DFDS vs P&O Ferries:Which is more popular?
In September 2026, P&O Ferries had more branded searches than DFDS among ferry companies in the United Kingdom. P&O Ferries had about 90,500 branded searches, while DFDS had 49,500. P&O Ferries made up 15.4% of all ferry company searches we track, and DFDS accounted for 8.4%. When we asked ChatGPT and Google AI Overviews about ferry companies, P&O Ferries appeared in all four answers and DFDS in three. DFDS and P&O Ferries were each mentioned first in two of the four answers.
Who do people search for more?
P&O Ferries, about 83% more searches than DFDS
Who does AI mention more?
P&O Ferries, mentioned in every answer we collected
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top ferry companies in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, P&O Ferries appeared in all four answers. DFDS was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. DFDS and P&O Ferries were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- P&O Ferries4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Brittany Ferries3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
DFDS3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Irish Ferries3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Stena Line2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
CalMac1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Wightlink1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Red Funnel0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Condor Ferries0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about ferry companies
4 answers
Asked ChatGPT
“Which ferry company should I use to get to France from the UK?”
Asked ChatGPT
“What are the best ferry companies in the UK?”
Asked ChatGPT
“What's the best ferry company for taking a car to Ireland from the UK?”
Searched Google, AI Overview
“ferries”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“ferry to france”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Is DFDS or P&O Ferries more popular in search?
This chart shows how often people search Google for DFDS and P&O Ferries by name. Each line represents a brand's share of searches for all nine ferry companies we track, month by month, from searches in United Kingdom.
Share of searches by month for P&O Ferries, DFDS. The figures are in the table below the chart.
View monthly share of searches table
| Month | Brittany Ferries | CalMac | P&O Ferries | Stena Line | DFDS | Wightlink | Irish Ferries | Red Funnel | Condor Ferries |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 17.5% | 17.5% | 14.4% | 17.5% | 9.6% | 7.9% | 7.9% | 6.5% | 1.1% |
| Nov 2025 | 17.3% | 14.1% | 14.1% | 17.3% | 11.5% | 7.7% | 9.4% | 7.7% | 0.84% |
| Dec 2025 | 16.5% | 16.5% | 13.5% | 16.5% | 11% | 9% | 9% | 7.4% | 0.8% |
| Jan 2026 | 21.3% | 14.3% | 14.3% | 17.4% | 9.6% | 7.8% | 7.8% | 6.4% | 1% |
| Feb 2026 | 18.7% | 15.4% | 15.4% | 15.4% | 10.3% | 8.4% | 8.4% | 6.9% | 0.92% |
| Mar 2026 | 19.1% | 19.1% | 12.8% | 15.5% | 8.5% | 8.5% | 8.5% | 7% | 0.93% |
| Apr 2026 | 19.1% | 19.1% | 12.8% | 15.5% | 8.5% | 8.5% | 8.5% | 7% | 0.93% |
| May 2026 | 21.6% | 14.4% | 14.4% | 14.4% | 9.7% | 9.7% | 7.9% | 6.5% | 1.3% |
| Jun 2026 | 22.5% | 15% | 15% | 15% | 8.2% | 8.2% | 8.2% | 6.7% | 1.1% |
| Jul 2026 | 19.9% | 16.3% | 13.3% | 16.3% | 10.9% | 7.3% | 8.9% | 6% | 0.98% |
| Aug 2026 | 19.7% | 13.2% | 16.2% | 16.2% | 8.9% | 8.9% | 8.9% | 7.2% | 0.97% |
| Sep 2026 | 18.8% | 18.8% | 15.4% | 15.4% | 8.4% | 8.4% | 6.9% | 6.9% | 0.92% |
How has the DFDS and P&O Ferries comparison changed over the last 12 months?
3 findings
- P&O Ferries was ahead of DFDS in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DFDS’s share of searches among ferry companies in the United Kingdom moved from 9.6% to 8.4%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
- Across the 12 months ending September 2026, P&O Ferries’ share of searches among ferry companies in the United Kingdom moved from 14.4% to 15.4%, and its estimated monthly branded searches held steady at 90.5K.
How did search popularity change for United Kingdom ferry companies in September 2026?
3 changes
In September 2026, CalMac overtook P&O Ferries and Stena Line to rank 2nd among ferry companies in the United Kingdom, with 18.8% of the searches.
In September 2026, P&O Ferries lost share of searches among ferry companies in the United Kingdom, from 16.2% to 15.4%.
Estimated monthly branded searches for DFDS in the United Kingdom fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using DFDS’s and P&O Ferries’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
DFDS
1 branded search term
- dfds
P&O Ferries
1 branded search term
- p&o ferries
Other head-to-heads among ferry companies
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