Brandwave

Brittany Ferries vs P&O Ferries:Which is more popular?

In September 2026, Brittany Ferries had more branded searches than P&O Ferries among ferry companies in the United Kingdom. Brittany Ferries had about 110,000 branded searches, while P&O Ferries had 90,500. Brittany Ferries made up 18.8% of all ferry company searches we track, and P&O Ferries accounted for 15.4%. When we asked ChatGPT and Google AI Overviews about ferry companies, P&O Ferries appeared in all four answers and Brittany Ferries in three. P&O Ferries was mentioned before Brittany Ferries in three out of four answers.

Among ferry companies in the United Kingdom in September 2026

Who do people search for more?

Brittany Ferries, about 22% more searches than P&O Ferries

Brittany Ferries 110K searchesP&O Ferries 90.5K searches

Who does AI mention more?

P&O Ferries, mentioned in every answer we collected

P&O Ferries in 4 of 4Brittany Ferries in 3 of 4

Who does AI recommend more?

P&O Ferries, named ahead of Brittany Ferries in 3 of 4 answers

P&O Ferries first in 3Brittany Ferries first in 1

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Top ferry companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, P&O Ferries appeared in all four answers. Brittany Ferries was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. P&O Ferries was listed before Brittany Ferries in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. DFDS1st
  2. P&O Ferries2nd
  3. Brittany Ferries3rd
  4. Stena Line4th
  5. Irish Ferries5th
  6. CalMac6th
  7. Wightlink7th
  8. Red Funnel–
  9. Condor Ferries–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • P&O Ferries4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Brittany Ferries3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • DFDS3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Irish Ferries3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Stena Line2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • CalMac1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Wightlink1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Red Funnel0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Condor Ferries0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about ferry companies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Is Brittany Ferries or P&O Ferries more popular in search?

This chart shows how often people search Google for Brittany Ferries and P&O Ferries by name. Each line represents a brand's share of searches for all nine ferry companies we track, month by month, from searches in United Kingdom.

Brittany Ferries and P&O Ferries among ferry companies in the United Kingdom, by month

Share of searches by month for Brittany Ferries, P&O Ferries. The figures are in the table below the chart.

View monthly share of searches table
MonthBrittany FerriesCalMacP&O FerriesStena LineDFDSWightlinkIrish FerriesRed FunnelCondor Ferries
Oct 202517.5%17.5%14.4%17.5%9.6%7.9%7.9%6.5%1.1%
Nov 202517.3%14.1%14.1%17.3%11.5%7.7%9.4%7.7%0.84%
Dec 202516.5%16.5%13.5%16.5%11%9%9%7.4%0.8%
Jan 202621.3%14.3%14.3%17.4%9.6%7.8%7.8%6.4%1%
Feb 202618.7%15.4%15.4%15.4%10.3%8.4%8.4%6.9%0.92%
Mar 202619.1%19.1%12.8%15.5%8.5%8.5%8.5%7%0.93%
Apr 202619.1%19.1%12.8%15.5%8.5%8.5%8.5%7%0.93%
May 202621.6%14.4%14.4%14.4%9.7%9.7%7.9%6.5%1.3%
Jun 202622.5%15%15%15%8.2%8.2%8.2%6.7%1.1%
Jul 202619.9%16.3%13.3%16.3%10.9%7.3%8.9%6%0.98%
Aug 202619.7%13.2%16.2%16.2%8.9%8.9%8.9%7.2%0.97%
Sep 202618.8%18.8%15.4%15.4%8.4%8.4%6.9%6.9%0.92%

How has the Brittany Ferries and P&O Ferries comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom ferry companies in September 2026?

3 changes

  1. In September 2026, CalMac overtook P&O Ferries and Stena Line to rank 2nd among ferry companies in the United Kingdom, with 18.8% of the searches.

  2. In September 2026, Brittany Ferries lost share of searches among ferry companies in the United Kingdom, from 19.7% to 18.8%.

  3. In September 2026, P&O Ferries lost share of searches among ferry companies in the United Kingdom, from 16.2% to 15.4%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Brittany Ferries’ and P&O Ferries’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Brittany Ferries

1 branded search term

  • brittany ferries

P&O Ferries

1 branded search term

  • p&o ferries

How the Brand Demand Index is measured

Other head-to-heads among ferry companies

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