Electrical wholesalers in the United Kingdom:Which are most popular?
In September 2026, CEF was the most searched electrical wholesaler brand in the United Kingdom, accounting for 44.6% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, CEF and YESSS Electrical showed up in every answer. CEF was recommended most often, coming first in three out of four responses.
CEFShare of searches 44.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
Edmundson ElectricalShare of searches 29.9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
TLC DirectShare of searches 10.9%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
Electric CenterShare of searches 7.3%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
YESSS ElectricalShare of searches 6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
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Top electrical wholesalers in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, CEF and YESSS Electrical appeared every time. CEF was recommended most often, coming first in three out of four answers. YESSS Electrical was second, and Rexel was third. Edmundson Electrical, which ranked second in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- CEF4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- YESSS Electrical4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Rexel3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- TLC Direct2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Electric Center1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Edmundson Electrical0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about electrical wholesalers
4 answers
Asked ChatGPT
“What's the best electrical wholesaler in the UK for a small electrical contractor?”
Asked ChatGPT
“Where can electricians in the UK buy cable and fittings at trade prices?”
Asked ChatGPT
“Which UK electrical wholesalers let you order online and collect the same day?”
Searched Google, AI Overview
“electrical supplies”
Searched Google, AI Overview
“electrical wholesaler”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 28, 2026.
Which electrical wholesalers do people search for most?
This chart shows how often people search Google for each electrical wholesaler brand by name. Each line represents a brand's share of searches for all six electrical wholesaler brands we track, month by month, from searches in United Kingdom.
Share of searches by month for CEF, Edmundson Electrical, TLC Direct, Electric Center, YESSS Electrical. The figures are in the table below the chart.
View monthly share of searches table
| Month | CEF | Edmundson Electrical | TLC Direct | Electric Center | YESSS Electrical | Rexel |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.4% | 27.1% | 9.9% | 6.6% | 5.4% | 1.5% |
| Nov 2025 | 52% | 23.3% | 10.4% | 7% | 5.7% | 1.6% |
| Dec 2025 | 51% | 22.8% | 12.5% | 6.8% | 5.6% | 1.2% |
| Jan 2026 | 51.8% | 23.2% | 10.4% | 7% | 5.7% | 1.9% |
| Feb 2026 | 47.5% | 26% | 11.7% | 7.8% | 5.2% | 1.8% |
| Mar 2026 | 48.7% | 26.7% | 9.8% | 8% | 5.3% | 1.5% |
| Apr 2026 | 43.5% | 29.3% | 10.7% | 8.8% | 5.9% | 1.9% |
| May 2026 | 43.5% | 29.3% | 10.7% | 8.8% | 5.9% | 1.9% |
| Jun 2026 | 42.9% | 28.9% | 10.6% | 8.7% | 7.1% | 1.9% |
| Jul 2026 | 43.1% | 29% | 10.6% | 8.7% | 7.1% | 1.6% |
| Aug 2026 | 43.1% | 29% | 10.6% | 8.7% | 7.1% | 1.6% |
| Sep 2026 | 44.6% | 29.9% | 10.9% | 7.3% | 6% | 1.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.6% | 135K | +22.7% | +1.5 points | |
| 2, held 2nd | 29.9% | 90.5K | +22.3% | +0.9 points | |
| 3, held 3rd | 10.9% | 33.1K | +22.1% | +0.3 points | |
| 4, held 4th | 7.3% | 22.2K | 0% | -1.4 points | |
| 5, held 5th | 6% | 18.1K | 0% | -1.1 points | |
| 6, held 6th | 1.3% | 4K | 0% | -0.2 points |
1.
CEF44.6%
Held 1st. 135K estimated branded searches, +22.7% vs prior month. Share +1.5 points.
29.9%
Held 2nd. 90.5K estimated branded searches, +22.3% vs prior month. Share +0.9 points.
10.9%
Held 3rd. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.3 points.
7.3%
Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share -1.4 points.
6%
Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share -1.1 points.
6.
Rexel1.3%
Held 6th. 4K estimated branded searches, 0% vs prior month. Share -0.2 points.
Which brand is most popular in search among electrical wholesalers in the United Kingdom?
6 brands
In September 2026, CEF was the most searched among electrical wholesaler brands in the United Kingdom, with an estimated 135K branded searches, 44.6% of all searches for the six we track. Edmundson Electrical is in 2nd place, 14.7 percentage points behind at 29.9%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| CEF | 49.4% → 44.6% | 52%Nov 2025 | 42.9%Jun 2026 | 1st |
| Edmundson Electrical | 27.1% → 29.9% | 29.9%Sep 2026 | 22.8%Dec 2025 | 2nd |
| TLC Direct | 9.9% → 10.9% | 12.5%Dec 2025 | 9.8%Mar 2026 | 3rd |
| Electric Center | 6.6% → 7.3% | 8.8%Apr 2026 | 6.6%Oct 2025 | 4th |
| YESSS Electrical | 5.4% → 6% | 7.1%Aug 2026 | 5.2%Feb 2026 | 5th |
| Rexel | 1.5% → 1.3% | 1.9%Apr 2026 | 1.2%Dec 2025 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, CEF’s share of searches among electrical wholesalers in the United Kingdom decreased from 49.4% to 44.6%.
- Across the 12 months ending September 2026, Edmundson Electrical’s share of searches among electrical wholesalers in the United Kingdom increased from 27.1% to 29.9%.
- Across the 12 months ending September 2026, TLC Direct’s share of searches among electrical wholesalers in the United Kingdom increased from 9.9% to 10.9%.
- Across the 12 months ending September 2026, Electric Center’s share of searches among electrical wholesalers in the United Kingdom increased from 6.6% to 7.3%.
- Across the 12 months ending September 2026, YESSS Electrical’s share of searches among electrical wholesalers in the United Kingdom increased from 5.4% to 6%.
- Across the 12 months ending September 2026, CEF’s share of searches among electrical wholesalers in the United Kingdom peaked at 52% in November 2025 and was lowest at 42.9% in June 2026.
- Across the 12 months ending September 2026, Edmundson Electrical’s share of searches among electrical wholesalers in the United Kingdom peaked at 29.9% in September 2026 and was lowest at 22.8% in December 2025.
- Across the 12 months ending September 2026, TLC Direct’s share of searches among electrical wholesalers in the United Kingdom peaked at 12.5% in December 2025 and was lowest at 9.8% in March 2026.
- Across the 12 months ending September 2026, Electric Center’s share of searches among electrical wholesalers in the United Kingdom peaked at 8.8% in April 2026 and was lowest at 6.6% in October 2025.
- Across the 12 months ending September 2026, YESSS Electrical’s share of searches among electrical wholesalers in the United Kingdom peaked at 7.1% in August 2026 and was lowest at 5.2% in February 2026.
- Across the 12 months ending September 2026, Rexel held steady: its share of searches among electrical wholesalers in the United Kingdom moved less than 0.5 percentage points.
How did search popularity change for United Kingdom electrical wholesalers in September 2026?
5 changes
In September 2026, CEF gained share of searches among electrical wholesalers in the United Kingdom, from 43.1% to 44.6%.
In September 2026, Edmundson Electrical gained share of searches among electrical wholesalers in the United Kingdom, from 29% to 29.9%.
In September 2026, Electric Center lost share of searches among electrical wholesalers in the United Kingdom, from 8.7% to 7.3%.
In September 2026, YESSS Electrical lost share of searches among electrical wholesalers in the United Kingdom, from 7.1% to 6%.
Rexel’s share of searches among electrical wholesalers in the United Kingdom has lost ground for 3 months in a row, from 1.9% to 1.3% in September 2026.
How are branded searches counted for electrical wholesalers?
7 search terms
Each brand's share of searches among electrical wholesalers comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.
CEF
1 branded search term
- cef
Edmundson Electrical
1 branded search term
- edmundson electrical
TLC Direct
1 branded search term
- tlc electrical
Electric Center
1 branded search term
- electric center
YESSS Electrical
1 branded search term
- yesss electrical
Rexel
2 branded search terms
- rexel electrical
- rexel uk
Compare popularity between leading brands
- CEF vs Edmundson Electrical: compare popularity
- CEF vs TLC Direct: compare popularity
- CEF vs Electric Center: compare popularity
- CEF vs YESSS Electrical: compare popularity
- Edmundson Electrical vs TLC Direct: compare popularity
- Edmundson Electrical vs Electric Center: compare popularity
- Edmundson Electrical vs YESSS Electrical: compare popularity
- TLC Direct vs Electric Center: compare popularity
- TLC Direct vs YESSS Electrical: compare popularity
- Electric Center vs YESSS Electrical: compare popularity
- Compare any of these brands
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