Evelyn Partners vs Rathbones:Which is more popular?
In September 2026, Rathbones had more branded searches than Evelyn Partners among financial advisers in the United Kingdom. Rathbones had about 27,600 branded searches, while Evelyn Partners had 12,100. Rathbones made up 4.2% of all financial adviser searches we track, and Evelyn Partners accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about financial advisers, Evelyn Partners and Rathbones each appeared in one of the five answers.
Who do people search for more?
Rathbones, about 2 searches for every 1 for Evelyn Partners
Who does AI mention more?
Both were mentioned in 1 of 5 answers.
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Top financial advisers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Evelyn Partners and Rathbones were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Hargreaves Lansdown2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Rathbones1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Evelyn Partners1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Chase de Vere1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Quilter1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
St James's Place0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Vanguard0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about financial advisers
5 answers
Asked ChatGPT
“Which financial adviser should I hire in the UK?”
Asked ChatGPT
“What are the best financial advisers in the UK?”
Asked ChatGPT
“What's the best financial adviser in the UK for a growing business?”
Searched Google, AI Overview
“financial advisers uk”
Searched Google, AI Overview
“investment advice uk”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 19, 2026.
Is Evelyn Partners or Rathbones more popular in search?
This chart shows how often people search Google for Evelyn Partners and Rathbones by name. Each line represents a brand's share of searches for all seven financial advisers we track, month by month, from searches in United Kingdom.
Share of searches by month for Rathbones, Evelyn Partners. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hargreaves Lansdown | St James's Place | Rathbones | Evelyn Partners | Chase de Vere | Vanguard | Quilter |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 84.7% | 9.3% | 2.3% | 2.3% | 0.55% | 0.55% | 0.24% |
| Nov 2025 | 85.6% | 7.7% | 2.4% | 2.8% | 0.68% | 0.56% | 0.26% |
| Dec 2025 | 87.4% | 6.4% | 2% | 2.9% | 0.57% | 0.57% | 0.18% |
| Jan 2026 | 86.1% | 7.7% | 2.4% | 2.3% | 0.56% | 0.69% | 0.19% |
| Feb 2026 | 81.8% | 9% | 2.8% | 4.9% | 0.65% | 0.65% | 0.22% |
| Mar 2026 | 87.8% | 6.5% | 2.4% | 1.9% | 0.57% | 0.57% | 0.2% |
| Apr 2026 | 87.5% | 6.4% | 2.9% | 1.9% | 0.57% | 0.47% | 0.18% |
| May 2026 | 85.5% | 7.7% | 3.5% | 1.9% | 0.68% | 0.56% | 0.19% |
| Jun 2026 | 83.1% | 7.5% | 6.3% | 1.8% | 0.67% | 0.44% | 0.2% |
| Jul 2026 | 82.6% | 9.1% | 4.1% | 2.7% | 0.66% | 0.53% | 0.25% |
| Aug 2026 | 87.1% | 6.4% | 3.6% | 1.6% | 0.57% | 0.57% | 0.22% |
| Sep 2026 | 83.5% | 9.2% | 4.2% | 1.8% | 0.55% | 0.55% | 0.19% |
How has the Evelyn Partners and Rathbones comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Evelyn Partners took it in November 2025, Rathbones took it in January 2026, Evelyn Partners took it in February 2026, Rathbones took it in March 2026.
- Across the 12 months ending September 2026, Evelyn Partners’ share of searches among financial advisers in the United Kingdom moved from 2.3% to 1.8%, and its estimated monthly branded searches moved from 18.1K to 12.1K.
- Across the 12 months ending September 2026, Rathbones’ share of searches among financial advisers in the United Kingdom moved from 2.3% to 4.2%, and its estimated monthly branded searches moved from 18.6K to 27.6K.
How did search popularity change for United Kingdom financial advisers in September 2026?
2 changes
In September 2026, Rathbones gained share of searches among financial advisers in the United Kingdom, from 3.6% to 4.2%.
Estimated monthly branded searches for Evelyn Partners in the United Kingdom fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Evelyn Partners’ and Rathbones’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Evelyn Partners
1 branded search term
- evelyn partners
Rathbones
2 branded search terms
- rathbones
- rathbones investment management
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