Brandwave

Genesis vs Ineos:Which is more popular?

In September 2026, Ineos had more branded searches than Genesis among car brands in the United Kingdom. Ineos had about 43,400 branded searches, while Genesis had 31,500. Ineos made up 0.31% of all car brand searches we track, and Genesis accounted for 0.23%. When we asked ChatGPT and Google AI Overviews about car brands, Genesis appeared in one of the five answers and Ineos in none.

Among car brands in the United Kingdom in September 2026

Who do people search for more?

Ineos, about 38% more searches than Genesis

Ineos 43.4K searchesGenesis 31.5K searches

Who does AI mention more?

Genesis, mentioned in 1 of 5 answers, Ineos in 0

Genesis in 1 of 5Ineos in 0 of 5

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Top car brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Genesis was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Ineos did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Toyota1st
  2. Volkswagen2nd
  3. BMW3rd
  4. Skoda3rd
  5. Mercedes-Benz5th
  6. Tesla6th
  7. Porsche7th
  8. Kia8th
  9. +5 more
  10. Genesis14th
  11. +2 more
  12. Ineos–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Toyota3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Volkswagen2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tesla2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ford1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BYD1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Porsche1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BMW1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Genesis1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ineos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+7 more

See every answer about car brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.

Is Genesis or Ineos more popular in search?

This chart shows how often people search Google for Genesis and Ineos by name. Each line represents a brand's share of searches for all 55 car brands we track, month by month, from searches in United Kingdom.

Genesis and Ineos among car brands in the United Kingdom, by month

Share of searches by month for Ineos, Genesis. The figures are in the table below the chart.

View monthly share of searches table
MonthToyotaVolkswagenFordBYDPorscheTeslaKiaBMWPeugeotHyundaiMercedes-BenzLand RoverNissanSkodaCupraIneosGenesis
Oct 20255.7%4.7%5.3%3%3.7%3.5%3.7%3.5%3.6%3.4%3.4%3.1%3.2%2.8%2.4%0.31%0.27%
Nov 20255.9%4.7%5.3%2.8%3.9%3.3%3.5%3.9%3.3%3.1%3.7%3.1%3.4%2.9%2.3%0.28%0.26%
Dec 20256.1%4.7%4.7%2.5%4.4%3.4%3.5%3.5%3.2%3.4%3.7%3.3%3.3%2.8%2%0.37%0.39%
Jan 20265.8%4.8%5%3.3%3.4%3.2%3.8%3.8%3.4%3.8%3.4%3.1%3.2%3.5%2.2%0.28%0.21%
Feb 20265.8%5%5.1%2.7%3.6%3%4%3.5%3.8%3.6%3.2%2.8%3.3%3.3%2.3%0.32%0.19%
Mar 20265.8%4.9%4.9%3%3.9%3.3%3.9%3.9%3.6%3.4%3.5%2.8%3.1%3.1%2.3%0.28%0.21%
Apr 20265.4%4.7%4.6%3.7%4.1%4.5%4%3.4%3.6%3.3%3.1%3%3.2%2.8%2.4%0.36%0.22%
May 20265.6%4.8%4.7%3.7%4%3.5%3.7%3.4%3.5%3.4%3.3%2.7%3.1%3%2.4%0.36%0.22%
Jun 20265.6%4.4%4.8%3.4%4.1%3.6%3.8%3.5%3.6%3.7%3.4%2.9%3.2%2.8%2.3%0.31%0.23%
Jul 20265.9%5%4.7%3.3%3.9%3.4%3.9%3.6%3.8%3.8%3.1%3.1%3.4%2.9%2.4%0.26%0.29%
Aug 20265.9%4.7%4.6%3.7%4%3.6%3.9%3.4%3.5%3.5%3.3%3%3%3%2.3%0.25%0.24%
Sep 20265.8%4.8%4.6%4%3.8%3.7%3.6%3.5%3.5%3.5%3.4%3.2%3.2%3.1%2.4%0.31%0.23%

How has the Genesis and Ineos comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: Genesis took it in December 2025, Ineos took it in January 2026, Genesis took it in July 2026, Ineos took it in August 2026.
  • Across the 12 months ending September 2026, Genesis’ share of searches among car brands in the United Kingdom moved from 0.27% to 0.23%, and its estimated monthly branded searches moved from 37.5K to 31.5K.
  • Across the 12 months ending September 2026, Ineos’ share of searches among car brands in the United Kingdom held steady at 0.31%, and its estimated monthly branded searches held steady at 43.4K.

How did search popularity change for United Kingdom car brands in September 2026?

2 changes
  1. In September 2026, Ineos rose from 52nd to 50th among car brands in the United Kingdom.

  2. Estimated monthly branded searches for Genesis in the United Kingdom fell 16% over 12 measured months, from 37.5K to 31.5K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Genesis’ and Ineos’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Genesis

2 branded search terms

  • genesis cars
  • genesis gv80

Ineos

2 branded search terms

  • ineos cars
  • ineos grenadier

How the Brand Demand Index is measured

Other head-to-heads among car brands

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