Edmundson Electrical vs Rexel:Which is more popular in the United Kingdom?
In September 2026, Edmundson Electrical had more branded searches than Rexel among electrical wholesalers in the United Kingdom. Edmundson Electrical had about 90,500 branded searches, while Rexel had 3,990. Edmundson Electrical made up 29.9% of all electrical wholesaler searches we track, and Rexel accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about electrical wholesalers, Rexel appeared in three of the four answers and Edmundson Electrical in none.
Who do people search for more?
Edmundson Electrical, about 23 searches for every 1 for Rexel
Who does AI mention more?
Rexel, mentioned in 3 of 4 answers, Edmundson Electrical in 0
Who does AI recommend more?
Rexel, the only one of the two named
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Top electrical wholesalers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Rexel was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Edmundson Electrical did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
CEF4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
YESSS Electrical4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Rexel3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
TLC Direct2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Electric Center1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Edmundson Electrical0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about electrical wholesalers
4 answers
Asked ChatGPT
“What's the best electrical wholesaler in the UK for a small electrical contractor?”
Asked ChatGPT
“Where can electricians in the UK buy cable and fittings at trade prices?”
Asked ChatGPT
“Which UK electrical wholesalers let you order online and collect the same day?”
Searched Google, AI Overview
“electrical supplies”
Searched Google, AI Overview
“electrical wholesaler”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 28, 2026.
Is Edmundson Electrical or Rexel more popular in search?
This chart shows how often people search Google for Edmundson Electrical and Rexel by name. Each line represents a brand's share of searches for all six electrical wholesaler brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Edmundson Electrical, Rexel. The figures are in the table below the chart.
View monthly share of searches table
| Month | CEF | Edmundson Electrical | TLC Direct | Electric Center | YESSS Electrical | Rexel |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.4% | 27.1% | 9.9% | 6.6% | 5.4% | 1.5% |
| Nov 2025 | 52% | 23.3% | 10.4% | 7% | 5.7% | 1.6% |
| Dec 2025 | 51% | 22.8% | 12.5% | 6.8% | 5.6% | 1.2% |
| Jan 2026 | 51.8% | 23.2% | 10.4% | 7% | 5.7% | 1.9% |
| Feb 2026 | 47.5% | 26% | 11.7% | 7.8% | 5.2% | 1.8% |
| Mar 2026 | 48.7% | 26.7% | 9.8% | 8% | 5.3% | 1.5% |
| Apr 2026 | 43.5% | 29.3% | 10.7% | 8.8% | 5.9% | 1.9% |
| May 2026 | 43.5% | 29.3% | 10.7% | 8.8% | 5.9% | 1.9% |
| Jun 2026 | 42.9% | 28.9% | 10.6% | 8.7% | 7.1% | 1.9% |
| Jul 2026 | 43.1% | 29% | 10.6% | 8.7% | 7.1% | 1.6% |
| Aug 2026 | 43.1% | 29% | 10.6% | 8.7% | 7.1% | 1.6% |
| Sep 2026 | 44.6% | 29.9% | 10.9% | 7.3% | 6% | 1.3% |
How has branded search for Edmundson Electrical and Rexel changed in the United Kingdom over the last 12 months?
3 findings
- Edmundson Electrical was ahead of Rexel in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Edmundson Electrical’s share of searches among electrical wholesalers in the United Kingdom moved from 27.1% to 29.9%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, Rexel’s share of searches among electrical wholesalers in the United Kingdom moved from 1.5% to 1.3%, and its estimated monthly branded searches moved from 5K to 4K.
How did search popularity change for United Kingdom electrical wholesalers in September 2026?
2 changes
In September 2026, Edmundson Electrical gained share of searches among electrical wholesalers in the United Kingdom, from 29% to 29.9%.
Rexel’s share of searches among electrical wholesalers in the United Kingdom has lost ground for 3 months in a row, from 1.9% to 1.3% in September 2026.
How are Edmundson Electrical’s and Rexel’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Edmundson Electrical’s and Rexel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Edmundson Electrical
1 branded search term
- edmundson electrical
Rexel
2 branded search terms
- rexel electrical
- rexel uk
Other head-to-heads among electrical wholesalers
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