Ernest Jones vs Goldsmiths:Which is more popular in the United Kingdom?
In September 2026, Ernest Jones had more branded searches than Goldsmiths among jewellers in the United Kingdom. Ernest Jones had about 110,000 branded searches, while Goldsmiths had 14,300. Ernest Jones made up 12.4% of all jeweller searches we track, and Goldsmiths accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about jewellers, Ernest Jones appeared in three of the five answers and Goldsmiths in none.
Who do people search for more?
Ernest Jones, about 8 searches for every 1 for Goldsmiths
Who does AI mention more?
Ernest Jones, mentioned in 3 of 5 answers, Goldsmiths in 0
Who does AI recommend more?
Ernest Jones, the only one of the two named
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Top jewellers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ernest Jones was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Goldsmiths did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
H.Samuel3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Ernest Jones3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Warren James2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Beaverbrooks2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pandora0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Goldsmiths0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about jewellers
5 answers
Asked ChatGPT
“Where should I buy an engagement ring in the UK?”
Asked ChatGPT
“What are the best jewellers in the UK?”
Asked ChatGPT
“Which high street jeweller in the UK has the best value?”
Searched Google, AI Overview
“jewellers”
Searched Google, AI Overview
“engagement rings”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Is Ernest Jones or Goldsmiths more popular in search?
This chart shows how often people search Google for Ernest Jones and Goldsmiths by name. Each line represents a brand's share of searches for all six jeweller brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Ernest Jones, Goldsmiths. The figures are in the table below the chart.
View monthly share of searches table
| Month | H.Samuel | Warren James | Pandora | Beaverbrooks | Ernest Jones | Goldsmiths |
|---|---|---|---|---|---|---|
| Oct 2025 | 28.6% | 23.4% | 20.8% | 15.7% | 10.4% | 1.1% |
| Nov 2025 | 22.4% | 27.4% | 29% | 12.2% | 8.2% | 0.76% |
| Dec 2025 | 23.9% | 29.3% | 21% | 16% | 8.8% | 0.93% |
| Jan 2026 | 26.7% | 21.8% | 23.4% | 14.6% | 12% | 1.5% |
| Feb 2026 | 28.4% | 23.2% | 20.8% | 15.6% | 10.5% | 1.6% |
| Mar 2026 | 27.3% | 22.3% | 23.9% | 15% | 10% | 1.5% |
| Apr 2026 | 30.9% | 20.7% | 18.5% | 16.9% | 11.4% | 1.7% |
| May 2026 | 28.9% | 23.6% | 17.3% | 15.8% | 12.9% | 1.6% |
| Jun 2026 | 27.8% | 22.7% | 20.3% | 15.2% | 12.4% | 1.5% |
| Jul 2026 | 26.9% | 22% | 19.6% | 18% | 12% | 1.5% |
| Aug 2026 | 31.1% | 20.8% | 18.3% | 17% | 11.4% | 1.5% |
| Sep 2026 | 27.8% | 22.7% | 20.3% | 15.2% | 12.4% | 1.6% |
How has branded search for Ernest Jones and Goldsmiths changed in the United Kingdom over the last 12 months?
3 findings
- Ernest Jones was ahead of Goldsmiths in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ernest Jones’ share of searches among jewellers in the United Kingdom moved from 10.4% to 12.4%, and its estimated monthly branded searches held steady at 110K.
- Across the 12 months ending September 2026, Goldsmiths’ share of searches among jewellers in the United Kingdom moved from 1.1% to 1.6%, and its estimated monthly branded searches moved from 12K to 14.3K.
How did search popularity change for United Kingdom jewellers in September 2026?
2 changes
In September 2026, Ernest Jones gained share of searches among jewellers in the United Kingdom, from 11.4% to 12.4%.
Estimated monthly branded searches for Goldsmiths in the United Kingdom rose 19.2% over 12 measured months, from 12K to 14.3K in September 2026.
How are Ernest Jones’ and Goldsmiths’ branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Ernest Jones’ and Goldsmiths’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ernest Jones
1 branded search term
- ernest jones
Goldsmiths
2 branded search terms
- goldsmiths jewellers
- goldsmiths watches
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