George vs Uniqlo:Which is more popular?
In September 2026, Uniqlo had more branded searches than George among clothing shops in the United Kingdom. Uniqlo had about 1 million branded searches, while George had 160,000. Uniqlo made up 4.4% of all clothing shop searches we track, and George accounted for 0.7%. When we asked ChatGPT and Google AI Overviews about clothing shops, George and Uniqlo each appeared in two of the three answers. George was mentioned before Uniqlo in two out of three answers.
Who do people search for more?
Uniqlo, about 6 searches for every 1 for George
Who does AI mention more?
Both were mentioned in 2 of 3 answers.
Who does AI recommend more?
George, named ahead of Uniqlo in 2 of 3 answers
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Top clothing shops in ChatGPT and Google AI Overviews
In three ChatGPT questions, George and Uniqlo were each mentioned in two out of three: in two of the three ChatGPT answers. George was listed before Uniqlo in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Primark2 of 3Named in 2 of 3 ChatGPT answers- Uniqlo2 of 3Named in 2 of 3 ChatGPT answers
M&S2 of 3Named in 2 of 3 ChatGPT answers- George2 of 3Named in 2 of 3 ChatGPT answers
TK Maxx1 of 3Named in 1 of 3 ChatGPT answers
Next1 of 3Named in 1 of 3 ChatGPT answers
H&M1 of 3Named in 1 of 3 ChatGPT answers
Zara1 of 3Named in 1 of 3 ChatGPT answers
Matalan0 of 3Named in 0 of 3 ChatGPT answers
New Look0 of 3Named in 0 of 3 ChatGPT answers
See every answer about clothing shops
3 answers
Asked ChatGPT
“Where's the best place to buy cheap clothes in the UK?”
Asked ChatGPT
“Which high street shop has the best quality basics?”
Asked ChatGPT
“Where should I buy kids' clothes in the UK?”
Searched Google, AI Overview
“clothes shops”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is George or Uniqlo more popular in search?
This chart shows how often people search Google for George and Uniqlo by name. Each line represents a brand's share of searches for all 15 clothing shops we track, month by month, from searches in United Kingdom.
Share of searches by month for Uniqlo, George. The figures are in the table below the chart.
View monthly share of searches table
| Month | Primark | TK Maxx | Next | H&M | Matalan | Zara | New Look | River Island | Uniqlo | Tu | Peacocks | F&F | M&S | George | Mango |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.9% | 16.6% | 6.5% | 7.4% | 9.1% | 9.1% | 6.1% | 6.1% | 6.1% | 3.3% | 2.7% | 0.82% | 0.55% | 0.65% | 0.06% |
| Nov 2025 | 22% | 17.9% | 7% | 8% | 9.8% | 9.8% | 6.6% | 5.4% | 5.4% | 3% | 3% | 0.88% | 0.59% | 0.66% | 0.05% |
| Dec 2025 | 22.6% | 18.5% | 7.2% | 6.8% | 10.1% | 10.1% | 6.8% | 6.8% | 4.5% | 2.5% | 2.5% | 0.61% | 0.5% | 0.59% | 0.05% |
| Jan 2026 | 21.3% | 17.4% | 8.3% | 7.8% | 9.5% | 9.5% | 6.3% | 6.3% | 6.3% | 2.9% | 2.3% | 0.7% | 0.57% | 0.64% | 0.08% |
| Feb 2026 | 23.6% | 19.3% | 7.5% | 7% | 8.6% | 8.6% | 7% | 5.8% | 4.7% | 3.2% | 2.6% | 0.63% | 0.52% | 0.76% | 0.07% |
| Mar 2026 | 24.4% | 16.3% | 7.8% | 7.3% | 8.9% | 8.9% | 7.3% | 5.9% | 4.9% | 3.3% | 2.7% | 0.8% | 0.66% | 0.68% | 0.07% |
| Apr 2026 | 23.9% | 16% | 7.6% | 7.2% | 10.7% | 8.8% | 7.2% | 5.8% | 4.8% | 3.2% | 2.6% | 0.79% | 0.53% | 0.67% | 0.09% |
| May 2026 | 21.8% | 17.9% | 6.9% | 8% | 9.8% | 9.8% | 8% | 5.3% | 4.4% | 2.9% | 2.9% | 0.88% | 0.59% | 0.74% | 0.08% |
| Jun 2026 | 23.2% | 15.5% | 8.9% | 8.5% | 8.5% | 10.4% | 7% | 5.7% | 4.6% | 3.1% | 2.5% | 0.76% | 0.63% | 0.65% | 0.08% |
| Jul 2026 | 23.5% | 15.7% | 9% | 8.6% | 10.5% | 8.6% | 7% | 5.7% | 3.9% | 2.6% | 2.6% | 0.77% | 0.77% | 0.66% | 0.07% |
| Aug 2026 | 26.1% | 17.5% | 8.2% | 7.8% | 9.6% | 7.8% | 6.4% | 5.2% | 4.3% | 2.9% | 1.9% | 0.86% | 0.7% | 0.68% | 0.05% |
| Sep 2026 | 26.7% | 17.8% | 10.2% | 8% | 8% | 8% | 5.3% | 4.4% | 4.4% | 2.9% | 2% | 0.88% | 0.72% | 0.7% | 0.06% |
How has the George and Uniqlo comparison changed over the last 12 months?
3 findings
- Uniqlo was ahead of George in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, George’s share of searches among clothing shops in the United Kingdom moved from 0.65% to 0.7%, and its estimated monthly branded searches held steady at 160K.
- Across the 12 months ending September 2026, Uniqlo’s share of searches among clothing shops in the United Kingdom moved from 6.1% to 4.4%, and its estimated monthly branded searches moved from 1.5M to 1M.
How did search popularity change for United Kingdom clothing shops in September 2026?
1 change
Estimated monthly branded searches for Uniqlo in the United Kingdom fell 33.3% over 12 measured months, from 1.5M to 1M in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using George’s and Uniqlo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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