Brandwave

GSF Car Parts vs PartsinMotion:Which is more popular?

In September 2026, GSF Car Parts had more branded searches than PartsinMotion among auto parts retailers in the United Kingdom. GSF Car Parts had about 368,000 branded searches, while PartsinMotion had 22,200. GSF Car Parts made up 10.5% of all auto parts retailer searches we track, and PartsinMotion accounted for 0.63%. When we asked ChatGPT and Google AI Overviews about auto parts retailers, GSF Car Parts appeared in all five answers and PartsinMotion in two. GSF Car Parts was mentioned before PartsinMotion in four out of five answers.

Among auto parts retailers in the United Kingdom in September 2026

Who do people search for more?

GSF Car Parts, about 17 searches for every 1 for PartsinMotion

GSF Car Parts 368K searchesPartsinMotion 22.2K searches

Who does AI mention more?

GSF Car Parts, mentioned in every answer we collected

GSF Car Parts in 5 of 5PartsinMotion in 2 of 5

Who does AI recommend more?

GSF Car Parts, named ahead of PartsinMotion in 4 of 5 answers

GSF Car Parts first in 4PartsinMotion first in 1

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Top auto parts retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, GSF Car Parts appeared in all five answers. PartsinMotion was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. GSF Car Parts was listed before PartsinMotion in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Euro Car Parts1st
  2. GSF Car Parts2nd
  3. Autodoc3rd
  4. Car Parts 4 Less4th
  5. Halfords5th
  6. PartsinMotion5th
  7. NAPA Auto Parts7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Euro Car Parts5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GSF Car Parts5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Halfords3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Autodoc3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NAPA Auto Parts2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PartsinMotion2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Car Parts 4 Less2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about auto parts retailers

5 answers

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 19, 2026.

Is GSF Car Parts or PartsinMotion more popular in search?

This chart shows how often people search Google for GSF Car Parts and PartsinMotion by name. Each line represents a brand's share of searches for all seven auto parts retailers we track, month by month, from searches in United Kingdom.

GSF Car Parts and PartsinMotion among auto parts retailers in the United Kingdom, by month

Share of searches by month for GSF Car Parts, PartsinMotion. The figures are in the table below the chart.

View monthly share of searches table
MonthEuro Car PartsHalfordsGSF Car PartsAutodocNAPA Auto PartsPartsinMotionCar Parts 4 Less
Oct 202539.9%48.7%8%1.6%0.72%0.59%0.48%
Nov 202539.9%48.7%8%1.6%0.72%0.48%0.48%
Dec 202540%48.8%8%1.3%0.88%0.48%0.4%
Jan 202643.9%43.9%8.8%1.5%0.97%0.53%0.43%
Feb 202642.9%42.9%10.5%1.7%0.95%0.63%0.42%
Mar 202642.9%42.9%10.5%1.7%0.95%0.63%0.42%
Apr 202638.1%46.5%11.4%1.9%1%0.69%0.38%
May 202639.1%47.7%9.6%1.6%1.1%0.58%0.39%
Jun 202639.2%47.8%9.6%1.6%0.86%0.58%0.39%
Jul 202639%47.6%9.6%1.9%1.1%0.58%0.31%
Aug 202639.1%47.7%9.6%1.6%1.1%0.58%0.32%
Sep 202642.8%42.8%10.5%1.7%1.2%0.63%0.35%

How has the GSF Car Parts and PartsinMotion comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom auto parts retailers in September 2026?

1 change
  1. In September 2026, GSF Car Parts gained share of searches among auto parts retailers in the United Kingdom, from 9.6% to 10.5%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using GSF Car Parts’ and PartsinMotion’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

GSF Car Parts

1 branded search term

  • gsf car parts

PartsinMotion

1 branded search term

  • partsinmotion

How the Brand Demand Index is measured

Other head-to-heads among auto parts retailers

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