Equifax vs TotallyMoney:Which is more popular?
In September 2026, TotallyMoney had more branded searches than Equifax among credit score apps in the United Kingdom. TotallyMoney had about 22,200 branded searches, while Equifax had 4,400. TotallyMoney made up 3% of all credit score app searches we track, and Equifax accounted for 0.6%. When we asked ChatGPT and Google AI Overviews about credit score apps, Equifax appeared in all five answers and TotallyMoney in none.
Who do people search for more?
TotallyMoney, about 5 searches for every 1 for Equifax
Who does AI mention more?
Equifax, mentioned in every answer we collected
Who does AI recommend more?
Equifax, the only one of the two named
Follow Equifax vs TotallyMoney and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top credit score apps in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Equifax appeared in all five answers. TotallyMoney did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
ClearScore5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Experian5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
TransUnion5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Equifax5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Credit Karma3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Checkmyfile0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- TotallyMoney0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about credit score apps
5 answers
Asked ChatGPT
“Which app should I use to check my credit score in the UK?”
Asked ChatGPT
“What are the best credit score apps in the UK?”
Asked ChatGPT
“What's the most accurate free credit score service in the UK?”
Searched Google, AI Overview
“credit score”
Searched Google, AI Overview
“check credit score”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Is Equifax or TotallyMoney more popular in search?
This chart shows how often people search Google for Equifax and TotallyMoney by name. Each line represents a brand's share of searches for all seven credit score apps we track, month by month, from searches in United Kingdom.
Share of searches by month for TotallyMoney, Equifax. The figures are in the table below the chart.
View monthly share of searches table
| Month | ClearScore | Checkmyfile | Experian | TotallyMoney | TransUnion | Equifax | Credit Karma |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 71.5% | 17.6% | 4.3% | 3.5% | 1.5% | 0.7% | 0.86% |
| Nov 2025 | 73.5% | 14.7% | 5.4% | 3% | 1.7% | 0.88% | 0.88% |
| Dec 2025 | 70.8% | 17.3% | 5.2% | 3.5% | 1.7% | 0.69% | 0.85% |
| Jan 2026 | 73.9% | 14.8% | 5.4% | 3% | 1.4% | 0.72% | 0.72% |
| Feb 2026 | 71.1% | 17.4% | 5.2% | 3.5% | 1.4% | 0.7% | 0.7% |
| Mar 2026 | 71% | 17.4% | 5.2% | 3.5% | 1.4% | 0.7% | 0.7% |
| Apr 2026 | 75.4% | 15.1% | 4.5% | 2.5% | 1.2% | 0.61% | 0.61% |
| May 2026 | 77.6% | 12.7% | 4.7% | 2.6% | 1.2% | 0.62% | 0.62% |
| Jun 2026 | 71.8% | 17.6% | 5.3% | 2.9% | 1.2% | 0.57% | 0.57% |
| Jul 2026 | 75.1% | 15% | 4.5% | 3% | 1.3% | 0.49% | 0.49% |
| Aug 2026 | 75.1% | 15% | 4.5% | 3% | 1.2% | 0.6% | 0.49% |
| Sep 2026 | 74.9% | 15% | 4.5% | 3% | 1.5% | 0.6% | 0.49% |
How has the Equifax and TotallyMoney comparison changed over the last 12 months?
3 findings
- TotallyMoney was ahead of Equifax in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Equifax’s share of searches among credit score apps in the United Kingdom moved from 0.7% to 0.6%, and its estimated monthly branded searches moved from 5.4K to 4.4K.
- Across the 12 months ending September 2026, TotallyMoney’s share of searches among credit score apps in the United Kingdom moved from 3.5% to 3%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
How did search popularity change for United Kingdom credit score apps in September 2026?
2 changes
Estimated monthly branded searches for Equifax in the United Kingdom fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.
Estimated monthly branded searches for TotallyMoney in the United Kingdom fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Equifax’s and TotallyMoney’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Equifax
1 branded search term
- equifax credit score
TotallyMoney
1 branded search term
- totallymoney
Other head-to-heads among credit score apps
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.