First Class Watches vs Goldsmiths:Which is more popular?
In September 2026, First Class Watches had more branded searches than Goldsmiths among watch retailers in the United Kingdom. First Class Watches had about 8,100 branded searches, while Goldsmiths had 4,400. First Class Watches made up 3.3% of all watch retailer searches we track, and Goldsmiths accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about watch retailers, Goldsmiths appeared in all five answers and First Class Watches in one. Goldsmiths was mentioned before First Class Watches in four out of five answers.
Who do people search for more?
First Class Watches, about 84% more searches than Goldsmiths
Who does AI mention more?
Goldsmiths, mentioned in every answer we collected
Who does AI recommend more?
Goldsmiths, named ahead of First Class Watches in 4 of 5 answers
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Top watch retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Goldsmiths appeared in all five answers. First Class Watches was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Goldsmiths was listed before First Class Watches in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Goldsmiths5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Watchfinder & Co.3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Watches of Switzerland3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Chrono241 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- First Class Watches1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Jura Watches0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about watch retailers
5 answers
Asked ChatGPT
“What's the best place to buy a luxury watch in the UK?”
Asked ChatGPT
“Where can I safely buy a pre-owned watch in the UK?”
Asked ChatGPT
“Which UK watch retailers have the best prices on Seiko and Tissot?”
Searched Google, AI Overview
“luxury watches”
Searched Google, AI Overview
“pre owned watches”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 28, 2026.
Is First Class Watches or Goldsmiths more popular in search?
This chart shows how often people search Google for First Class Watches and Goldsmiths by name. Each line represents a brand's share of searches for all six watch retailers we track, month by month, from searches in United Kingdom.
Share of searches by month for First Class Watches, Goldsmiths. The figures are in the table below the chart.
View monthly share of searches table
| Month | Watchfinder & Co. | Chrono24 | Watches of Switzerland | First Class Watches | Goldsmiths | Jura Watches |
|---|---|---|---|---|---|---|
| Oct 2025 | 46.7% | 25.7% | 21% | 2.8% | 2.3% | 1.5% |
| Nov 2025 | 45.9% | 25.2% | 20.7% | 4.1% | 2.3% | 1.8% |
| Dec 2025 | 48.9% | 21.9% | 21.9% | 3.6% | 2.4% | 1.3% |
| Jan 2026 | 46.2% | 25.4% | 20.8% | 3.4% | 2.8% | 1.5% |
| Feb 2026 | 47% | 25.9% | 21.2% | 2.8% | 2.3% | 0.81% |
| Mar 2026 | 46.7% | 25.7% | 21% | 3.4% | 2.3% | 0.81% |
| Apr 2026 | 46.7% | 25.7% | 21% | 3.4% | 2.3% | 0.81% |
| May 2026 | 42.1% | 28.3% | 23.1% | 3.8% | 2.1% | 0.61% |
| Jun 2026 | 44.6% | 24.5% | 24.5% | 3.3% | 2.2% | 0.97% |
| Jul 2026 | 44.7% | 24.6% | 24.6% | 3.3% | 2.2% | 0.65% |
| Aug 2026 | 49.6% | 22.2% | 22.2% | 3.6% | 1.6% | 0.7% |
| Sep 2026 | 44.9% | 24.7% | 24.7% | 3.3% | 1.8% | 0.53% |
How has the First Class Watches and Goldsmiths comparison changed over the last 12 months?
3 findings
- First Class Watches was ahead of Goldsmiths in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, First Class Watches’ share of searches among watch retailers in the United Kingdom moved from 2.8% to 3.3%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
- Across the 12 months ending September 2026, Goldsmiths’ share of searches among watch retailers in the United Kingdom moved from 2.3% to 1.8%, and its estimated monthly branded searches moved from 5.4K to 4.4K.
How did search popularity change for United Kingdom watch retailers in September 2026?
2 changes
Estimated monthly branded searches for First Class Watches in the United Kingdom rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026.
Estimated monthly branded searches for Goldsmiths in the United Kingdom fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using First Class Watches’ and Goldsmiths’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
First Class Watches
1 branded search term
- first class watches
Goldsmiths
1 branded search term
- goldsmiths watches
Other head-to-heads among watch retailers
- Watchfinder & Co. vs Chrono24: compare popularity
- Watchfinder & Co. vs Watches of Switzerland: compare popularity
- Watchfinder & Co. vs First Class Watches: compare popularity
- Chrono24 vs Watches of Switzerland: compare popularity
- Chrono24 vs First Class Watches: compare popularity
- Watches of Switzerland vs First Class Watches: compare popularity
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