Fuller's vs Young's:Which is more popular?
In September 2026, Fuller's and Young's were level in searches among pub chains in the United Kingdom, with an estimated 2.9K branded searches each, at 0.35% of the total each. When we asked ChatGPT and Google AI Overviews about pub chains, Fuller's and Young's each appeared in one of the four answers.
Who do people search for more?
Fuller's and Young's are searched for about as often as each other.
Who does AI mention more?
Both were mentioned in 1 of 4 answers.
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Top pub chains in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Fuller's and Young's were each mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Wetherspoons2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Greene King2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Hungry Horse1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Fuller's1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Young's1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Vintage Inns0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Marston's0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Sizzling Pubs0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Chef & Brewer0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Ember Inns0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about pub chains
4 answers
Asked ChatGPT
“What's the best pub chain in the UK?”
Asked ChatGPT
“Which pub chain is best for a cheap meal and a pint?”
Asked ChatGPT
“What's a good pub near me for Sunday lunch?”
Searched Google, AI Overview
“pubs near me”
Searched Google, AI Overview
“best pubs near me”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Is Fuller's or Young's more popular in search?
This chart shows how often people search Google for Fuller's and Young's by name. Each line represents a brand's share of searches for all 11 pub chains we track, month by month, from searches in United Kingdom.
Share of searches by month for Fuller's, Young's. The figures are in the table below the chart.
View monthly share of searches table
| Month | Wetherspoons | Greene King | Hungry Horse | Vintage Inns | Marston's | Sizzling Pubs | Chef & Brewer | Ember Inns | Fuller's | Young's | Nicholson’s |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 78.8% | 7.1% | 5.8% | 1.7% | 1.2% | 1.7% | 1.7% | 1.2% | 0.28% | 0.12% | 0.34% |
| Nov 2025 | 79.8% | 7.2% | 4.8% | 1.8% | 1.2% | 1.8% | 1.4% | 1.4% | 0.28% | 0.13% | 0.28% |
| Dec 2025 | 81.4% | 7.3% | 4% | 1.8% | 0.8% | 1.5% | 1.5% | 1.2% | 0.29% | 0.1% | 0.16% |
| Jan 2026 | 78.3% | 7% | 4.7% | 2.6% | 1.2% | 2.1% | 1.7% | 1.7% | 0.34% | 0.18% | 0.15% |
| Feb 2026 | 79.2% | 7.1% | 4.8% | 1.7% | 1.2% | 2.6% | 1.7% | 1.2% | 0.23% | 0.18% | 0.13% |
| Mar 2026 | 78.5% | 8.6% | 4.7% | 1.7% | 1.2% | 2.1% | 1.4% | 1.2% | 0.23% | 0.23% | 0.18% |
| Apr 2026 | 77.4% | 7% | 5.7% | 2.1% | 1.4% | 2.6% | 1.7% | 1.4% | 0.28% | 0.33% | 0.22% |
| May 2026 | 77.4% | 7% | 5.7% | 2.1% | 1.4% | 2.6% | 1.7% | 1.4% | 0.28% | 0.28% | 0.33% |
| Jun 2026 | 80.5% | 5.9% | 4.8% | 1.8% | 1.4% | 1.8% | 1.4% | 1.4% | 0.29% | 0.29% | 0.29% |
| Jul 2026 | 77.9% | 7% | 5.7% | 1.7% | 1.4% | 2.6% | 1.4% | 1.4% | 0.28% | 0.34% | 0.28% |
| Aug 2026 | 79.7% | 5.9% | 5.9% | 1.8% | 1.8% | 1.8% | 1.4% | 1.2% | 0.23% | 0.23% | 0.23% |
| Sep 2026 | 80.1% | 5.9% | 4.8% | 2.2% | 1.8% | 1.8% | 1.4% | 1.2% | 0.35% | 0.35% | 0.23% |
How has the Fuller's and Young's comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Young's took it in April 2026.
- Across the 12 months ending September 2026, Fuller's’ share of searches among pub chains in the United Kingdom moved from 0.28% to 0.35%, and its estimated monthly branded searches held steady at 2.9K.
- Across the 12 months ending September 2026, Young's’ share of searches among pub chains in the United Kingdom moved from 0.12% to 0.35%, and its estimated monthly branded searches moved from 1.3K to 2.9K.
How did search popularity change for United Kingdom pub chains in September 2026?
1 change
In September 2026, Young's rose from 11th to 10th among pub chains in the United Kingdom.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Fuller's’ and Young's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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