Furniture Village vs Swoon:Which is searched more in the United Kingdom?
In September 2026, Furniture Village had more branded searches than Swoon among furniture retailers in the United Kingdom. Furniture Village had about 201,000 branded searches, while Swoon had 5,300. Furniture Village made up 2.5% of all furniture retailer searches we track, and Swoon accounted for 0.07%.
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Is Furniture Village or Swoon more popular in search?
Compare the stores people in the UK buy sofas and furniture from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Furniture Village, Swoon. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dunelm | IKEA | DFS | Oak Furnitureland | Furniture Village | Sofology | Heal's | Loaf | Habitat | John Lewis | Swoon |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.7% | 37.4% | 7.3% | 3.4% | 3.4% | 1.8% | 0.49% | 0.33% | 0.13% | 0.11% | 0.06% |
| Nov 2025 | 45.3% | 37.1% | 7.2% | 4.1% | 3.3% | 1.8% | 0.59% | 0.32% | 0.13% | 0.09% | 0.07% |
| Dec 2025 | 45.7% | 37.4% | 7.3% | 3.4% | 3.4% | 1.8% | 0.48% | 0.27% | 0.11% | 0.07% | 0.05% |
| Jan 2026 | 41.3% | 41.3% | 6.6% | 4.5% | 3% | 2% | 0.54% | 0.36% | 0.12% | 0.1% | 0.07% |
| Feb 2026 | 42% | 42% | 6.3% | 3.8% | 3.1% | 1.7% | 0.45% | 0.3% | 0.1% | 0.1% | 0.07% |
| Mar 2026 | 46% | 37.6% | 6.6% | 4.1% | 2.8% | 1.9% | 0.5% | 0.33% | 0.13% | 0.09% | 0.08% |
| Apr 2026 | 45.9% | 37.5% | 6.9% | 3.4% | 3.4% | 1.8% | 0.5% | 0.33% | 0.13% | 0.07% | 0.07% |
| May 2026 | 46.8% | 38.3% | 6.1% | 3.4% | 2.8% | 1.5% | 0.5% | 0.28% | 0.12% | 0.08% | 0.06% |
| Jun 2026 | 51.6% | 34.5% | 5.9% | 3.1% | 2.1% | 1.7% | 0.57% | 0.3% | 0.1% | 0.08% | 0.07% |
| Jul 2026 | 42.7% | 42.7% | 5.9% | 3.1% | 2.6% | 1.7% | 0.57% | 0.38% | 0.13% | 0.1% | 0.07% |
| Aug 2026 | 41.8% | 41.8% | 6.7% | 3.8% | 3.1% | 1.7% | 0.46% | 0.36% | 0.15% | 0.1% | 0.07% |
| Sep 2026 | 42.3% | 42.3% | 6.7% | 3.1% | 2.5% | 1.7% | 0.55% | 0.37% | 0.15% | 0.1% | 0.07% |
How has the Furniture Village and Swoon comparison changed over the last 12 months?
3 findings
- Furniture Village was ahead of Swoon in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Furniture Village’s share of searches among furniture retailers in the United Kingdom moved from 3.4% to 2.5%, and its estimated monthly branded searches moved from 301K to 201K.
- Across the 12 months ending September 2026, Swoon’s share of searches among furniture retailers in the United Kingdom moved from 0.06% to 0.07%, and its estimated monthly branded searches held steady at 5.3K.
How did search popularity change for United Kingdom furniture retailers in September 2026?
1 change
In September 2026, Furniture Village lost share of searches among furniture retailers in the United Kingdom, from 3.1% to 2.5%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Furniture Village’s and Swoon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Furniture Village
1 branded search term
- furniture village
Swoon
2 branded search terms
- swoon editions
- swoon furniture
Other head-to-heads among furniture retailers
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