Furniture Village vs IKEA:Which is searched more in the United Kingdom?
In September 2026, IKEA had more branded searches than Furniture Village among furniture retailers in the United Kingdom. IKEA had about 3.4 million branded searches, while Furniture Village had 201,000. IKEA made up 42.3% of all furniture retailer searches we track, and Furniture Village accounted for 2.5%.
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Is Furniture Village or IKEA more popular in search?
Compare the stores people in the UK buy sofas and furniture from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for IKEA, Furniture Village. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dunelm | IKEA | DFS | Oak Furnitureland | Furniture Village | Sofology | Heal's | Loaf | Habitat | John Lewis | Swoon |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.7% | 37.4% | 7.3% | 3.4% | 3.4% | 1.8% | 0.49% | 0.33% | 0.13% | 0.11% | 0.06% |
| Nov 2025 | 45.3% | 37.1% | 7.2% | 4.1% | 3.3% | 1.8% | 0.59% | 0.32% | 0.13% | 0.09% | 0.07% |
| Dec 2025 | 45.7% | 37.4% | 7.3% | 3.4% | 3.4% | 1.8% | 0.48% | 0.27% | 0.11% | 0.07% | 0.05% |
| Jan 2026 | 41.3% | 41.3% | 6.6% | 4.5% | 3% | 2% | 0.54% | 0.36% | 0.12% | 0.1% | 0.07% |
| Feb 2026 | 42% | 42% | 6.3% | 3.8% | 3.1% | 1.7% | 0.45% | 0.3% | 0.1% | 0.1% | 0.07% |
| Mar 2026 | 46% | 37.6% | 6.6% | 4.1% | 2.8% | 1.9% | 0.5% | 0.33% | 0.13% | 0.09% | 0.08% |
| Apr 2026 | 45.9% | 37.5% | 6.9% | 3.4% | 3.4% | 1.8% | 0.5% | 0.33% | 0.13% | 0.07% | 0.07% |
| May 2026 | 46.8% | 38.3% | 6.1% | 3.4% | 2.8% | 1.5% | 0.5% | 0.28% | 0.12% | 0.08% | 0.06% |
| Jun 2026 | 51.6% | 34.5% | 5.9% | 3.1% | 2.1% | 1.7% | 0.57% | 0.3% | 0.1% | 0.08% | 0.07% |
| Jul 2026 | 42.7% | 42.7% | 5.9% | 3.1% | 2.6% | 1.7% | 0.57% | 0.38% | 0.13% | 0.1% | 0.07% |
| Aug 2026 | 41.8% | 41.8% | 6.7% | 3.8% | 3.1% | 1.7% | 0.46% | 0.36% | 0.15% | 0.1% | 0.07% |
| Sep 2026 | 42.3% | 42.3% | 6.7% | 3.1% | 2.5% | 1.7% | 0.55% | 0.37% | 0.15% | 0.1% | 0.07% |
How has the Furniture Village and IKEA comparison changed over the last 12 months?
3 findings
- IKEA was ahead of Furniture Village in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Furniture Village’s share of searches among furniture retailers in the United Kingdom moved from 3.4% to 2.5%, and its estimated monthly branded searches moved from 301K to 201K.
- Across the 12 months ending September 2026, IKEA’s share of searches among furniture retailers in the United Kingdom moved from 37.4% to 42.3%, and its estimated monthly branded searches held steady at 3.4M.
How did search popularity change for United Kingdom furniture retailers in September 2026?
1 change
In September 2026, Furniture Village lost share of searches among furniture retailers in the United Kingdom, from 3.1% to 2.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Furniture Village’s and IKEA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Furniture Village
1 branded search term
- furniture village
IKEA
1 branded search term
- ikea
Other head-to-heads among furniture retailers
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