5.3% | 2.8% | 3.9% | 3.3% | 3.5% | 3.9% | 3.3% | 3.1% | 3.7% | 3.1% | 3.4% | 2.9% | 2.3% |
| Dec 2025 | 6.1% | 4.7% | 4.7% | 2.5% | 4.4% | 3.4% | 3.5% | 3.5% | 3.2% | 3.4% | 3.7% | 3.3% | 3.3% | 2.8% | 2% |
| Jan 2026 | 5.8% | 4.8% | 5% | 3.3% | 3.4% | 3.2% | 3.8% | 3.8% | 3.4% | 3.8% | 3.4% | 3.1% | 3.2% | 3.5% | 2.2% |
| Feb 2026 | 5.8% | 5% | 5.1% | 2.7% | 3.6% | 3% | 4% | 3.5% | 3.8% | 3.6% | 3.2% | 2.8% | 3.3% | 3.3% | 2.3% |
| Mar 2026 | 5.8% | 4.9% | 4.9% | 3% | 3.9% | 3.3% | 3.9% | 3.9% | 3.6% | 3.4% | 3.5% | 2.8% | 3.1% | 3.1% | 2.3% |
| Apr 2026 | 5.4% | 4.7% | 4.6% | 3.7% | 4.1% | 4.5% | 4% | 3.4% | 3.6% | 3.3% | 3.1% | 3% | 3.2% | 2.8% | 2.4% |
| May 2026 | 5.6% | 4.8% | 4.7% | 3.7% | 4% | 3.5% | 3.7% | 3.4% | 3.5% | 3.4% | 3.3% | 2.7% | 3.1% | 3% | 2.4% |
| Jun 2026 | 5.6% | 4.4% | 4.8% | 3.4% | 4.1% | 3.6% | 3.8% | 3.5% | 3.6% | 3.7% | 3.4% | 2.9% | 3.2% | 2.8% | 2.3% |
| Jul 2026 | 5.9% | 5% | 4.7% | 3.3% | 3.9% | 3.4% | 3.9% | 3.6% | 3.8% | 3.8% | 3.1% | 3.1% | 3.4% | 2.9% | 2.4% |
| Aug 2026 | 5.9% | 4.7% | 4.6% | 3.7% | 4% | 3.6% | 3.9% | 3.4% | 3.5% | 3.5% | 3.3% | 3% | 3% | 3% | 2.3% |
| Sep 2026 | 5.8% | 4.8% | 4.6% | 4% | 3.8% | 3.7% | 3.6% | 3.5% | 3.5% | 3.5% | 3.4% | 3.2% | 3.2% | 3.1% | 2.4% |
How has the Hyundai and Skoda comparison changed over the last 12 months?
3 findings
- Hyundai was ahead of Skoda in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hyundai’s share of searches among car brands in the United Kingdom moved from 3.4% to 3.5%, and its estimated monthly branded searches moved from 475K to 476K.
- Across the 12 months ending September 2026, Skoda’s share of searches among car brands in the United Kingdom moved from 2.8% to 3.1%, and its estimated monthly branded searches moved from 396K to 427K.
How did search popularity change for United Kingdom car brands in September 2026?
2 changes
In September 2026, Hyundai fell from 8th to 10th among car brands in the United Kingdom.
In September 2026, Skoda fell from 12th to 14th among car brands in the United Kingdom.
How are branded searches counted?
15 search terms
Brandwave collects information about searches that people make online using Hyundai’s and Skoda’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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