Furniture Village vs IKEA:Which is more popular?
In September 2026, IKEA had more branded searches than Furniture Village among furniture retailers in the United Kingdom. IKEA had about 3.4 million branded searches, while Furniture Village had 201,000. IKEA made up 42.3% of all furniture retailer searches we track, and Furniture Village accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about furniture retailers, IKEA appeared in three of the four answers and Furniture Village in none.
Who do people search for more?
IKEA, about 17 searches for every 1 for Furniture Village
Who does AI mention more?
IKEA, mentioned in 3 of 4 answers, Furniture Village in 0
Who does AI recommend more?
IKEA, the only one of the two named
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Top furniture retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, IKEA was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Furniture Village did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
John Lewis1st- IKEA2nd
Heal's3rd
DFS4th
Oak Furnitureland5th
Loaf6th
Sofology7th
Habitat8th
Dunelm–
Furniture Village–- +1 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- IKEA3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Loaf3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- John Lewis3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- DFS2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Oak Furnitureland2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Heal's2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Habitat2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Sofology1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Dunelm0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Furniture Village0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about furniture retailers
4 answers
Asked ChatGPT
“Where should I buy a sofa in the UK?”
Asked ChatGPT
“What are the best furniture stores in the UK?”
Asked ChatGPT
“What's the best place in the UK to buy good quality furniture?”
Searched Google, AI Overview
“sofa”
Searched Google, AI Overview
“furniture stores”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Is Furniture Village or IKEA more popular in search?
This chart shows how often people search Google for Furniture Village and IKEA by name. Each line represents a brand's share of searches for all 11 furniture retailers we track, month by month, from searches in United Kingdom.
Share of searches by month for IKEA, Furniture Village. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dunelm | IKEA | DFS | Oak Furnitureland | Furniture Village | Sofology | Heal's | Loaf | Habitat | John Lewis | Swoon |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.7% | 37.4% | 7.3% | 3.4% | 3.4% | 1.8% | 0.49% | 0.33% | 0.13% | 0.11% | 0.06% |
| Nov 2025 | 45.3% | 37.1% | 7.2% | 4.1% | 3.3% | 1.8% | 0.59% | 0.32% | 0.13% | 0.09% | 0.07% |
| Dec 2025 | 45.7% | 37.4% | 7.3% | 3.4% | 3.4% | 1.8% | 0.48% | 0.27% | 0.11% | 0.07% | 0.05% |
| Jan 2026 | 41.3% | 41.3% | 6.6% | 4.5% | 3% | 2% | 0.54% | 0.36% | 0.12% | 0.1% | 0.07% |
| Feb 2026 | 42% | 42% | 6.3% | 3.8% | 3.1% | 1.7% | 0.45% | 0.3% | 0.1% | 0.1% | 0.07% |
| Mar 2026 | 46% | 37.6% | 6.6% | 4.1% | 2.8% | 1.9% | 0.5% | 0.33% | 0.13% | 0.09% | 0.08% |
| Apr 2026 | 45.9% | 37.5% | 6.9% | 3.4% | 3.4% | 1.8% | 0.5% | 0.33% | 0.13% | 0.07% | 0.07% |
| May 2026 | 46.8% | 38.3% | 6.1% | 3.4% | 2.8% | 1.5% | 0.5% | 0.28% | 0.12% | 0.08% | 0.06% |
| Jun 2026 | 51.6% | 34.5% | 5.9% | 3.1% | 2.1% | 1.7% | 0.57% | 0.3% | 0.1% | 0.08% | 0.07% |
| Jul 2026 | 42.7% | 42.7% | 5.9% | 3.1% | 2.6% | 1.7% | 0.57% | 0.38% | 0.13% | 0.1% | 0.07% |
| Aug 2026 | 41.8% | 41.8% | 6.7% | 3.8% | 3.1% | 1.7% | 0.46% | 0.36% | 0.15% | 0.1% | 0.07% |
| Sep 2026 | 42.3% | 42.3% | 6.7% | 3.1% | 2.5% | 1.7% | 0.55% | 0.37% | 0.15% | 0.1% | 0.07% |
How has the Furniture Village and IKEA comparison changed over the last 12 months?
3 findings
- IKEA was ahead of Furniture Village in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Furniture Village’s share of searches among furniture retailers in the United Kingdom moved from 3.4% to 2.5%, and its estimated monthly branded searches moved from 301K to 201K.
- Across the 12 months ending September 2026, IKEA’s share of searches among furniture retailers in the United Kingdom moved from 37.4% to 42.3%, and its estimated monthly branded searches held steady at 3.4M.
How did search popularity change for United Kingdom furniture retailers in September 2026?
1 change
In September 2026, Furniture Village lost share of searches among furniture retailers in the United Kingdom, from 3.1% to 2.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Furniture Village’s and IKEA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Furniture Village
1 branded search term
- furniture village
IKEA
1 branded search term
- ikea
Other head-to-heads among furniture retailers
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