discovery+ vs Paramount+:Which is more popular?
In September 2026, Paramount+ had more branded searches than discovery+ among streaming services in the United Kingdom. Paramount+ had about 301,000 branded searches, while discovery+ had 33,100. Paramount+ made up 5.8% of all streaming service searches we track, and discovery+ accounted for 0.64%. When we asked ChatGPT and Google AI Overviews about streaming services, Paramount+ appeared in one of the four answers and discovery+ in none.
Who do people search for more?
Paramount+, about 9 searches for every 1 for discovery+
Who does AI mention more?
Paramount+, mentioned in 1 of 4 answers, discovery+ in 0
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Top streaming services in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Paramount+ was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. discovery+ did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Netflix1st
Disney+2nd
Prime Video3rd
Apple TV4th
NOW5th
ITVX6th- Paramount+7th
discovery+–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Netflix4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Disney+4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Prime Video4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Apple TV4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- ITVX3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- NOW3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Paramount+1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- discovery+0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about streaming services
4 answers
Asked ChatGPT
“What's the best streaming service in the UK?”
Asked ChatGPT
“Which streaming service has the best TV shows?”
Asked ChatGPT
“What's the cheapest streaming service worth paying for in the UK?”
Searched Google, AI Overview
“streaming services”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is discovery+ or Paramount+ more popular in search?
This chart shows how often people search Google for discovery+ and Paramount+ by name. Each line represents a brand's share of searches for all eight streaming services we track, month by month, from searches in United Kingdom.
Share of searches by month for Paramount+, discovery+. The figures are in the table below the chart.
View monthly share of searches table
| Month | Netflix | Disney+ | ITVX | NOW | Prime Video | Paramount+ | discovery+ | Apple TV |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.8% | 15.2% | 10.2% | 8.3% | 10.2% | 2.5% | 2.5% | 0.22% |
| Nov 2025 | 42.7% | 15.6% | 15.6% | 10.5% | 8.6% | 3.8% | 3.1% | 0.13% |
| Dec 2025 | 50.9% | 15.2% | 10.2% | 10.2% | 8.3% | 3.1% | 2% | 0.08% |
| Jan 2026 | 47.4% | 14.1% | 14.1% | 9.5% | 7.8% | 3.5% | 3.5% | 0.05% |
| Feb 2026 | 43.7% | 13.1% | 19.4% | 10.7% | 7.2% | 2.6% | 3.2% | 0.03% |
| Mar 2026 | 44.5% | 16.3% | 13.4% | 10.9% | 8.9% | 3.3% | 2.7% | 0.03% |
| Apr 2026 | 42.3% | 15.6% | 12.7% | 12.7% | 12.7% | 2.6% | 1.4% | 0.02% |
| May 2026 | 43.2% | 15.9% | 10.6% | 13% | 13% | 3.2% | 1.2% | 0.02% |
| Jun 2026 | 31.4% | 11.5% | 38.4% | 6.3% | 9.4% | 2.3% | 0.57% | 0.02% |
| Jul 2026 | 33.7% | 12.4% | 33.7% | 8.3% | 8.3% | 3% | 0.5% | 0.02% |
| Aug 2026 | 44.2% | 16.2% | 10.8% | 13.3% | 10.8% | 4% | 0.65% | 0.03% |
| Sep 2026 | 43.3% | 15.9% | 13% | 10.6% | 10.6% | 5.8% | 0.64% | 0.07% |
How has the discovery+ and Paramount+ comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: discovery+ took it in February 2026, Paramount+ took it in March 2026.
- Across the 12 months ending September 2026, discovery+’s share of searches among streaming services in the United Kingdom moved from 2.5% to 0.64%, and its estimated monthly branded searches moved from 165K to 33.1K.
- Across the 12 months ending September 2026, Paramount+’s share of searches among streaming services in the United Kingdom moved from 2.5% to 5.8%, and its estimated monthly branded searches moved from 165K to 301K.
How did search popularity change for United Kingdom streaming services in September 2026?
2 changes
In September 2026, Paramount+ gained share of searches among streaming services in the United Kingdom, from 4% to 5.8%.
Estimated monthly branded searches for discovery+ in the United Kingdom fell 79.9% over 12 measured months, from 165K to 33.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using discovery+’s and Paramount+’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
discovery+
1 branded search term
- discovery plus
Paramount+
1 branded search term
- paramount plus
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