Goldsmiths vs Pandora:Which is more popular in the United Kingdom?
In September 2026, Pandora had more branded searches than Goldsmiths among jewellers in the United Kingdom. Pandora had about 180,000 branded searches, while Goldsmiths had 14,300. Pandora made up 20.3% of all jeweller searches we track, and Goldsmiths accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about jewellers, neither Goldsmiths nor Pandora appeared in any of the five answers.
Who do people search for more?
Pandora, about 13 searches for every 1 for Goldsmiths
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top jewellers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Goldsmiths nor Pandora showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
H.Samuel3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ernest Jones3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Warren James2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Beaverbrooks2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Pandora0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Goldsmiths0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about jewellers
5 answers
Asked ChatGPT
“Where should I buy an engagement ring in the UK?”
Asked ChatGPT
“What are the best jewellers in the UK?”
Asked ChatGPT
“Which high street jeweller in the UK has the best value?”
Searched Google, AI Overview
“jewellers”
Searched Google, AI Overview
“engagement rings”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Is Goldsmiths or Pandora more popular in search?
This chart shows how often people search Google for Goldsmiths and Pandora by name. Each line represents a brand's share of searches for all six jeweller brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Pandora, Goldsmiths. The figures are in the table below the chart.
View monthly share of searches table
| Month | H.Samuel | Warren James | Pandora | Beaverbrooks | Ernest Jones | Goldsmiths |
|---|---|---|---|---|---|---|
| Oct 2025 | 28.6% | 23.4% | 20.8% | 15.7% | 10.4% | 1.1% |
| Nov 2025 | 22.4% | 27.4% | 29% | 12.2% | 8.2% | 0.76% |
| Dec 2025 | 23.9% | 29.3% | 21% | 16% | 8.8% | 0.93% |
| Jan 2026 | 26.7% | 21.8% | 23.4% | 14.6% | 12% | 1.5% |
| Feb 2026 | 28.4% | 23.2% | 20.8% | 15.6% | 10.5% | 1.6% |
| Mar 2026 | 27.3% | 22.3% | 23.9% | 15% | 10% | 1.5% |
| Apr 2026 | 30.9% | 20.7% | 18.5% | 16.9% | 11.4% | 1.7% |
| May 2026 | 28.9% | 23.6% | 17.3% | 15.8% | 12.9% | 1.6% |
| Jun 2026 | 27.8% | 22.7% | 20.3% | 15.2% | 12.4% | 1.5% |
| Jul 2026 | 26.9% | 22% | 19.6% | 18% | 12% | 1.5% |
| Aug 2026 | 31.1% | 20.8% | 18.3% | 17% | 11.4% | 1.5% |
| Sep 2026 | 27.8% | 22.7% | 20.3% | 15.2% | 12.4% | 1.6% |
How has branded search for Goldsmiths and Pandora changed in the United Kingdom over the last 12 months?
3 findings
- Pandora was ahead of Goldsmiths in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Goldsmiths’ share of searches among jewellers in the United Kingdom moved from 1.1% to 1.6%, and its estimated monthly branded searches moved from 12K to 14.3K.
- Across the 12 months ending September 2026, Pandora’s share of searches among jewellers in the United Kingdom moved from 20.8% to 20.3%, and its estimated monthly branded searches moved from 219K to 180K.
How did search popularity change for United Kingdom jewellers in September 2026?
2 changes
In September 2026, Pandora gained share of searches among jewellers in the United Kingdom, from 18.3% to 20.3%.
Estimated monthly branded searches for Goldsmiths in the United Kingdom rose 19.2% over 12 measured months, from 12K to 14.3K in September 2026.
How are Goldsmiths’ and Pandora’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Goldsmiths’ and Pandora’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Goldsmiths
2 branded search terms
- goldsmiths jewellers
- goldsmiths watches
Pandora
2 branded search terms
- pandora jewellery
- pandora uk
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