Brandwave

The Depot Climbing vs Mile End Climbing Wall:Which is more popular?

In September 2026, Mile End Climbing Wall had more branded searches than The Depot Climbing among climbing centres in the United Kingdom. Mile End Climbing Wall had about 14,800 branded searches, while The Depot Climbing had 3,600. Mile End Climbing Wall made up 13.8% of all climbing centre searches we track, and The Depot Climbing accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about climbing centres, The Depot Climbing appeared in one of the three answers and Mile End Climbing Wall in none.

Among climbing centres in the United Kingdom in September 2026

Who do people search for more?

Mile End Climbing Wall, about 4 searches for every 1 for The Depot Climbing

Mile End Climbing Wall 14.8K searchesThe Depot Climbing 3.6K searches

Who does AI mention more?

The Depot Climbing, mentioned in 1 of 3 answers, Mile End Climbing Wall in 0

The Depot Climbing in 1 of 3Mile End Climbing Wall in 0 of 3

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Top climbing centres in ChatGPT and Google AI Overviews

In three ChatGPT questions, The Depot Climbing was mentioned in one out of three: in one of the three ChatGPT answers. Mile End Climbing Wall did not appear in any of the three answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about climbing centres

3 answers

  • Asked ChatGPT

    “What's the best climbing centre chain in the UK?”

    1. 1The Depot Climbing
    2. 2The Climbing Hangar
    3. 3The Climbing Academy
    4. 4Awesome Walls

  • Asked ChatGPT

    “Which bouldering gym is best for beginners?”

    1. Asked ChatGPT

      “Where's a good climbing wall near me?”

      1. 1Rock Over Climbing

    2. Searched Google, AI Overview

      “bouldering near me”

      Google showed no AI Overview for this search.

    3. Searched Google, AI Overview

      “climbing wall near me”

      Google showed no AI Overview for this search.

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

    Is The Depot Climbing or Mile End Climbing Wall more popular in search?

    This chart shows how often people search Google for The Depot Climbing and Mile End Climbing Wall by name. Each line represents a brand's share of searches for all eight climbing centres we track, month by month, from searches in United Kingdom.

    The Depot Climbing and Mile End Climbing Wall among climbing centres in the United Kingdom, by month

    Share of searches by month for Mile End Climbing Wall, The Depot Climbing. The figures are in the table below the chart.

    View monthly share of searches table
    MonthThe Castle Climbing CentreMile End Climbing WallParthian ClimbingRock Over ClimbingThe Climbing HangarThe Depot ClimbingAwesome WallsThe Climbing Academy
    Oct 202534.9%12.8%15.6%10.4%19.1%3.8%2.5%0.86%
    Nov 202537.3%11.1%16.7%11.1%16.7%4.1%2.2%0.81%
    Dec 202536.3%13.3%16.2%10.9%16.2%4%2.1%0.97%
    Jan 202637.3%13.6%13.6%11.1%16.7%4.1%2.7%0.92%
    Feb 202637.3%13.6%13.6%11.1%16.7%4.1%2.7%0.92%
    Mar 202640%14.6%12%12%14.6%3.6%2.4%0.87%
    Apr 202643.3%15.8%10.6%10.6%12.9%3.8%2%0.94%
    May 202643.4%15.9%13%10.6%10.6%3.9%1.7%0.94%
    Jun 202646.3%13.8%11.3%11.3%11.3%3.3%1.8%0.82%
    Jul 202646.9%14%11.5%11.5%9.4%4.2%1.9%0.83%
    Aug 202648.3%14.4%11.8%9.7%9.7%3.5%1.9%0.86%
    Sep 202646.2%13.8%11.3%11.3%11.3%3.4%1.8%0.93%

    How has the The Depot Climbing and Mile End Climbing Wall comparison changed over the last 12 months?

    3 findings

    How did search popularity change for United Kingdom climbing centres in September 2026?

    2 changes

    1. In September 2026, Mile End Climbing Wall lost share of searches among climbing centres in the United Kingdom, from 14.4% to 13.8%.

    2. Estimated monthly branded searches for The Depot Climbing in the United Kingdom fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

    How are branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using The Depot Climbing’s and Mile End Climbing Wall’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    The Depot Climbing

    1 branded search term

    • depot climbing

    Mile End Climbing Wall

    1 branded search term

    • mile end climbing

    How the Brand Demand Index is measured

    Other head-to-heads among climbing centres

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