Brandwave

How popular isChrono24?

In September 2026, people searched for Chrono24 by name about 60,500 times in the United Kingdom, about the same as the previous year. These searches made up 24.7% of all United Kingdom watch retailer searches, placing Chrono24 second out of six retailers. When we asked both ChatGPT and Google AI Overviews about watch retailers, Chrono24 appeared in one of the five answers and was the fifth most recommended of the six.

Search and AI answers in September 2026

Chrono24 is the second most searched of 6 competitors and the fifth most recommended in AI answers.

  1. Watchfinder & Co.Share of searches 44.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. Chrono24Share of searches 24.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  3. Watches of SwitzerlandShare of searches 24.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. First Class WatchesShare of searches 3.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  5. GoldsmithsShare of searches 1.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

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Top watch retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Chrono24 was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Chrono24 is the fifth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Goldsmiths1st
  2. Watchfinder & Co.2nd
  3. Watches of Switzerland3rd
  4. First Class Watches4th
  5. Chrono245th
  6. Jura Watches–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Goldsmiths5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Watchfinder & Co.3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Watches of Switzerland3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Chrono241 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • First Class Watches1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jura Watches0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about watch retailers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 28, 2026.

Which watch retailers compete with Chrono24?

Chrono24 against watch retailers in the United Kingdom, by month

Share of searches by month for Watchfinder & Co., Chrono24, Watches of Switzerland, First Class Watches. The figures are in the table below the chart.

View monthly share of searches table
MonthWatchfinder & Co.Chrono24Watches of SwitzerlandFirst Class WatchesGoldsmithsJura Watches
Oct 202546.7%25.7%21%2.8%2.3%1.5%
Nov 202545.9%25.2%20.7%4.1%2.3%1.8%
Dec 202548.9%21.9%21.9%3.6%2.4%1.3%
Jan 202646.2%25.4%20.8%3.4%2.8%1.5%
Feb 202647%25.9%21.2%2.8%2.3%0.81%
Mar 202646.7%25.7%21%3.4%2.3%0.81%
Apr 202646.7%25.7%21%3.4%2.3%0.81%
May 202642.1%28.3%23.1%3.8%2.1%0.61%
Jun 202644.6%24.5%24.5%3.3%2.2%0.97%
Jul 202644.7%24.6%24.6%3.3%2.2%0.65%
Aug 202649.6%22.2%22.2%3.6%1.6%0.7%
Sep 202644.9%24.7%24.7%3.3%1.8%0.53%

  1. 1.Watchfinder & Co.

    44.9%

    Held 1st. 110K estimated branded searches, -18.5% vs prior month. Share -4.7 points.

  2. 2.Chrono24

    24.7%

    Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share +2.5 points.

  3. 3.Watches of Switzerland

    24.7%

    Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share +2.5 points.

  4. 4.First Class Watches

    3.3%

    Held 4th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  5. 5.Goldsmiths

    1.8%

    Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Jura Watches

    0.53%

    Held 6th. 1.3K estimated branded searches, -31.6% vs prior month. Share -0.2 points.

Compare popularity between Chrono24 and its closest rivals

Every comparison with Chrono24

5 comparisons

How has branded search demand for Chrono24 changed in the United Kingdom over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Chrono24 in the United Kingdom held steady at 60.5K.
  • Across the 12 months ending September 2026, Chrono24’s share of searches among watch retailers in the United Kingdom decreased from 25.7% to 24.7%.
  • Across the 12 months ending September 2026, Chrono24’s share of searches among watch retailers in the United Kingdom peaked at 28.3% in May 2026 and was lowest at 21.9% in December 2025.

How did search popularity change for United Kingdom watch retailers in September 2026?

6 changes

  1. In September 2026, Chrono24 gained share of searches among watch retailers in the United Kingdom, from 22.2% to 24.7%.

  2. In September 2026, Watches of Switzerland gained share of searches among watch retailers in the United Kingdom, from 22.2% to 24.7%.

  3. In September 2026, Watchfinder & Co. lost share of searches among watch retailers in the United Kingdom, from 49.6% to 44.9%.

  4. Estimated monthly branded searches for First Class Watches in the United Kingdom rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026.

  5. Estimated monthly branded searches for Jura Watches in the United Kingdom fell 63.9% over 12 measured months, from 3.6K to 1.3K in September 2026.

  6. Estimated monthly branded searches for Goldsmiths in the United Kingdom fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

How are Chrono24’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Chrono24’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • chrono24

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How the Brand Demand Index is measured

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