Dunelm vs Furniture Village:Which is more popular?
In September 2026, Dunelm had more branded searches than Furniture Village among furniture retailers in the United Kingdom. Dunelm had about 3.4 million branded searches, while Furniture Village had 201,000. Dunelm made up 42.3% of all furniture retailer searches we track, and Furniture Village accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about furniture retailers, neither Dunelm nor Furniture Village appeared in any of the four answers.
Who do people search for more?
Dunelm, about 17 searches for every 1 for Furniture Village
Who does AI mention more?
Both were mentioned in 0 of 4 answers.
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Top furniture retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, neither Dunelm nor Furniture Village showed up in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
John Lewis1st
IKEA2nd
Heal's3rd
DFS4th
Oak Furnitureland5th
Loaf6th
Sofology7th
Habitat8th- Dunelm–
Furniture Village–- +1 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- IKEA3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Loaf3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- John Lewis3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- DFS2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Oak Furnitureland2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Heal's2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Habitat2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Sofology1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Dunelm0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Furniture Village0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about furniture retailers
4 answers
Asked ChatGPT
“Where should I buy a sofa in the UK?”
Asked ChatGPT
“What are the best furniture stores in the UK?”
Asked ChatGPT
“What's the best place in the UK to buy good quality furniture?”
Searched Google, AI Overview
“sofa”
Searched Google, AI Overview
“furniture stores”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Is Dunelm or Furniture Village more popular in search?
This chart shows how often people search Google for Dunelm and Furniture Village by name. Each line represents a brand's share of searches for all 11 furniture retailers we track, month by month, from searches in United Kingdom.
Share of searches by month for Dunelm, Furniture Village. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dunelm | IKEA | DFS | Oak Furnitureland | Furniture Village | Sofology | Heal's | Loaf | Habitat | John Lewis | Swoon |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.7% | 37.4% | 7.3% | 3.4% | 3.4% | 1.8% | 0.49% | 0.33% | 0.13% | 0.11% | 0.06% |
| Nov 2025 | 45.3% | 37.1% | 7.2% | 4.1% | 3.3% | 1.8% | 0.59% | 0.32% | 0.13% | 0.09% | 0.07% |
| Dec 2025 | 45.7% | 37.4% | 7.3% | 3.4% | 3.4% | 1.8% | 0.48% | 0.27% | 0.11% | 0.07% | 0.05% |
| Jan 2026 | 41.3% | 41.3% | 6.6% | 4.5% | 3% | 2% | 0.54% | 0.36% | 0.12% | 0.1% | 0.07% |
| Feb 2026 | 42% | 42% | 6.3% | 3.8% | 3.1% | 1.7% | 0.45% | 0.3% | 0.1% | 0.1% | 0.07% |
| Mar 2026 | 46% | 37.6% | 6.6% | 4.1% | 2.8% | 1.9% | 0.5% | 0.33% | 0.13% | 0.09% | 0.08% |
| Apr 2026 | 45.9% | 37.5% | 6.9% | 3.4% | 3.4% | 1.8% | 0.5% | 0.33% | 0.13% | 0.07% | 0.07% |
| May 2026 | 46.8% | 38.3% | 6.1% | 3.4% | 2.8% | 1.5% | 0.5% | 0.28% | 0.12% | 0.08% | 0.06% |
| Jun 2026 | 51.6% | 34.5% | 5.9% | 3.1% | 2.1% | 1.7% | 0.57% | 0.3% | 0.1% | 0.08% | 0.07% |
| Jul 2026 | 42.7% | 42.7% | 5.9% | 3.1% | 2.6% | 1.7% | 0.57% | 0.38% | 0.13% | 0.1% | 0.07% |
| Aug 2026 | 41.8% | 41.8% | 6.7% | 3.8% | 3.1% | 1.7% | 0.46% | 0.36% | 0.15% | 0.1% | 0.07% |
| Sep 2026 | 42.3% | 42.3% | 6.7% | 3.1% | 2.5% | 1.7% | 0.55% | 0.37% | 0.15% | 0.1% | 0.07% |
How has the Dunelm and Furniture Village comparison changed over the last 12 months?
3 findings
- Dunelm was ahead of Furniture Village in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dunelm’s share of searches among furniture retailers in the United Kingdom moved from 45.7% to 42.3%, and its estimated monthly branded searches moved from 4.1M to 3.4M.
- Across the 12 months ending September 2026, Furniture Village’s share of searches among furniture retailers in the United Kingdom moved from 3.4% to 2.5%, and its estimated monthly branded searches moved from 301K to 201K.
How did search popularity change for United Kingdom furniture retailers in September 2026?
2 changes
In September 2026, Furniture Village lost share of searches among furniture retailers in the United Kingdom, from 3.1% to 2.5%.
Estimated monthly branded searches for Dunelm in the United Kingdom fell 18.1% over 12 measured months, from 4.1M to 3.4M in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Dunelm’s and Furniture Village’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dunelm
1 branded search term
- dunelm
Furniture Village
1 branded search term
- furniture village
Other head-to-heads among furniture retailers
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